Main Article Content
Abstract
This study aims to evaluate the added value of processing cassava into cassava chips and identify market prospects. The research location was purposively selected at UMKM Cita Rasa Mandiri, which is located in Kuala Dua Village, Sungai Raya District, Kubu Raya Regency. This research was conducted from July 2024 to August 2024. The data collected consisted of primary and secondary sources, using observation and interview techniques. Data analysis was conducted using the hayami method for added value, along with an evaluation of costs, revenues, profits, and market potential as outlined by Kotler in 1997. The results of this study show that the processing of cassava into cassava chips generates added value. The added value of processing cassava chips in UMKM Cita Rasa Mandiri reached IDR 13,210 per kilogram of raw materials, with total costs of IDR 1,056,483, resulting in revenues of IDR 2,040,000 and profits of IDR 983,517, while the market potential is estimated at IDR 926,655,000.
Article Details
Copyright (c) 2025 Muhamad Iqbal Fajar, Dewi Kurniati, Pamela
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the Journal of Agri Socio Economics and Business agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Journal Agri Socio-Economics and Business is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.