https://ejournal.unib.ac.id/JASEB <p><strong>Journal of Agri Socio Economics and Business</strong> was first published by the Department of Agricultural Socio Economics, Faculty of Agriculture, the University of Bengkulu in 2019. Journal of Agricultural Socio Economics and Business has a <strong>p-ISSN number of 2685-7243 </strong>and <strong>e-ISSN number of 2715-839X</strong>. Journal of Agri Socio Economics and Business was published as a media for disseminating research results, reviews, and comments on published articles not only written by lecturers and students in the University of Bengkulu but also by other scientific communities.</p> Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu en-US Journal of Agri Socio Economics and Business 2685-7243 <p>An author who publishes in the <strong>Journal of Agri Socio Economics and Business</strong> agrees to the following terms:</p><p>Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal</p><p>Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. <span id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9240">The license type is </span><strong id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9241"><a href="https://creativecommons.org/licenses/by-sa/4.0/">CC-BY-SA 4.0.</a></strong></p><p><img class="irc_mut iQ9a5BCPU1W8-HwpH6ZlgJaI" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRzxQS1SkHCEcIEWJgl3AGsOaYG6597aDA0dMctQzH4WPNufHKL" alt="Hasil gambar untuk gambar cc by sa" width="93" height="32" /></p><p>Journal Agri Socio-Economics and Business is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> https://ejournal.unib.ac.id/JASEB/article/view/39626 <p>Ornamental plants are now an essential element in beautifying companies, housing, city parks, and certain areas, thereby increasing demand in the future. The success of ornamental plant agribusiness is influenced by marketing strategies, which often follow trends. When a trend occurs, the price of ornamental plants soars, but decreases when a new trend appears. Ornamental plants are also not a basic necessity consumed every day, so it is necessary to develop the most appropriate marketing strategy to achieve the desired business turnover and reach a wider market share. The data analysis used in assessing these objectives is IFAS, EFAS, I-E Matrix, SWOT Analysis, and QSPM analysis. The research results show that the IFE (3.126) and EFE (3.35) values ​​are above 3, indicating a strong flower depot business environment. Karya Taman Flower Depot can exploit its strengths and opportunities to minimize the impact of existing weaknesses and threats. IE matrix mapping is in cell division I, namely the growth and build stage. SWOT analysis produces eight alternative strategies. The priority strategy based on QSPM is to expand the market by utilizing technological developments, improve management functions by increasing the number of employees, become the leading supplier of greening needs in housing complexes, offices, and other agencies, and carry out more intensive promotions.</p> Anggita Dwi Oktaviani Gita Mulyasari Irnad Copyright (c) 2025 Gita Mulyasari https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 7 01 10.31186/jaseb.07.1.1-28 https://ejournal.unib.ac.id/JASEB/article/view/42126 <p>The effectiveness of farmer group institutions (Gapoktan) plays a critical role in enhancing the resilience and sustainability of rice farming systems. This study aims to examine the key factors influencing farmers’ adoption of sustainable farming practices, evaluate the institutional effectiveness of farmer groups (Gapoktan), and examine the relationship between institutional effectiveness and the implementation of sustainable agricultural practices among rice farmers. The research was conducted from March to May 2025 using a purposive sampling method involving 30 rice farmers as respondents. Data were collected through surveys using structured questionnaires and analyzed using descriptive, correlation (Spearman Rank), and binary logit methods. The results show that enthusiasm and responsibility of the farmer group leader in the process of implementing sustainable agriculture have a statistically significant effect. Findings reveal that Gapoktan in Ulak Petangisan plays a significant role not only in facilitating the distribution of production inputs but also in fostering communication, collaboration, and knowledge-sharing among farmers. However, institutional performance remains suboptimal, with most indicators categorized as moderately effective, and some aspects such as marketing support and price stabilization classified as less effective. There is a significant relationship between the institutional effectiveness of farmer groups (Gapoktan) and the adoption of sustainable agricultural practices. The study highlights the need for strengthening institutional capacity in strategic areas to enhance the transition toward sustainable agriculture.</p> M Huanza Yulia Sari Trisna Wahyu Swasdiningrum Putri Dian Amalina Copyright (c) 2025 M Huanza, Yulia Sari, Trisna Wahyu Swasdiningrum Putri, Dian Amalina https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 7 01 10.31186/jaseb.07.1.29-44 https://ejournal.unib.ac.id/JASEB/article/view/40632 <p class="CABSTRACT">This research aims to optimize the management of oil palm plantations in the context of community empowerment that contributes to the achievement of Sustainable Development Goals (SDGs). The scope of the research includes analyzing the social, economic, and environmental impacts of oil palm plantations on the welfare of communities around the plantations. We obtained the secondary data for this study from various reliable sources and used SPSS and EViews software for analysis. There was a study that used regression analysis to find the connection between economic indicators, like income and job opportunities, and environmental and social variables important to the SDGs. The results show that sustainable management of oil palm plantations can improve the welfare of local communities, particularly through increased income and reduced economic disparities. In addition, this study also reveals the importance of implementing environmentally friendly practices in maintaining the sustainability of plantations. The conclusion of this study is that optimizing the management of oil palm plantations can be an effective tool in community empowerment and achieving SDG targets, provided that there is a balance between economic, social, and environmental aspects. Implementation of policies that support sustainable plantation practices and community empowerment is necessary to achieve maximum results</p> Rahmah Karina Dwi Arianti Sri Utami Lestari Ulidesi Siadari Mirawati Yanita Copyright (c) 2025 Rahmah Karina, Dwi Arianti, Sri Utami Lestari, Ulidesi Siadari, Mirawati Yanita https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 7 01 10.31186/jaseb.07.1.45-56 https://ejournal.unib.ac.id/JASEB/article/view/39827 <p>Curly red chili is one of the contributors to inflation because the price of curly red chili fluctuates and is influenced by the season. Fluctuations in chili prices will result in economic instability and increased inflation which will lead to a decrease in people's ability to meet their daily needs, thereby increasing poverty. This research was conducted in Bengkulu City because red chili production continues to decline due to the conversion of agricultural land into housing. The data used is time series data on the price of curly red chili at the retailer level per day in March 2021 – May 2025 which was converted into monthly data by averaging. This data was obtained from the National Food Agency. Judging from the pattern of chili price developments in August - November 2025, there was an increase in prices, while in August - November 2024 there was a decrease. At the end of 2024, prices are expected to fall due to good weather conditions so that the harvest of curly red chili can be maximized. Meanwhile, at the end of 2025, prices will increase due to weather conditions that will enter the rainy season. From March 2021 to July 2024, the highest price of curly red chili was IDR 84,000/Kg, namely in July 2022, while the lowest price was IDR 22,000/Kg in June 2021. The price of curly red chili in June 2025 - December 2025 was remained drop at price of IDR 28,000/Kg, it could fluctuate due to various factors impacting chili cultivation.</p> Refi Septarena Nyayu Neti Arianti Bambang Sumantri Copyright (c) 2025 Refi Septarena, Nyayu Neti Arianti, Bambang Sumantri https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 7 01 10.31186/jaseb.07.1.57-72