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Abstract

Tropical fruits are one of Indonesia's leading horticultural
products, where mangosteen fruit contributes the largest export to
Indonesia's total fruit exports. However, Indonesia's mangosteen
export share is still very low and this should be maximized. This
study aims to analyze the competitiveness of Indonesian mangosteen
exports in the international market and compare with other
mangosteen exporting countries in the international market and find
out the factors that affect the competitiveness. The data used is in the
form of secondary data from 2003 to 2022. The analysis methods used
are ECI, ISP and multiple regression analysis. The results of the ECI
analysis show that Indonesian mangosteen has a competitive
advantage and experiences an increasing export trend with a value of
1.217 and ISP shows that Indonesia tends to be a mangosteen
exporting country and is at the maturity stage with a value of 0.903.
However, Indonesia's competitive position is still below other
countries such as Thailand, India, Peru and Kenya. Factors that affect
Indonesia's ECI significantly are export volume of Thailand’s
mangosteens and harvest area of Indonesia’s mangosteens.

Article Details

How to Cite
Ningrum, H., Kusnaman, D., & Situmorang, S. (2024). COMPETITIVENESS ANALYSIS AND FACTORS THAT AFFECTING INDONESIA’S EXPORT OF MANGOSTEEN IN THE INTERNATIONAL MARKET . Journal of Agri Socio Economics and Business, 6(01), 95–112. https://doi.org/10.31186/jaseb.6.1.95-112