Managament Insight: Jurnal Ilmiah Manajemen

Pengaruh E-Service Quality Terhadap E-Customer Loyalty Dimediasi Oleh E-Customer Satisfaction Pada Jasa Titip Online Alat Modifikasi Mobil Diesel

2025-06-11T03:43:57+00:00

The purpose of this study was to examine the effect of e-service quality on e-customer loyalty which is mediated by e-customer satisfaction on the service of online diesel car modified item consignment service @2gdvabiru in Indonesia. The sampling technique in this study used a purposive sampling technique. The data collection technique uses a questionnaire that is distributed online via Instagram. Measurement research in this questionnaire consists of 16 questions to respondents. The number of samples is 116 Instagram account users @2gdvabiru in Indonesia. The analysis tool used is PLS-SEM with the help of SmartPls version 3.3.9. The results showed that (1) electronic service quality had a significant positive effect on electronic customer satisfaction; (2) electronic service quality had a significant positive effect on electronic customer satisfaction; (3) electronic customer satisfaction had a significant positive effect on electronic service quality; (4) e-service quality has a significant positive effect on e-customer loyalty mediated by e-customer satisfaction;

Keyword: E-customer loyalty; E-customer satisfaction; E-service quality

Pengaruh Financial Behavior, Financial Knowledge, Self-Control Terhadap Financial Well-Being Generasi Z Di Indonesia

2025-06-11T07:50:05+00:00

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perilaku keuangan, pengetahuan keuangan dan pengendalian diri terhadap kesejahteraan finansial Generasi Z di Indonesia. Supervisi dilakukan terhadap 255 responden Generasi Z di Indonesia. Metode penelitian yang digunakan adalah kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer, dikumpulkan melalui kuesioner yang disebarkan secara online menggunakan g-forms kepada responden Generasi Z di Indonesia. Pengelolaan data dalam penelitian ini akan menggunakan SPSS 23 for windows. Hasil penelitian ini menunjukkan bahwa perilaku keuangan dan pengetahuan keuangan berpengaruh positif dan signifikan terhadap kesejahteraan finansial, yang berarti hal ini membuktikan bahwa semakin tinggi perilaku keuangan dan pengetahuan keuangan dapat mempengaruhi peningkatan kesejahteraan finansial mereka. Sementara itu, pengendalian diri tidak berpengaruh terhadap kesejahteraan finansial. Penelitian ini dapat menjadi literatur baru untuk menunjukkan pengaruh pengendalian diri terhadap kesejahteraan finansial.

Kata Kunci: Generasi Z; Kesejahteraan Finansial; Pengendalian Diri; Pengetahuan Finansial; Perilaku Finansial

"Implementasi Inovasi Proses dan Inovasi Produk untuk Meningkatkan Kinerja Operasional pada Rumah Produksi Batik “Uni Batik” di Kota Surakarta, Jawa Tengah"

2025-06-17T08:53:13+00:00

The purpose of thus study was to analyze whether process innovation and product innovation can improve operational performance at the Batik Production House “Uni Batik” in Surakarta, Center of Java. The type of research used is qualitative research, with a research design that is semi-structured interview design and direct observation. The data used is in the form of primary data and secondary data. The informants consisted of one key informant and one key informant. The analytical method used is content analysis method which is qualitative in nature (Henning et al, 2004). The resulting data is a 'thick description' or an in-depth interpretation that is based on a real context. The interview results were transcribed using true verbatim transcripts. The results of this study explain that the process innovation carried out at Uni Batik uses a measurement method based on the OECD Oslo Manual (2005) by assessing the level of efficiency of the production process, the quantity and quality of the products produced, the accuracy of the delivery process, and the level of production costs. Product innovation carried out at Uni Batik uses 6 stages of the product innovation process. Therefore, with the implementation of process innovation and product innovation, direct benefits can be felt in the form of increased productivity and operational performance of the company as a whole.

Key Words : Product Innovation, Process Innovation, Operational Performance

Pengaruh Struktur Aktiva, Ukuran Perusahaan, Risiko Bisnis Dan Profitabilitas Terhadap Struktur Modal Pada Perusahaan Manufaktur Sub Sektor Kosmetik Dan Keperluan Rumah Yang Terdaftar Di Bursa Efek Indonesia

2025-06-17T07:22:53+00:00

The purpose of this study was to analyze the effect of Asset Structure (FAR), Company Size, Business Risk and Profitability (Return On Assets/ROA) on the Capital Structure of cosmetic and household companies listed on the Indonesia Stock Exchange for the 2015-2020 period. The sample in this study were cosmetic companies and household needs as many as 5 companies. The analytical method used in this study is panel data regression analysis using the Eviews 10 application. Hypothesis testing is the determinant coefficient, F test, and T test. The results of the analysis in this study simultaneously show that the variables of asset structure, company size, business risk and profitability significant effect on capital structure. The results of the study partially show that the asset structure has a no significant effect on the capital structure. Firm size has significant effect on capital structure. Business risk has no significant effect on capital structure, and profitability has a no significant effect on capital structure.

Pengaruh Content Creator Marketing Platform Instagram Terhadap Purchase Intention (Studi Kreator Konten Postingan Bengkulu Bikin Lapar)

2025-06-17T07:21:21+00:00

In today's digital era, technology is developing rapidly so that digital developments also develop. With the internet, it is easier for all existing needs to be practical and efficient, including the need for business. Business in the digital era has undergone many changes, including in marketing. According to De Vries and Carlson (2014) continuing the theory from Gensler et al (2013), Presence on social networks has become an important part of marketing strategy: online product promotion through business accounts and advertising on social networking platforms have proven efficient. This study uses quantitative methods in which there is a variable hypothesis testing. In this study, data were collected through online questionnaires using a 5-point Likert scale, the data collection method was non-probability sampling with purposive sampling as a sampling method, and 190 respondents were obtained, data processing techniques used SPSS Statistical Package for Social Science version 21. The analytical method used is multiple linear regression analysis. The results of this study indicate that: 1) Content Creator variable has a positive effect on Purchase Intention, 2) Parasocial Interaction variable has a positive effect on Purchase Intention, 3) Credibility variable has a positive effect on Purchase Intention, and 4) Content Creator, Parasocial Interaction, and Credibility variables both have a positive effect on the Purchase Intention variable.

Keyword: Parasocial Interaction; Credibility; Content Creator; Purchase Intention