Article Sidebar
Main Article Content
Abstract
This study aims to see how much added value and analysis of the marketing system for processed cassava products, analyze marketing (product distribution, marketing channels, producer's share) for processed cassava products by the Sungai Suci farmer group in Pasar Pedati Village, Central Bengkulu Regency and how the marketing system for processed cassava in the Sungai Suci farmer group in Pasar Village Central Bengkulu Carrier. The method of data analysis in this research is quantitative and descriptive analysis.
The results of the value added obtained from the processing of cassava opak is IDR 3,953/Kg with an added value ratio of 53%. The added value obtained from processing rengginang sweet potato in one kilogram is IDR 4,703/Kg with a ratio of 59%. The added value obtained from processing mocaf flour in one kilogram is IDR 2,441/Kg with a ratio of 49%.
To find out the marketing system for the three processed cassava products, namely (opaque, rengginang, mocaf flour) calculations were carried out using marketing channel analysis, margins, and producer's share. There are two marketing channels, namely: producers (farmer groups) – end consumers (opaque, rengginang, mocaf flour), farmer group producers) – retailers) – consumers (opaque and rengginang). The value of the marketing margin and profit margin obtained is the same as that of channel I (opaque and rengginang) which are IDR 5,000/Kg and IDR 4,013/Kg. the value of the producer's share of marketing I processed opaque and rengginang is Rp 83.33% and 80.00%.
Article Details
Copyright (c) 2023 Sriyoto Sriyoto, Irnad, Nadia Minfaz Afanin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the Journal of Agri Socio Economics and Business agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Journal Agri Socio-Economics and Business is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.