Journal of Agri Socio Economics and Business https://ejournal.unib.ac.id/JASEB <p><strong>Journal of Agri Socio Economics and Business</strong> was first published by the Department of Agricultural Socio Economics, Faculty of Agriculture, the University of Bengkulu in 2019. Journal of Agricultural Socio Economics and Business has a <strong>p-ISSN number of 2685-7243 </strong>and <strong>e-ISSN number of 2715-839X</strong>. Journal of Agri Socio Economics and Business was published as a media for disseminating research results, reviews, and comments on published articles not only written by lecturers and students in the University of Bengkulu but also by other scientific communities.</p> Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu en-US Journal of Agri Socio Economics and Business 2685-7243 <p>An author who publishes in the <strong>Journal of Agri Socio Economics and Business</strong> agrees to the following terms:</p><p>Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal</p><p>Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. <span id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9240">The license type is </span><strong id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9241"><a href="https://creativecommons.org/licenses/by-sa/4.0/">CC-BY-SA 4.0.</a></strong></p><p><img class="irc_mut iQ9a5BCPU1W8-HwpH6ZlgJaI" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRzxQS1SkHCEcIEWJgl3AGsOaYG6597aDA0dMctQzH4WPNufHKL" alt="Hasil gambar untuk gambar cc by sa" width="93" height="32" /></p><p>Journal Agri Socio-Economics and Business is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> ANALYSIS OF TECHNICAL EFFICIENCY OF RICE FARMING ON DIFFERENT LAND AREA STRATA IN BENGKULU PROVINCE https://ejournal.unib.ac.id/JASEB/article/view/39405 <p><em>Efficiency in utilizing production factors in rice farming is measured by assessing technical efficiency. This technical efficiency reflects how well farmers utilize production input factors to produce output. The problem is, to what extent is the level of technical efficiency of lowland rice farming at different strata of land area? The aim of this research is to (a) analyze differences in the level of efficiency of lowland rice farming in different strata of land area in Bengkulu Province, (b) analyze what factors influence lowland rice farming in different strata of land area in Bengkulu Province. This research method is quantitative, and data is collected by distributing questionnaires to 175 farmers in different land strata in Lebong Regency and South Bengkulu Regency. The data were analyzed using the Cobb-Douglas production function with the Stochastic Frontier approach. The research results show that 1) efficiency varies between each stratum of land area, with an average level of efficiency in stratum I of 96.89%, stratum II of 89.14%, stratum III of 98.40%, and in stratum combined 94.81%; 2) The factors that influence the technical efficiency of rice farming in stratum I consisting of land, urea and female labor, in stratum II consisting of seeds and phonska, in stratum III consisting of land area and seeds. Meanwhile, regarding technical inefficiency in rice farming, the influencing factors in stratum I consist of age, education, experience, and number of dependents; in stratum II, it consists of age, while in stratum III, it consists of age, education, and experience<strong>.</strong></em></p> Maya Dhelima Prasania Ketut Sukiyono M. Mustopa Romdhon Copyright (c) 2024 Maya Dhelima Prasania, Ketut Sukiyono, M. Mustopa Romdhon https://creativecommons.org/licenses/by-sa/4.0 2024-12-31 2024-12-31 6 02 395 414 10.31186/jaseb.6.2.395-414 FACTORS INFLUENCING BREEDING FARMERS’ DECISIONS ON SELLING MARKETABLE RICE SEEDS IN BENGKULU PROVINCE https://ejournal.unib.ac.id/JASEB/article/view/34431 <p>Bengkulu Province has the potential to meet the need for rice seeds. However, not all of these potential seeds are sold by captive farmers as rice seeds. Farmers' decision making in selling their seed production is influenced by internal and external factors. The aim of this research is to: 1) analyze farmers' decisions in selling prospective rice seeds; 2) analyze the factors that influence farmers' decisions in selling prospective rice seeds. This research was conducted by interviewing 104 rice seed farmers in six sub-districts in North Bengkulu Regency and South Bengkulu Regency. The decision to sell prospective rice seeds to farmer farmers was analyzed descriptively. What factors influence the decision to sell prospective rice seeds to breeder farmers are analyzed using Multinomial Logistic Regression. The research results show that there are three decisions to sell prospective rice seeds to breeder farmers, namely: 1) consumption rice (9.6%); 2) prospective seeds and rice for consumption (73.1%); 3) seed candidates (17.3%). Factors that have a significant influence on the decision to sell prospective rice seeds to farmer farmers in Bengkulu Province are farming experience, number of people in the family and family income as well as the length of time farmers have to get money from selling prospective seeds.</p> Ari Triana M. Zulkarnain Yuliarso Satia Putra Utama Copyright (c) 2024 Ari Triana, M. Zulkarnain Yuliarso, Satia Putra Utama https://creativecommons.org/licenses/by-sa/4.0 2024-12-30 2024-12-30 6 02 355 370 10.31186/jaseb.6.2.355-370 ANALYSIS OF THE EFFECT OF PRODUCT QUALITY,PROMOTION, PRICE ON CONSUMER LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE IN FORTUNE COOKING OIL (Case Study : Housewife in Lubuklinggau Utara II Sub-District) https://ejournal.unib.ac.id/JASEB/article/view/39320 <p>According to the Lubuklinggau City Industry and Trade Office, the most consumed cooking oil in Lubuklinggau City is the Fortune brand. This phenomenon can lead to consumer loyalty in Lubuklinggau City to the oil. The research objectives are to analyze the level of satisfaction; level of consumer loyalty; direct effect of product quality, promotion and price on Fortune cooking oil consumer satisfaction; analyze the direct effect of product quality, promotion and price on Fortune cooking oil consumer loyalty; analyze the direct effect of consumer satisfaction on Fortune cooking oil consumer loyalty; analyze the effect of product quality, price and promotion on consumer loyalty through Fortune cooking oil consumer satisfaction. Data analysis using descriptive methods and SEM PLS analysis. The results obtained are 1) The level of household consumer satisfaction with Fortune cooking oil is very satisfied. 2) The level of consumer loyalty to Fortune cooking oil is very loyal. 3) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumers. 4) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumer loyalty. 5) Customer satisfaction has a positive and significant effect on Fortune cooking oil consumer loyalty. 6) Product quality, price and promotion have a positive and significant effect on consumer loyalty through customer satisfaction.</p> Melly Nopriani Musriyadi Nabiu Basuki SIgit Priyono Copyright (c) 2024 Melly Nopriani, Musriyadi Nabiu, Basuki SIgit Priyono https://creativecommons.org/licenses/by-sa/4.0 2024-12-31 2024-12-31 6 02 371 394 10.31186/jaseb.6.2.371-394 ROLE AND DETERMINANTS OF SMALLHOLDER FARMERS SAVING: THE CASE OF ABOBO DISTRICT, GAMBELLA REGION, ETHIOPIA https://ejournal.unib.ac.id/JASEB/article/view/37555 <p>Saving can be an important support scheme for smallholder <br />farmers this is because as a tool of financial security, risk <br />management and growth saving is essential instrument which has <br />the potential to affect individual’s wellbeing. A two-stage simple <br />random sampling method was used to select 206 sample <br />respondents. Then primary data were collected through interview <br />schedule and FGD. The study employed descriptive statistics and <br />double hurdle model for data analysis. Based on descriptive <br />analysis results, saving plays a meaning full role for farm <br />households by being a financial means to deal with unexpected <br />issues, acquiring assets, providing basic needs, to have access to <br />different agricultural inputs, to expand their agricultural <br />activities and for their children education. In line with this; as a <br />result of first stage of double-hurdle model educational status, <br />farm-income, total land owned, age of the household head and <br />household expenditure are significant factors which affect farmers <br />saving decision while according to the result of the second hurdle <br />farmers level of saving significantly affected by gender, education <br />status, farm income, off-farm income, marital status, family size <br />and distance to financial institution of sample households. Then <br />the study suggests the concerned body should be focused on <br />improving farmers’ education, production, infrastructure and <br />financial service provision.</p> <p> </p> Zenawit Tsehaye Copyright (c) 2024 Zenawit Tsehaye https://creativecommons.org/licenses/by-sa/4.0 2024-12-27 2024-12-27 6 02 193 210 10.31186/jaseb.6.2.193-210 ECONOMIC EFFICIENCY TO USE OF INPUT (SUBSIDIZED FERTILIZER) IN RICE FARMING IN MUSI RAWAS REGENCY (Case Study of Sentra Beras Sub-district) https://ejournal.unib.ac.id/JASEB/article/view/36775 <p>This research aims to find out how the use of inputs affects the <br />results of lowland rice production and analyze the economic <br />efficiency of using subsidized fertilizers. This research was <br />conducted in three sub-districts which are rice centers in Musi <br />Rawas Regency, namely Purwodadi, Tugu Mulyo and Muara <br />Beliti sub-districts. The research sample was 150 farmers spread <br />across the three sub-districts. Data collection used primary and <br />secondary data. Data analysis used multiple linear regression <br />and Marginal Product Value. The research results show that the <br />factors that influence rice production results are labor and urea <br />fertilizer, while seed factors, phonska fertilizer, and pesticides <br />do not affect rice production. The results of calculating the <br />economic efficiency of subsidized fertilizer, namely urea <br />fertilizer, have the value that the efficiency index value <br />NPMx/Px &gt; 1, namely 8.10. This means that the use of <br />subsidized urea fertilizer is not efficient, and Phonska fertilizer <br />has an efficiency index value of NPMx/Px &gt; 1, namely 3.22. This <br />means that the use of subsidized Phonska fertilizer is not yet <br />efficient.</p> Ira Primalasari Vera Octalia Copyright (c) 2024 Ira Primalasari https://creativecommons.org/licenses/by-sa/4.0 2024-12-27 2024-12-27 6 02 211 226 10.31186/jaseb.6.2.211-226 AGRIBUSINESS SYSTEM AND LOCAL WISDOM IN FULFILLING FOOD OF FISHERMEN'S COMMUNITY IN LONTAR VILLAGE, SERANG REGENCY https://ejournal.unib.ac.id/JASEB/article/view/36346 <p>This research aimed to analyse the agribusiness system and local <br />wisdom in the fulfilment of food, and the mechanism for meeting <br />the food needs of fishermen households in Lontar Village, <br />Tirtayasa District, Serang Regency. Direct interviews were <br />conducted with fishermen living in the coastal area of Lontar <br />Village who are members of the Joint Business Group using a list <br />of questions. The data was analysed using the Food Coping <br />Strategy Index to study the mechanism of fishermen's households <br />for meeting their food needs to increase food security. The research <br />results showed that fishermen's households in Lontar Village rely <br />on coastal agriculture and fisheries business diversification as the <br />main strategy for filling food needs. Based on the Food Coping <br />Strategy analysis, fishermen's households implemented <br />mechanisms to face the crisis with defensive behavior to meet food <br />needs from Level I to Level III. This defensive behavior is <br />dominated by efforts in Phase I, such as looking for a side job <br />(61.11%), gardening (33.33%), raising goats (44.44%), reducing <br />the type of food consumed (66.67%), and reducing meal frequency <br />by 50% of households. On the other hand, the behavior of often <br />using their savings to buy food dominated level II by 16.65%, <br />borrowing money from close relatives by 55.56% and buying food <br />needs by paying later as much as 22.22% of households. Stage III <br />was carried out with migration to cities and abroad by 66.67% of <br />households.</p> Tatang Sutisna Siti Widiati Copyright (c) 2024 Tatang Sutisna, Siti Widiati https://creativecommons.org/licenses/by-sa/4.0 2024-12-27 2024-12-27 6 02 227 246 10.31186/jaseb.6.2.227-246 RISK ANALYSIS OF LEMON CITRUS (Citrus limon) FARMING IN CIHAURBEUTI, CIAMIS https://ejournal.unib.ac.id/JASEB/article/view/37548 <p>Lemon is known as a horticultural commodity that has the highest <br />export value in Indonesia in 2021, reaching US$ 1,529 thousand <br />with a production level of 2,513.86 tons. This lemon business <br />opportunity can be a good prospect and has many benefits in <br />various industries. Cihaurbeuti District is one of the lemon <br />producing districts in Ciamis Regency, but there are fluctuations <br />in production and fluctuations in prices. This happens because <br />there are various farming risks such as production, cost, and <br />income risks faced by farmers. The objectives of this study are to <br />(1) identify the sources of risk of lemon farming, (2) analyze the <br />level of risk of lemon farming, and (3) develop strategies that can <br />be done by farmers in dealing with the risk of lemon farming in <br />Cihaurbeuti District. The analysis model uses descriptive analysis <br />and risk analysis (coefficient of variation). The results showed that <br />there are four sources of risk identified in lemon farming, namely<br />weather and climate, pests and diseases, production facilities, and<br />price fluctuations. Based on the results of the analysis, the greatest <br />level of risk faced in lemon farming is at the risk of costs with <br />coefficient variation 3.32 (CV&gt;0.5), it caused by fluctuations in <br />input prices. The strategy carried out by farmers in dealing with <br />production risk is done mechanically and chemically, while the <br />cost risk strategy is to use a contingency budget, but has not done <br />a handling strategy in the face of income risk.</p> Nurul Risti Mutiarasari Hendar Nuryaman Rudhiana Salam Copyright (c) 2024 Nurul Risti Mutiarasari, Hendar Nuryaman, Rudhiana Salam https://creativecommons.org/licenses/by-sa/4.0 2024-12-27 2024-12-27 6 02 247 262 10.31186/jaseb.6.2.247-262 ANALYSIS OF FACTORS INFLUENCING THE EXCHANGE RATE OF FARMERS IN THE MAIN FOOD CROP SUB-SECTORS IN JAMBI PROVINCE https://ejournal.unib.ac.id/JASEB/article/view/38110 <p class="CABSTRACT">This study aimed to analyze the factors that influence the exchange <br />rate of farmers in the primary food crop subsector in Jambi <br />Province. The scope of this study is the influence of rice and corn <br />production in Jambi Province, prices at the rice and corn farmer <br />levels, NPK fertilizer prices, and farm labor wages in Jambi <br />Province. This study uses secondary data from the Central <br />Statistics Agency and the Directorate General of Food Crops. Data <br />collection was carried out using literature and documentation <br />methods. Multiple regression analysis using ordinary least <br />squares (OLS) was used to test how strong the influence of the <br />independent variable (X) was on the dependent variable (Y). Still, <br />data processing was operated with Eviews or SPSS software. <br />Before testing using OLS, classical assumption tests such as <br />multicollinearity tests, normality tests, autocorrelation tests, and <br />heteroscedasticity tests were first carried out. The factors that <br />influence the exchange rate of farmers in the food crop subsector <br />in Jambi Province, namely prices at the rice farmer level, prices at <br />the corn farmer level, rice production, and corn production, have <br />a significant positive effect. The price of NPK fertilizer and farm <br />laborers' wages significantly negatively affect the farmer's <br />exchange rate. The price variables at the rice and corn farmer level <br />and rice and corn production have a significant positive effect on <br />the farmer's exchange rate in the food crop subsector in Jambi <br />Province. Increasing selling prices and production can improve <br />the Farmer's Exchange Rate in Jambi Province.</p> Ulidesi Siadari Gina Fauzia Rozaina Ningsih Vika Indah Rahayu Copyright (c) 2024 Ulidesi Siadari M.Sc. https://creativecommons.org/licenses/by-sa/4.0 2024-12-27 2024-12-27 6 02 263 278 10.31186/jaseb.6.2.263-278 DETERMINANTS OF SPATIAL MARKET INTEGRATION OF GARLIC IN INDONESIA https://ejournal.unib.ac.id/JASEB/article/view/37242 <p class="CABSTRACT">Indonesia's dependence on the international market causes garlic <br />prices to tend to fluctuate. Fluctuations in garlic prices tend to <br />follow the amount of production and available import supply. <br />Because Indonesia is an archipelagic country, garlic prices vary <br />in each province. The availability and demand for garlic in each <br />province are different, as well as fluctuations and disparities in <br />garlic prices between regions, which are driving factors for interregional trade, which indicates the integration of the garlic <br />market in Indonesia. The purpose of this study was to analyze <br />the determinants of spatial garlic market integration in <br />Indonesia. The types of data used are cross-section data on the <br />amount of garlic consumption by province, gross regional <br />domestic product by province, distance between reference and <br />follower provinces, amount of garlic production by province, <br />number of markets by province, length of paved roads by <br />province in 2020 sourced from the Central Statistics Agency and <br />Google Map. The analysis method used is multiple linear <br />regression. The results of the study indicate that the <br />determinants of spatial garlic market integration at the consumer <br />level in Indonesia are the amount of consumption of follower <br />provinces, gross regional domestic product of reference and <br />follower provinces, and the distance between reference and <br />follower provinces. Based on the results of the analysis, the <br />suggestion from this study is that to improve the efficiency of <br />garlic marketing in Indonesia, especially related to market <br />integration, the government needs to pay attention to the <br />determining factors of market integration.</p> Indah Kartika Sandra Indah Adelina Siregar Mia Wananda Varwasih Copyright (c) 2024 Indah Kartika Sandra Indah https://creativecommons.org/licenses/by-sa/4.0 2024-12-27 2024-12-27 6 02 279 296 10.31186/jaseb.6.2.279-296 SOCIAL VULNERABILITY ANALYSIS IN THE IMPLEMENTATION OF COMPLETE SYSTEMATIC LAND REGISTRATION - COMMUNITY PARTICIPATION IN THE AGRARIAN REFORM ACCELERATION PROGRAM IN GUGUK AND BENTENG VILLAGES, MERANGIN REGENCY https://ejournal.unib.ac.id/JASEB/article/view/37527 <p>This study analyzes social vulnerability in implementing<br />Complete Systematic Land Registration (PTSL) and community <br />participation in the Agrarian Reform Acceleration Program <br />(PPRA) in Guguk Village and Benteng Village, Merangin <br />Regency. The main problem of land governance in Indonesia is the <br />unclear boundaries of land areas that lead to tenurial conflicts and <br />weak protection of land rights, especially for indigenous peoples <br />and farmers. Since 2010, the Government of the Republic of <br />Indonesia has implemented the One Map Policy which seeks to <br />provide integrated geospatial data on land use and natural <br />resources for policy-making processes at the national and regional <br />levels. In line with this, the Government of Indonesia also <br />implements the Agrarian Reform Program. The Ministry of <br />Agrarian Affairs and Spatial Planning/National Land Agency in <br />the 2015-2019 RPJM is responsible for issuing 23 million land <br />certificates (4.1 million hectares) outside forest areas (Other Use <br />Areas - APL) through the village-based Complete Systematic Land <br />Registration (PTSL). The PTSL program is very important to <br />strengthen land ownership, but it also carries a high risk of <br />triggering social conflict, especially in the context of social <br />vulnerability that impacts vulnerable groups. This study <br />emphasizes the need to understand the social and environmental <br />risks arising from the program and its impacts on communities, <br />especially related to conflicts over access and land ownership</p> Hamzah Petrus Widiyanto Richard R.P. Napitupulu Yanuar Fitri Copyright (c) 2024 Hamzah, Petrus Widiyanto, Richard R.P. Napitupulu, Yanuar Fitri https://creativecommons.org/licenses/by-sa/4.0 2024-12-28 2024-12-28 6 02 297 320 10.31186/jaseb.6.2.297-320 ANALYSIS OF FACTORS DETERMINING PRODUCTION AND INCOME OF DRYLAND MAIZE FARMERS IN THE BORDER AREA OF KOBALIMA TIMUR DISTRICT MALAKA REGENCY https://ejournal.unib.ac.id/JASEB/article/view/38296 <p>A This research was conducted in Kobalima Timur sub-district, <br />namely in Alas Utara village and Kota Biru village. The objectives <br />of this study were: 1) To identify factors that influence the level of <br />production and income of corn farming businesses of dry land <br />farmers in border areas; 2) To find out the amount of production <br />and income obtained by corn farmers in dry land border areas.<br />The selection of research locations was carried out by simple <br />random sampling, namely selecting 2 villages out of 5 villages that <br />directly border with Timor Leste, namely Alas Utara village and <br />Kota Biru village. The selection of sample farmers was carried out <br />using the simple random sampling method of 20% of the corn <br />farmer population in the 2 selected villages, namely 32 corn <br />farmers in Alas Utara village and 34 corn farmers in Kota Biru <br />village. so that 66 farmers were obtained as respondents.<br />The results of the study showed that: 1) Factors that significantly <br />influenced the level of corn farming production in the border area <br />of Kobalima Timur Sub-district, Malaka Regency were land area, <br />selling price, and labor. Meanwhile, farming experience, number <br />of seeds and education level do not significantly affect corn <br />production; 2) The income of corn farmers in the border area of <br />East Kobalima sub-district is IDR 15,823,252 per hectare</p> Paulus Un Damianus Adar Maria Fransiska Darlen Bayu Mahendra Copyright (c) 2024 Paulus Un, Damianus Adar, Maria Fransiska Darlen, Bayu Mahendra https://creativecommons.org/licenses/by-sa/4.0 2024-12-29 2024-12-29 6 02 10.31186/jaseb.6.2.321-334 CONSUMER SATISFACTION AND LOYALTY OF MODERN COFFEE SHOPS IN THE CITY OF MEDAN https://ejournal.unib.ac.id/JASEB/article/view/36361 <p>This research aims to determine the consumer decision-making <br />process in purchasing coffee at modern coffee shops and the <br />level of consumer satisfaction and loyalty towards modern <br />coffee shops in Medan Petisah District. The sampling technique <br />used in this study is purposive sampling. Data analysis using <br />descriptive analysis, CSI, IPA, and brand loyalty. Research <br />results obtained: 1) In The process of purchasing Miel Coffee <br />products, most consumers consider it important to drink coffee <br />every day, then choose to drink coffee at Miel Coffee because of <br />its attractive place and learn about Miel Coffee from friends <br />with the initial consideration to visit due to the comfort of the <br />place, then decide to buy spontaneously and feel satisfied after <br />consuming coffee at Miel Coffee. 2) The level of consumer <br />satisfaction with Miel Coffee's attributes is 82 percent, which <br />means consumers are delighted with the service provided by <br />Miel Coffee. Based on the Importance Performance Analysis <br />(IPA) results, the attributes that need to be maintained are <br />those in quadrant II. 3) The results of consumer loyalty at Miel <br />Coffee are pretty good. Miel Coffee consumers can be <br />considered quite loyal because most of them have recommended <br />that others buy from Miel Coffee.</p> Naloan Saputra Siregar Sri Ariani Safitri Apip Gunaldi Dalimunthe Copyright (c) 2024 Naloan Saputra Siregar, Sri Ariani Safitri, Apip Gunaldi Dalimunthe https://creativecommons.org/licenses/by-sa/4.0 2024-12-28 2024-12-28 6 02 335 354 10.31186/jaseb.6.2.335-354