The Manager Review

Impact Of Consumer Ethnocentrism, Perceived Quality, And Brand Awareness On Purchase Intention: The Mediating Role Of Brand Image In The Case Of Hoka-Hoka Bento, Bengkulu

FAJRIANSAH RAMADHAN ramadhan — 2025-08-31

This study analyzes the influence of consumer ethnocentrism, perceived quality, and brand awareness on consumers’ purchase intention toward Hoka-Hoka Bento in Bengkulu City, with brand image as a mediating variable. Using a quantitative explanatory method, data were collected from 150 respondents through purposive sampling and analyzed with PLS-SEM. The results show that perceived quality and brand awareness significantly influence brand image, while consumer ethnocentrism and perceived quality directly affect purchase intention. Brand image mediates the effect of perceived quality on purchase intention but not consumer ethnocentrism or brand awareness. The findings suggest that improving product quality and strengthening brand image are key strategies to enhance consumer purchase intention. The novelty of this study lies in examining consumer behavior toward a Japanese-inspired fast-food brand in a second-tier city, while its originality lies in testing the mediating role of brand image within an emerging market context where cultural perceptions strongly shape purchasing decisions.

Enterprise Risk Management And Environmental Disclosure: Effects On Firm Value With Good Corporate Governance As A Moderator

Kristiyanto Kristiyanto — 2025-08-31

This study aims to examine the influence of Enterprise Risk Management (ERM) and Environmental Disclosure on firm value, and the moderating effect of Good Corporate Governance (GCG). The research adopts a quantitative approach using panel data regression. The sample consists of 20 mining companies listed on the Indonesia Stock Exchange (IDX) during 2019–2024. Variables were measured using COSO for ERM, GRI 300 for Environmental Disclosure, and independent board proportion for GCG. Environmental Disclosure has a significant positive effect on firm value, whereas ERM does not show a significant effect. GCG significantly moderates the effect of ERM on firm value, but not the effect of Environmental Disclosure This study integrates ERM, environmental disclosure, and corporate governance in the mining sector context with a moderating variable approach. It contributes empirically by exploring the role of GCG in enhancing the value impact of ERM and environmental transparency. Firms should enhance environmental transparency and apply structured risk management supported by effective governance to improve firm value.

Analysis Of Export Competitiveness Indonesian Patchouli Produce In The International Market : RCA And ISP Approaches

Wan Adiwijaya Adiwijaya — 2025-08-31

Global demand for patchouli oil reaches around 1,500 tonnes annually, with Indonesia supplying around 70 per cent of total demand. The area under patchouli cultivation in Indonesia has declined by an average of 1.52 per cent per year, and patchouli production in 2024 is estimated to reach only 2,220 tonnes, a sharp decline of 14.17% compared to the 2023 figure. However, the price of patchouli at the farmer level in the domestic market is quite encouraging. Therefore, with the increase in patchouli prices, farmers are expected to be able to increase production and exports of patchouli products in the international market. Indonesia's patchouli export destinations are spread across the continents of Asia, Europe, and Africa. The researcher aims to analyse coffee exports (HS 0901) to the largest export destinations, namely Egypt, Malaysia, Italy, and Japan, although in this case, coffee export volumes have decreased. This study is a secondary data analysis using time series data from 2014 to 2023. The export data analysed pertains to clove exports with HS code 3301 to Vietnam, Thailand, the Philippines, Singapore, and France, using Revealed Comparative Advantage Analysis and the Trade Specialisation Index. Based on the results of the Revealed Comparative Advantage (RCA) and Trade Specialisation Index (ISP) analyses, it can be concluded that Indonesian patchouli products have a very strong competitive position in the international market. The RCA values for several major export destinations, particularly Singapore, the Philippines, and Vietnam, indicate consistent comparative advantages.

The Effect of Digital Marketing Strategies on Product Purchase Interest at PLKT BNKP Gunungsitoli

Yukarni Telaumbanua — 2025-08-31

This study aims to determine the influence of digital marketing strategies on consumer buying interest in PLKT BNKP Gunungsitoli. The background of this research lies in the increasing role of digital technology in business, particularly in marketing products through digital platforms such as social media. PLKT BNKP, as one of the church-owned business units in Gunungsitoli, has utilized social media—especially Facebook—for marketing activities. However, there are challenges in the effective implementation of digital strategies, which may affect consumer buying interest. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 60 respondents who are consumers of PLKT BNKP Gunungsitoli. Data analysis was conducted using simple linear regression and hypothesis testing with SPSS software. The results 17,3% indicate that digital marketing strategies significantly influence consumer buying interest. This is supported by the t-test results and the coefficient of determination, which show that a significant portion of the buying interest variable can be explained by the implemented digital marketing strategies. Therefore, PLKT BNKP Gunungsitoli is advised to continue developing and optimizing its digital marketing strategies to enhance consumer interest in its products.

Analysis Of The Influence Word Of Mouth On Interest In Purchasing Honda Motorcycles: A Case Study At Pt. Kencana Mulia Abadi Gunungsitoli

Murni Laoli — 2025-08-31

One of the forms of dissemination of the most influential form in marketing is word of mouth (WOM) which is a communication from mouth to mouth. Word of mouth is a process where consumers share their experiences about a product or service with others. This study aims to include the influence of word of mouth on the purchase intention of Honda motorcycles at PT Kencana Muha Abadi Gugutola. Effective word of mouth increases consumer attraction and influences their purchase intention. The quantitative method with data analysis techniques using SPSS is to determine how much influence the sample has in purchasing 100 respondents, namely consumers and regular customers of PT. Kencana Muha Abadi Gugutola. The results of the study indicate that there is an influence of word of mouth on the purchase intention of Honda motorcycles at PT. Kencana Mulia Abadi Gunungsitoli, namely where the test of variables X and Y is declared valid, therefore the results for variable X found a Pearson Correlation value (r count) greater than Table (0.195). And declared valid and for variable Y found a Pearson Correlation value (rhining) greater than Table (0.195) and declared valid. In addition, influence of word of mouth on purchasing interest is 41,2% percent.Consumer interest in PT Kencana Mulia Abadi Gunungsitoli obtained an average of 10 respondents' answers of good criteria. Thus word of mouth has a significant influence on consumer buying interest. This means that word of mouth has an effect on buying interest so that it can increase profits for the company. These findings suggest that effective word of mouth is the key to increasing overall buying interest.