https://ejournal.unib.ac.id/Insight <p><span><span><strong>Managament Insight: Jurnal Ilmiah Manajemen</strong> is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to </span></span>Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects.</p><p><span>It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.</span></p><p><span><br /></span></p><p><span>Managament Insight has been accredited by National Journal Accreditation <strong>(ARJUNA)</strong><strong> </strong> by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia with Grade<strong> (Sinta 5)</strong> since 2018 to 2022 <strong><a title="Sertifikat" href="https://drive.google.com/file/d/1QNg5prYww2LAgV6r62Fxc3ZLucGgvMTH/view?usp=sharing" target="_blank">(Decree No. 28/E/KPT/2019)</a>.</strong></span></p> UNIB Press en-US Managament Insight: Jurnal Ilmiah Manajemen 1978-3884 <p>Please find the rights and licenses in Managament Insight: Jurnal Ilmiah Manajemen.</p><p>1. 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To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by Managament Insight: Jurnal Ilmiah Manajemen or its sublicensee.</p><p>8. Miscellaneous</p><p>Managament Insight: Jurnal Ilmiah Manajemen will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and Managament Insight or its sublicensee has become obligated to have the article published. Managament Insight may confirm the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.</p> https://ejournal.unib.ac.id/Insight/article/view/26095 <p><em>One of the factors that affect employee performance is the low level of employee absenteeism each year and the high level of discipline. The purpose of this study was to analyze the effect of absenteeism and discipline in improving employee performance at PT. Fenixindo Global Mandiri. The populationiin thisistudy wereiall employeesiof PT. Fenixindo Global Mandiri as many as 63 people, using a saturated sampling technique. The data analysis processing technique used is descriptive analysis, data quality test, descriptive analysis, data quality test, classical assumption test, multipleilinear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. Then the data is processed using multipleilinear regression analysis and processed using SPSS version 26.0. The results of the study with a significance level of 5% found that: (1). Attendance level had a positive and significant effect on employee performance, (2). discipline had a positive and significant effect on employee performance, and (3). attendance and discipline levels simultaneously had a significant effect on employee performance</em><em>.</em></p> SAIDUL BAHRI Copyright (c) 2023 SAIDUL BAHRI https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 https://ejournal.unib.ac.id/Insight/article/view/26444 <p>Magang Kewirausahaan Sebagai Pembentukan Karakter Mahasiswa Untuk Menjadi Job Creator.&nbsp; Peningkatan mutu mahasiswa untuk menjadi seorang job creator merupakan tujuan utama bagi pendidikan kewirausahaan. Oleh karena itu, perguruan tinggi yang ada di Indonesia merancang fasilitas pembelajaran dengan memberikan program magang kewirausahaan untuk mahasiswanya. Dengan adanya magang kewirausahaan ini, mahasiswa dapat mempelajari lebih mendalam terkait dunia kewirausahaan yang akan didapatkan langsung dilapangan sesuai dengan fakta lapangannya. Tujuan dari penelitian ini adalah memberikan pemahaman terkait magang kewirausahaan dalam membentuk karakter mahasiswa menjadi seorang job creator. Dengan penjelasan dari beberapa pihak yang terkait seperti pihak perguruan tinggi atau kampus, pihak perusahaan, dan pihak mahasiswa. Metode yang digunakan pada penelitian adalah kualitatif. Penelitian ini memotret kegiatan magang kewirausahaan yang dilakukan oleh mahasiswa semester 3 Prodi Penyuluhan Pertanian Berkelanjutan selama satu bulan penuh. Magang kewirausahaan menjadi salah satu program pembelajaran kampus yang wajib diikuti oleh para mahasiswa. Mahasiswa mempelajari kegiatan kewirausahaan dari berbagai kegiatan yang didapatkan dari magang kewirausahaan. Magang kewirausahaan berperan sebagai wadah pengembangan soft skill mahasiswa yang menjadi salah satu tujuan kegiatan magang untuk membentuk mahasiswa dengan karakter seorang job creator. Dengan bercermin dari pemilik perusahaan yang diikuti selama satu bulan, diharapkan mahasiswa dapat mencontoh apa yang menjadi kesuksesan para pemilik perusahaan.</p> Rizky Yunita Wulandari Copyright (c) 2023 Rizky Yunita Wulandari https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 https://ejournal.unib.ac.id/Insight/article/view/26765 <p>This study aims to determine the factors that cause the thrifting clothing phenomenon in Bengkulu to increase. Many factors, such as internal and external factors, influence consumers' decisions to purchase clothing. One of the internal factors is a lifestyle where someone always wants to look fashionable, influencing consumers to buy thrifting clothes. External factors, such as low prices and good product quality, even though they are used, are some of the factors that influence purchasing decisions. The analytical method used is non-probability sampling, namely purposive sampling—hypothesis analysis using multiple linear regression. The unit of analysis is students in Bengkulu. One hundred forty-seven questionnaires can be processed. The study found that lifestyle, price, and product quality influence purchasing thrifting clothing. The better the quality of the product, the lifestyle of someone who is fashion, and the affordable price, the higher the decision to buy thrifting clothes</p> Afrima Widanti Ilsya Hayadi Febzi Fiona Copyright (c) 2023 Afrima Widanti, Ilsya Hayadi, Febzi Fiona https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 https://ejournal.unib.ac.id/Insight/article/view/24542 <p>The purpose of this study was to analyze the effect of advertising, sales promotion and product quality on<br>impulse buying on the Facebook social media application. This research is a quantitative research and is a<br>case study that explains the relationship between one variable and another. the subject of the population<br>consists of several members of the population and the number of samples is 75 respondents. This study<br>proves that advertising and sales promotion significantly affect the occurrence of impulse buying, while<br>product quality has no significant effect on the occurrence of impulse buying. The benefits of research can<br>be used as a reference source for companies or individuals to use Facebook ads to advertise products or<br>services.</p> William Sihombing Copyright (c) 2023 William Sihombing https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 https://ejournal.unib.ac.id/Insight/article/view/21098 <p>The purpose of this research is to conduct a risk analysis using a Monte Carlo simulation by assessing<br />whether investing in cryptocurrencies during the COVID-19 pandemic, especially in Ethereum and<br />Binance Coin, which have become the prima donna in the crypto sector lately, have received maximum<br />investment returns. And also a little assess whether in the future these two cryptocurrency assets are<br />also worth trading in Indonesia. During this pandemic, many people began to care about the importance<br />of investment after many companies had difficulty funding and then they started laying off a lot of<br />workers because of the difficulty of getting into the stock exchange in Indonesia. In Indonesia, there are<br />many start-ups or growing companies to raise funds through digital asset cryptocurrency platforms such<br />as Ethereum and Binance Coin by writing a smart contract to bridge a contract with investors.</p> Rickhy Siswanto Copyright (c) 2023 Rickhy Siswanto https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 https://ejournal.unib.ac.id/Insight/article/view/25176 <p>abstrak</p> M Yasser Iqbal Daulay Gerry Suryo Sukmono Copyright (c) 2023 M Yasser Iqbal Daulay, Gerry Suryo Sukmono https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 https://ejournal.unib.ac.id/Insight/article/view/13095 <p>Seiring dengan perubahan perilaku masyarakat yang lebih menaruh perhatian pada internet masih menjadi<br />tantangan bagi UKM dalam memasarkan produk secara online. Konsumen lebih aktif mencari apa yang diinginkan<br />menggunakan media online, karena dapat mengakses berbagai informasi lebih mudah dari sebelumnya. Pada<br />intinya, digital marketing mampu mencakup kemampuan untuk melakukan banyak hal yang bisa menjangkau<br />konsumen, misalnya menjalankan konsep komunikasi pemasaran terpadu. Fokus masalah yang diangkat adalah <br />bagaimana UKM memanfaatkan penerapan digital marketing, serta strategi komunikasi pemasaran yang dilakukan<br />oleh pelaku UKM pada Komunitas Himpunan Pengusaha Muda Indonesia (HIMPI) di kota Bengkulu. Untuk<br />mengungkapkan persoalan tersebut penelitian ini menggunakan jenis penelitian kualitatif yang berguna untuk<br />memberikan fakta dan data mengenai penerapan digital marketing produk Himpunan Pengusaha Muda Indonesia<br />(HIMPI) di kota Bengkulu kemudian data tersebut dianalisis dengan pendekatan grounded theory yang<br />memberikan pengembangan terhadap bidang kajian penelitian. Kemudian teknik pengumpulan data menggunakan<br />teknik wawancara, dokumentasi, dan observasi. Teknik analisis data dengan reduksi data, penyajian data dan<br />penarikan kesimpulan. Sedangkan teori yang digunakan dalam penelitian ini adalah teori komunikasi pemasaran<br />terpadu. <br />Kata Kunci: Digital Marketing, Strategi Komunikasi Pemasaran Terpadu, UKM, HIMPI. </p> Febzi Fiona Indah Oktari Wijayanti Copyright (c) 2023 Febzi Fiona, Dewi Rahmayanti https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1 81 99 https://ejournal.unib.ac.id/Insight/article/view/21812 <p>Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Produk, Harga, Tempat, Promosi, Dan Citra Merek<br />Terhadap Minat Beli Pakaian Pedagang Kaki Lima Di Pantai Panjang Kota Bengkulu, untuk mengetahui faktor mana<br />yang paling dominan mempengaruhi minat beli. Penelitian ini menggunakan metode penelitian observasi dengan<br />analisis data secara kuantitatif. Populasi yang digunakan dalam penelitian ini adalah konsumen pakaian pedagang<br />kaki lima di pantai panjang yang jumlah populasi tidak di ketahui dengan pengambilan sampel dalam penelitian ini<br />adalah berjumlah 120 responden. Berdasarkan hasil regresi berganda diperoleh bentuk persamaan regresi Y = <br />0.597 + 0.169 ( <br /><br />) + 0.151 (X<br />2<br />) + 0.259 (X<br />3<br />) + 0.288 (X<br />4<br />) + 0.288 (X<br />5<br />)<br />Hasil penelitian dan hipotesis menunjukkan<br />bahwa Produk menunjukkan nilai (2.105 &gt; 1.9804) dan (sig = 0,038 &lt; 0,050).Harga menunjukkan nilai (2.123<br />&gt;1.9804) dan (sig = 0,036 &lt; 0,050).Tempat menunjukkan nilai (3.823 &gt;1.9804) dan (sig = 0,000 &lt;<br />0,050).Promosi menunjukkan nilai (2.631 &gt;1.9804) dan (sig = 0,010 &lt; 0,050).Citra Merek menunjukkan nilai<br />(2.525 &gt;1.9804) dan (sig = 0,000 &lt; 0,050).Secara simultan (F) Produk, Harga, Tempat, Promosi, Dan Citra Merek <br />mempunyai pengaruh signifikan terhadap minat beli. Sebaiknya pedagang pakaian kaki lima di pantai panjang<br />dapat terus meningkatkan produk sehingga tujuan utama dari pemasaran bisa tercapai.<br />Kata Kunci: Produk, Harga, Tempat, Promosi, Citra Merek, Minat Beli </p> Yulius Wahyu Setiadi Yulius Annisa Puspitasari Ritonga Annisa Copyright (c) 2023 Yulius Wahyu Setiadi Yulius, Annisa Puspitasari Ritonga Annisa https://creativecommons.org/licenses/by-sa/4.0 2023-06-23 2023-06-23 18 1