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Abstrak
Consumption of coffee in Indonesia has seen a significant rise in recent years. Malang is one city in Indonesia were produced coffee big volume. This research seeks to explore the determinants of coffee consumption in Malang with a specific focus on fair trade coffee. In a survey of 140 respondents in Malang City, consumers’ willingness to pay (WTP) for fair trade labeled coffee was measured. This research uses an interval regression to investigate individual demographic and consumption characteristic impacts on WTP. Results show that on average, consumers were willing to pay 22% more for a medium cup of fair trade coffee compared with traditional coffee. In addition, other variables that indicated a higher WTP included female consumers, consumers who made their own coffee, and consumers who planned to consume more coffee in the following year.
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Referensi
- [BPS] Badan Pusat Statistik. 2018. Produk Domestik Bruto Indonesia Triwulan. Jakarta : Badan Pusat Statistik BPS.2017.Kabupaten Malang dalam Angka. Surabaya : Badan Pusat Statistik Jawa Timur
- Demirgüne?, Banu Külter “Relative Importance of Perceived Value,Satisfaction and Perceived Risk on Willingness to Pay More” International Review of Management and Marketing 5 (2015)
- Hudiyanto R.2015. Kopi dan Gula : Perkebunan di Kawasan Regenschap Malang 1832-1942.
- Schiffman L, Kanuk LK. 2007. Perilaku Konsumen. Jakarta (ID): PT. Index
- Nurhasanah S. 2018. Faktor-faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal (Studi kasus di Kota / Kabupaten Bogor). Institut Pertanian Bogor. Indonesia.
- Rahim. Abd Hastuti. Diah Retno. 2008. Pengantar Teori dan Kasus Ekonomika Pertanian. Penebar Swadaya : Jakarta
- Pelsmacker, P.D., L. Driesen, and G. Rayp. ‘‘Do Consumers Care about
- Ethics? Willingness to Pay for Fair-Trade Coffee.’’ The Journal of Consumer Affairs 39(2005):363–85.
- Shang Ho Yang et all, Consumer Willingness to Pay for Fair Trade Coffee : A Chinese Case Study.”Journal of Agriculture and Applied Economic 1(February 2012): 21-34
- Tully and Winer “The Role Beneficiary in Willingness to Pay for Socially Responsible Products : A Meta-analysis.” Journal of Retailing 90 (2,2014) 255-274
- Hannemann.” Einkommensteuerhinterziehung in der Schweiz: Eine empirische Analyse”. Swiss Journal of Economics and Statistics (SJES) 1989, vol. 125, issue IV, 515-556
Referensi
[BPS] Badan Pusat Statistik. 2018. Produk Domestik Bruto Indonesia Triwulan. Jakarta : Badan Pusat Statistik BPS.2017.Kabupaten Malang dalam Angka. Surabaya : Badan Pusat Statistik Jawa Timur
Demirgüne?, Banu Külter “Relative Importance of Perceived Value,Satisfaction and Perceived Risk on Willingness to Pay More” International Review of Management and Marketing 5 (2015)
Hudiyanto R.2015. Kopi dan Gula : Perkebunan di Kawasan Regenschap Malang 1832-1942.
Schiffman L, Kanuk LK. 2007. Perilaku Konsumen. Jakarta (ID): PT. Index
Nurhasanah S. 2018. Faktor-faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal (Studi kasus di Kota / Kabupaten Bogor). Institut Pertanian Bogor. Indonesia.
Rahim. Abd Hastuti. Diah Retno. 2008. Pengantar Teori dan Kasus Ekonomika Pertanian. Penebar Swadaya : Jakarta
Pelsmacker, P.D., L. Driesen, and G. Rayp. ‘‘Do Consumers Care about
Ethics? Willingness to Pay for Fair-Trade Coffee.’’ The Journal of Consumer Affairs 39(2005):363–85.
Shang Ho Yang et all, Consumer Willingness to Pay for Fair Trade Coffee : A Chinese Case Study.”Journal of Agriculture and Applied Economic 1(February 2012): 21-34
Tully and Winer “The Role Beneficiary in Willingness to Pay for Socially Responsible Products : A Meta-analysis.” Journal of Retailing 90 (2,2014) 255-274
Hannemann.” Einkommensteuerhinterziehung in der Schweiz: Eine empirische Analyse”. Swiss Journal of Economics and Statistics (SJES) 1989, vol. 125, issue IV, 515-556