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Abstract
Indonesia is one of the largest archipelagic countries in the
world which has a wealth of territorial waters, namely fish
producers. The fish is processed into dried fish by drying and
salting. For the sustainability of the dried fish business in
Bengkulu Province, it is necessary to carry out a business
development strategy for dried fish MSMEs. The aim of the
study was to examine the internal and external factors of the
dried fish business and determine the priority strategy for the
development of the dried fish business in Bengkulu Province.
This research was conducted in Bengkulu Province in Sumber
Jaya Village (Bengkulu City) and Koto Jaya Village
(Mukomuko)by survaiyingand interviewing 13 dried fish
producers ang 9 key informen. Data are analysed bu applying
SWOT and QSPM matrix. Utilizing maximum raw materials
to meet customer demand and Utilizing technological
developments are two grand srategies to develop dried fish
industrieis in Bengkulu Province.
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Copyright (c) 2024 Anadiya Pingki, Ketut Sukiyono, M.Mustopa Romdhon
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Journal Agri Socio-Economics and Business is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.