https://ejournal.unib.ac.id/Insight <p><span><span><strong>Managament Insight: Jurnal Ilmiah Manajemen</strong> is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to </span></span>Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects.</p><p><span>It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.</span></p><p><span><br /></span></p><p><span>Managament Insight has been accredited by National Journal Accreditation <strong>(ARJUNA)</strong><strong> </strong> by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia with Grade<strong> (Sinta 5)</strong> since 2018 to 2022 <strong><a title="Sertifikat" href="https://drive.google.com/file/d/1QNg5prYww2LAgV6r62Fxc3ZLucGgvMTH/view?usp=sharing" target="_blank">(Decree No. 28/E/KPT/2019)</a>.</strong></span></p> UNIB Press en-US Managament Insight: Jurnal Ilmiah Manajemen 1978-3884 <p>Please find the rights and licenses in Managament Insight: Jurnal Ilmiah Manajemen.</p><p>1. 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To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by Managament Insight: Jurnal Ilmiah Manajemen or its sublicensee.</p><p>8. Miscellaneous</p><p>Managament Insight: Jurnal Ilmiah Manajemen will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and Managament Insight or its sublicensee has become obligated to have the article published. Managament Insight may confirm the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.</p> https://ejournal.unib.ac.id/Insight/article/view/42650 <p>The Central Bengkulu Regent’s Office is a government agency engaged in providing public services. However, there is still suboptimal job satisfaction among its employees. Several factors contribute to this, including work discipline and the work environment. Therefore, the purpose of this study is to examine the impact of work discipline and the work environment on job satisfaction at the Central Bengkulu Regent’s Office. This study employed a census sampling technique, involving 123 employees of the Central Bengkulu Regent's Office. Data collection was conducted using a questionnaire consisting of 14 statements. The analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 3.2.9. The results showed that (1) Work discipline has a significant effect on job satisfaction in the Central Bengkulu Regent Office’s; (2) The work environment has a significant effect on job satisfaction in the Central Bengkulu Regent’s Office; For future researchers, it is recommended that this study be used as a reference to address any shortcomings and improve upon the findings. Additionally, it is suggested that the Central Bengkulu Regent’s Office prioritize efforts to enhance job satisfaction by promoting high levels of work discipline and cultivating a positive work environment.</p> <p><strong>Keywords: </strong>Work discipline, Work Environment, and Job satisfaction</p> Tasya Mega Utami Copyright (c) 2025 Tasya Mega Utami https://creativecommons.org/licenses/by-sa/4.0 2025-08-05 2025-08-05 19 2 https://ejournal.unib.ac.id/Insight/article/view/42648 <p><em>This study aims to determine the optimal distribution route and minimum distribution costs for PT Caroline Putri Anwar Lubuk linggau using the saving matrix approach. This study uses qualitative research. Data collection was used through interviews and observations at the research location by conducting interviews with key informants and requesting documents for shipping 3 KG of LPG gas from the company. Data processing is used using the saving matrix method with the nearest neighbor determine determining the order of visits to the base with the help of analysis tools. The results of this study note that in one day there are 6 routes and the distance that must be traveled is 2,856.6 KM in one month with a distribution fee of Rp.41,508,938.5 in one month, so the company can reduce the distance traveled by 33.2% or 1,423.4 km and can save distribution costs up to 3.8% or Rp. 1,648,736.5 in one month using three units of trucks with a truck capacity of 560 units of LPG Gas.</em></p> <p><strong><em>Keywords</em></strong><em>: Distribution, Transportasi, Saving Matrix</em></p> Odi Wijaya Copyright (c) 2025 Odi Wijaya https://creativecommons.org/licenses/by-sa/4.0 2025-08-05 2025-08-05 19 2 https://ejournal.unib.ac.id/Insight/article/view/42646 <p><em>This study aims to examine the effect of a hedonist lifestyle and self-esteem on the financial behavior of Bengkulu University students with gender as a moderating variable. The research method used in this study is quantitative using primary data collected through questionnaires distributed online through various social media. This study has a total sample of 250 active students of the Diploma (D3) and Bachelor Degree (S1) programs at the University of Bengkulu. Data processing in this study used SPSS for Windows version 26. The results obtained from this study include, a hedonist lifestyle has a negative and significant effect on financial behavior, self-esteem has a positive and significant effect on financial behavior, gender is not able to moderate the effect of a hedonist lifestyle on financial behavior, gender is not able to moderate the effect of self-esteem on financial behavior, hedonist lifestyle, and gender simultaneously influence financial behavior.</em></p> <p><strong><em>Keywords: Financial Behavior, Gender, Hedonist Lifestyle, Self-Esteem</em></strong></p> Rona Puspakinasih Copyright (c) 2025 Rona Puspakinasih https://creativecommons.org/licenses/by-sa/4.0 2025-08-05 2025-08-05 19 2 https://ejournal.unib.ac.id/Insight/article/view/42652 <p><em>The purpose of this study was to test whether job demands and orientation of learning objectives had an effect on work engagement at PT Sandabi Indah Lestari Bengkulu Utara. In addition, this study was used to test whether learning goal orientation had an effect on work engagement mediated by job crafting at PT Sandabi Indah Lestari Bengkulu Utara. The type of research used is quantitative research, where there is hypothesis testing. The data collection method is by distributing online questionnaires through a hand delivery survey. The population in this study were employees who worked at the Bengkulu Province Public Works and Spatial Planning Office. This study has 43 questions given to the respondents. The number of respondents in this study that was processed was 242 respondents. The analysis in this study uses SmartPLS. The results of this study explain that: (1) job demands affect job involvement, (2) learning goal orientation affects job involvement, (3) job demands affect work craft, (4) learning goal orientation affects work craft, (5) work craft affects work job involvement, (1) job demands affect mediated job involvement. by job crafting and (7) the orientation of learning objectives affects work engagement mediated by job crafting.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords</em></strong><em>: learning goal orientation, job demands, , job crafting, work engagement.</em></p> Nova Novianti Novianti Copyright (c) 2025 Nova Novianti Novianti https://creativecommons.org/licenses/by-sa/4.0 2025-08-05 2025-08-05 19 2 https://ejournal.unib.ac.id/Insight/article/view/42647 <p>This research was conducted at Perumda Tirta Hidayah Bengkulu. The main objective of this research is. 1) Testing the effect of Psychological Empowerment variable on the performance of Perumda Tirta Hidayah Bengkulu employees. 2) Testing the effect of the Innovative Work Behavior variable on performance of employees of Perumda Tirta Hidayah Bengkulu. 3) Testing the effect capability on the performance of the employees of Perumda Tirta Hidayah Bengkulu. This research is a quantitative research using secondary data and primary data collected through a list of questionnare. The sample in this study were 163 employees of Perumda Tirta Hidayah Bengkulu taken by sampling sensus. The analytical tool used is SPSS22.0 software. validity test, reliability test, t test, and hypothesis testing. The results of this study are; 1). Psychological Empowerment has a positive impact and significant effect on the performance of employees of Perumda Tirta Hidayah Bengkulu. The higher it is psychological empowerment of employees in the workplace, the higher employee performance; 2). Innovative Work Behavior has a positive and significant influence affect the performance of employees of Perumda Tirta Hidayah Bengkulu. The higher the innovative work behavior in the workplace, the higher the employee's performance; 3). Capabilities have a positive impact and significant effect on the performance of employees of Perumda Tirta Hidayah Bengkulu. The higher the capabilities possessed by employees at work, the higher the performance that will be generated.</p> <p><strong>Keywords</strong>: Capabilities, Innovative Work Behavior, Performance, Psychological Empowerment.</p> Shinta Angelina Yunitasari Copyright (c) 2025 Shinta Angelina Yunitasari https://creativecommons.org/licenses/by-sa/4.0 2025-08-05 2025-08-05 19 2 https://ejournal.unib.ac.id/Insight/article/view/42642 <p><em>The purpose of this study was to determine the effect of brand love and brand image mediated by customer engagement on customer loyalty of Eiger Adventure consumers. This study uses a quantitative approach with a research design, namely a survey design. The data used are primary data obtained through the distribution of online questionnaires. The research population is Eiger consumers who buy Eiger products on Tokopedia and Shopee. The sampling technique uses non-probability sampling with a purposive sampling technique. The total sample in this study was 232 respondents. The data processing technique for this study uses PLS-SEM with the help of the SmartPls program with version 4.0.0. The tests conducted in this study are the outer model test, the inner model test, and the mediation effect test. The results of the study indicate that brand love and brand image have a positive and significant effect on customer engagement, customer engagement has a positive and significant effect on customer loyalty, brand love and brand image have a positive and significant effect on customer loyalty, brand love and brand image have a positive and significant effect on customer loyalty mediated by customer engagement.</em></p> <p><em>Keywords: customer loyalty, customer engagement, brand image, brand love</em></p> Muhammad Fajar Rabbani Copyright (c) 2025 Muhammad Fajar Rabbani https://creativecommons.org/licenses/by-sa/4.0 2025-08-05 2025-08-05 19 2