https://ejournal.unib.ac.id/Insight <p><span><span><strong>Managament Insight: Jurnal Ilmiah Manajemen</strong> is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to </span></span>Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects.</p><p><span>It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.</span></p><p><span><br /></span></p><p><span>Managament Insight has been accredited by National Journal Accreditation <strong>(ARJUNA)</strong><strong> </strong> by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia with Grade<strong> (Sinta 5)</strong> since 2018 to 2022 <strong><a title="Sertifikat" href="https://drive.google.com/file/d/1QNg5prYww2LAgV6r62Fxc3ZLucGgvMTH/view?usp=sharing" target="_blank">(Decree No. 28/E/KPT/2019)</a>.</strong></span></p> UNIB Press en-US Managament Insight: Jurnal Ilmiah Manajemen 1978-3884 <p>Please find the rights and licenses in Managament Insight: Jurnal Ilmiah Manajemen.</p><p>1. License</p><p>The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.</p><p>2. Author’s Warranties</p><p>The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).</p><p>3. User Rights</p><p>Managament Insight: Jurnal Ilmiah Manajemen spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Managament Insight permits users to copy, distribute, display, and perform the work for commercial purposes only. Users will also need to attribute authors and Managament Insight on distributing works in the journal.</p><p>4. Rights of Authors</p><p>Authors retain the following rights:</p><p>Copyright, and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in future own works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article, the right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal (Managament Insight: Jurnal Ilmiah Manajemen).</p><p>5. Co-Authorship</p><p>If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.</p><p>6. Termination</p><p>This agreement can be terminated by the author or Managament Insight: Jurnal Ilmiah Manajemen upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of Managament Insight: Jurnal Ilmiah Manajemen.</p><p>7. Royalties</p><p>This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by Managament Insight: Jurnal Ilmiah Manajemen or its sublicensee.</p><p>8. Miscellaneous</p><p>Managament Insight: Jurnal Ilmiah Manajemen will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and Managament Insight or its sublicensee has become obligated to have the article published. Managament Insight may confirm the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.</p> https://ejournal.unib.ac.id/Insight/article/view/40820 <p>The purpose of this study was to examine the effect of video based learning, ease of use, and usefulness on user satisfaction mediated by enjoyment on online courses Rubrik Grafis. The sampling technique in this study used an simple random sampling technique, which was measured using the Hair sampling technique, which was 5 to 10 times the number of indicators. The data collection technique uses a questionnaire that is distributed online via the Telegram group. Measurement research in this questionnaire consists of 24 questions to respondents. The number of samples is 163, which are users of the Rubrik Grafis online course from all over Indonesia. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. the result showed that (1) video based learning has a positive effect on enjoyment; (2) ease of use has a positive effect on enjoyment; (3) usefulness has a positive effect on enjoyment; (4) video based learning has a positive effect on user satisfaction (5) ease of use has a positive effect on user satisfaction (6) usefulness has a positive effect on user satisfaction (7) enjoyment has a positive effect on user satisfaction; (8) enjoyment mediates the effect video based learning on user satisfaction; (9) enjoyment mediates the effect ease of use on user satisfaction; (10) enjoyment mediates the effect usefulness on user satisfaction. This research has an impact on online course developers to pay attention to various factors so that users feel satisfied.</p> Wahyu Abdillah Ilsya Hayadi Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0 2025-06-11 2025-06-11 20 1 https://ejournal.unib.ac.id/Insight/article/view/29950 <p>The livestock processed food industry, including sausage products, faces competition increases. Therefore, maintaining customer loyalty becomes important. The research aims are: (1) to analyze the influence of Brand Awareness on Perceived Product Quality and &nbsp;(2) to analyze the influence of Brand Awareness on Repurchase Intention. (3) to analyze the influence of Perceived Product Quality on Repurchase Intention. This research was conducted using a survey design and a questionnaire was developed as research instrument. Sample was determined by using a purposive sampling method with criteria 1) respondents aged at least at 17 years; (2) respondents have purchased sausages within the last three months. The number of respondents was 160 in online data collection. Data was analyzed using structural equation modeling with Partial Least Square software. The result showed that Brand Awareness positively influenced Perceived Product Quality (β = 0.759 ; p &lt; 0.05) but not directly influenced Repurchase Intention (β = -0.062 ; p &gt; 0.05). Moreover, Perceived Product Quality positively affected Repurchase Intention (β = 0,.777 ; p &lt; 0.05).</p> Rista Bella Anggraini Suci Paramitasari Syahlani Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0 2025-06-11 2025-06-11 20 1 https://ejournal.unib.ac.id/Insight/article/view/40813 <p>Penelitian ini akan difokuskan pada teori pembentukan kreativitas pada individu pengelola desa wisata dengan menggunakan kerangka kerja 4P (person, press, process, product) yang dikemukakan oleh Dimov (2007). Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Data dikumpulkan dari 3 sumber yaitu pengelola dan pemrakarsa pengembangan desa wisata. Metode pengumpulan data menggunakan teknik observasi dan wawancara. Pemilihan populasi dan sampel dalam penelitian ini menggunakan metode purposive sampling. Pengukuran penelitian dalam wawancara ini terdiri dari 5 pertanyaan kepada narasumber. Tahapan analisis dalam penelitian yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa (1) Aspek Personal individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (2) Aspek Accepted Pressure individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (3) Aspek Proses yang dilalui individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (4) Aspek Produk individu merupakan hasil dari tahapan pembentukan kreativitas yang dapat berupa barang atau jasa.</p> Theofan Adrianus Arthur Auri M.Yasser Iqbal Daulay Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0 2025-06-11 2025-06-11 20 1 https://ejournal.unib.ac.id/Insight/article/view/40693 <p>The primary objective of this study is to examine the impact of compensation, workload, and performance, with job satisfaction as a mediator at PT. Sinar Bengkulu Selatan. The research employed census techniques to select participants and collected data through offline questionnaires distributed directly to PT. Sinar Bengkulu Selatan. The sample size for this study comprised 130 individuals. The analytical method used was Partial Least Square Structural Equation Modeling (PLS-SEM), executed with Smart PLS version 3.2.9 software. The study's findings reveal several significant relationships: compensation, workload, and job satisfaction all positively and significantly affect employee performance. Additionally, compensation positively and significantly influences job satisfaction. The analysis specifically indicates that workload has a negative and significant impact on job satisfaction. However, job satisfaction acts as a mediator in the relationship between compensation and performance and between workload and performance. Interestingly, job satisfaction does not mediate the relationship between workload and performance. These findings provide insight into the complex relationships among these factors within the company PT. Sinar Bengkulu Selatan</p> Reza Nursafitri Slamet Widodo Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0 2025-06-11 2025-06-11 20 1 https://ejournal.unib.ac.id/Insight/article/view/40690 <p><em>The objective of this research is to find out the describe of work redesign, technology and assessor job productivity in the Bengkulu Province during Covid-19 Pandemic. This research was used descriptive quantitative research. The data were obtained through the questionnaire’s distribution. The respondents were 25 peoples of assessors, taken by census techniques. Data analysis methods was used descriptive analysis. Based on field research, the results were: (1) The redesign of work carried out by BAN school/madrasah assessors in Bengkulu Province has supported the achievement of work productivity of school/madrasah assessors in Bengkulu Province. This result indicates that the better the redesign of the work carried out, it will have a positive impact on the work productivity of school/madrasah assessors in Bengkulu Province, especially during the COVID-19 pandemic and (2) The perceived usefulness has supported the achievement of work productivity of school/madrasah assessors in Bengkulu Province, especially during the COVID-19 pandemic. This result indicates that the better the technology used, it will have a positive impact on the work productivity of school/madrasah assessors in Bengkulu Province.</em></p> Ahmad Tsaqofi Intan Zoraya Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0 2025-06-11 2025-06-11 20 1