Analysis of the Promotion Mix Implementation of SMKN 7 Bengkulu City

Abstract

Abstract: This research aims to explore the implementation of the promotional mix at SMKN 7 in Bengkulu City. The research is of a qualitative and exploratory descriptive nature. Convenience sampling was employed for sample selection. The findings reveal that the implementation of the promotional mix at SMKN 7 in Bengkulu City is highly effective. The school utilizes all components of the promotional mix, including advertising through print media and social media. Sales promotion is carried out by providing various high-quality facilities and infrastructure. Furthermore, the school offers a variety of extracurricular activities to nurture students' interests and talents. SMKN 7 also offers distinguished class programs and fieldwork internships (PKL) in collaboration with industries. Personal selling is done through door-to-door activities targeting nearby equivalent level secondary schools in Bengkulu City, where the school's promotion team and SMKN 7 students directly engage with the students of these secondary schools. Public relations are established through partnerships with various industries, active involvement in community activities such as distributing basic necessities and sacrificial meat, and participating in communal activities.