Managament Insight: Jurnal Ilmiah Manajemen

PENGARUH VIDEO BASED LEARNING, KEMUDAHAN PENGGUNAAN, DAN MANFAAT, TERHADAP KEPUASAN PENGGUNA YANG DIMEDIASI OLEH KESENANGAN PADA KONSUMEN KURSUS ONLINE RUBRIK GRAFIS

2025-03-17T02:23:55+00:00

The purpose of this study was to examine the effect of video based learning, ease of use, and usefulness on user satisfaction mediated by enjoyment on online courses Rubrik Grafis. The sampling technique in this study used an simple random sampling technique, which was measured using the Hair sampling technique, which was 5 to 10 times the number of indicators. The data collection technique uses a questionnaire that is distributed online via the Telegram group. Measurement research in this questionnaire consists of 24 questions to respondents. The number of samples is 163, which are users of the Rubrik Grafis online course from all over Indonesia. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. the result showed that (1) video based learning has a positive effect on enjoyment; (2) ease of use has a positive effect on enjoyment; (3) usefulness has a positive effect on enjoyment; (4) video based learning has a positive effect on user satisfaction (5) ease of use has a positive effect on user satisfaction (6) usefulness has a positive effect on user satisfaction (7) enjoyment has a positive effect on user satisfaction; (8) enjoyment mediates the effect video based learning on user satisfaction; (9) enjoyment mediates the effect ease of use on user satisfaction; (10) enjoyment mediates the effect usefulness on user satisfaction. This research has an impact on online course developers to pay attention to various factors so that users feel satisfied.

PENGARUH KESADARAN MEREK DAN KUALITAS PRODUK YANG DIRASAKAN TERHADAP NIAT BELI ULANG PANGAN OLAHAN PETERNAKAN

2023-09-06T04:33:14+00:00

The livestock processed food industry, including sausage products, faces competition increases. Therefore, maintaining customer loyalty becomes important. The research aims are: (1) to analyze the influence of Brand Awareness on Perceived Product Quality and (2) to analyze the influence of Brand Awareness on Repurchase Intention. (3) to analyze the influence of Perceived Product Quality on Repurchase Intention. This research was conducted using a survey design and a questionnaire was developed as research instrument. Sample was determined by using a purposive sampling method with criteria 1) respondents aged at least at 17 years; (2) respondents have purchased sausages within the last three months. The number of respondents was 160 in online data collection. Data was analyzed using structural equation modeling with Partial Least Square software. The result showed that Brand Awareness positively influenced Perceived Product Quality (β = 0.759 ; p < 0.05) but not directly influenced Repurchase Intention (β = -0.062 ; p > 0.05). Moreover, Perceived Product Quality positively affected Repurchase Intention (β = 0,.777 ; p < 0.05).

STUDI EKSPLORASI PELUANG PENGEMBANGAN DESA WISATA MENGGUNAKAN PERSPEKTIF KREATIVITAS

2025-03-16T12:04:08+00:00

Penelitian ini akan difokuskan pada teori pembentukan kreativitas pada individu pengelola desa wisata dengan menggunakan kerangka kerja 4P (person, press, process, product) yang dikemukakan oleh Dimov (2007). Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Data dikumpulkan dari 3 sumber yaitu pengelola dan pemrakarsa pengembangan desa wisata. Metode pengumpulan data menggunakan teknik observasi dan wawancara. Pemilihan populasi dan sampel dalam penelitian ini menggunakan metode purposive sampling. Pengukuran penelitian dalam wawancara ini terdiri dari 5 pertanyaan kepada narasumber. Tahapan analisis dalam penelitian yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa (1) Aspek Personal individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (2) Aspek Accepted Pressure individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (3) Aspek Proses yang dilalui individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (4) Aspek Produk individu merupakan hasil dari tahapan pembentukan kreativitas yang dapat berupa barang atau jasa.

Pengaruh Kompensasi Dan Beban Kerja Terhadap Kinerja Karyawan Dimediasi Oleh Kepuasan Kerja

2025-03-10T11:17:10+00:00

The primary objective of this study is to examine the impact of compensation, workload, and performance, with job satisfaction as a mediator at PT. Sinar Bengkulu Selatan. The research employed census techniques to select participants and collected data through offline questionnaires distributed directly to PT. Sinar Bengkulu Selatan. The sample size for this study comprised 130 individuals. The analytical method used was Partial Least Square Structural Equation Modeling (PLS-SEM), executed with Smart PLS version 3.2.9 software. The study's findings reveal several significant relationships: compensation, workload, and job satisfaction all positively and significantly affect employee performance. Additionally, compensation positively and significantly influences job satisfaction. The analysis specifically indicates that workload has a negative and significant impact on job satisfaction. However, job satisfaction acts as a mediator in the relationship between compensation and performance and between workload and performance. Interestingly, job satisfaction does not mediate the relationship between workload and performance. These findings provide insight into the complex relationships among these factors within the company PT. Sinar Bengkulu Selatan

DESAIN ULANG PEKERJAAN, PERSEPSI KEGUNAAN TEKNOLOGI DAN PRODUKTIVITAS KERJA ASESOR BAN S/M PROVINSI BENGKULU SELAMA COVID-19

2025-03-10T11:01:05+00:00

The objective of this research is to find out the describe of work redesign, technology and assessor job productivity in the Bengkulu Province during Covid-19 Pandemic. This research was used descriptive quantitative research. The data were obtained through the questionnaire’s distribution. The respondents were 25 peoples of assessors, taken by census techniques. Data analysis methods was used descriptive analysis. Based on field research, the results were: (1) The redesign of work carried out by BAN school/madrasah assessors in Bengkulu Province has supported the achievement of work productivity of school/madrasah assessors in Bengkulu Province. This result indicates that the better the redesign of the work carried out, it will have a positive impact on the work productivity of school/madrasah assessors in Bengkulu Province, especially during the COVID-19 pandemic and (2) The perceived usefulness has supported the achievement of work productivity of school/madrasah assessors in Bengkulu Province, especially during the COVID-19 pandemic. This result indicates that the better the technology used, it will have a positive impact on the work productivity of school/madrasah assessors in Bengkulu Province.