Main Article Content

Abstract

The Indonesian sugar industry is one of the plantation industries which is considered a commercial and strategic commodity. However, the national sugar industry has decreased in meeting national sugar needs. This decrease was due to internal problems and external problems in the sugar industry. Sugar Cane Manufacture, PT Madubaru is the only sugarcane-based private company in Yogyakarta. The study aims to identify internal and external factors that influence the development of PT Madubaru and analyze alternative strategies for the development of Sugarcane Manufacture Madukismo Yogyakarta. Sampling technique used is a purposive sampling method with 38 respondents consisting of eight experts and 30 internal company employees. The analytical method used is the Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), and SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results show that the strategic position of Sugar Cane Manufacture, PT Madubaru development is in quadrant II (two). The strategic position shows that the strategy is directed at efforts to improve the weaknesses (Weaknesses) of PT Madubaru in order to be able to seize opportunities (Opportunities) that exist. The alternative strategy that can be applied in the development of PT Madubaru are increasing cash inflows by opening creditors and outside investors, Raw processing Sugar to reduce the Cost of Production, continuing to work with Bina Sarana Tani to find new varieties to increase sugarcane productivity, expand markets with market penetration, Raw process sugar to optimize plant capacity, process Raw sugar to optimize sugar production and diversify products to increase funds.

Keywords

business development sugarcane SWOT analysis

Article Details

How to Cite
Khairani, L., Waluyati, L. R., Suryantini, A., & Sawadogo, D. (2023). THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 22(01), 109–128. https://doi.org/10.31186/jagrisep.22.01.109-128

References

  1. Adnan, M. (2022). Were Employee Welfare And Work Commitment Impacted By The High Performance Work System?. Hunan Daxue Xuebao/Journal Of Hunan University Natural Sciences, 49(9), 179–189. doi: 10.55463/issn.1674-2974.49.9.21
  2. Agency, C. S. (2018). Distribusi Persentase Produk Domestik Bruto Triwulan Atas Dasar Harga Berlaku Menurut Lapangan Usaha 2014-2018. Retrieved from https://www.bps.go.id/linktabelstatis/view/id/828
  3. Andriani, M., Harianto, H., & Winandi, R. (2020). Tarif Atau Kuota, Kebijakan Perdagangan Manakah Yang Efektif Mengurangi Impor Raw Sugar Di Indonesia?. JEPA : Jurnal Ekonomi Pertanian Dan Agribisnis, 4(4), 941–949. doi: 10.21776/ub.jepa.2020.004.04.21
  4. Antai, I. (2021). Competitor Identification For Sustainable Survival Strategies: Illustration With Supply Chain Versus Supply Chain Competition. Sustainability (Switzerland), 13(14). doi: 10.3390/su13147861
  5. Aparecido, L. E. D. O. (2021). Climate Efficiency For Sugarcane Production In Brazil And Its Application In Agricultural Zoning. Sugar Tech, 23(4), 776–793. doi: 10.1007/s12355-020-00949-1
  6. Ardhiani, T. (2017). Analisis Formulasi Rencana Strategis Lima Tahunan PT Kebon Agung Periode Tahun 2017-2021. (Tesis, Universitas Gadjah Mada, Daerah Istimewa Yogyakarta, Indonesia). Retrieved from http://etd.repository.ugm.ac.id/penelitian/detail/130914
  7. Asharini, N. A., Suhatmini, H., & Irham (2018). Pengaruh Kualitas Kehidupan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan PT Madubaru PG-PS Madukismo. Agro Ekonomi, 29(1), 146-159. doi: 10.22146/ae.31491
  8. Azhari, S. R., Kartikowati, S., & Indrawati, H. (2016). Strategi Pengembangan Usaha Gula Aren Di Desa Rambah Tengah Barat Kecamatan Rambah Kabupaten Rokan Hulu. Jurnal Online Mahasiswa Fakultas Keguruan Dan Ilmu Pendidikan Universitas Riau, 3(2), 1–14. Retrived from: https://jom.unri.ac.id/index.php/JOMFKIP/article/view/10889/10544
  9. Cardozo, N. P. (2018). Sustainable Intensification Of Sugarcane Production Under Irrigation Systems, Considering Climate Interactions And Agricultural Efficiency. Journal Of Cleaner Production, 204, 861–871. doi: 10.1016/j.jclepro.2018.09.004
  10. Chandra, K., & Santoso, T. (2021). Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Toko Mega Mart. AGORA, 9(2). Retrived from: https://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/11717
  11. Dang, T. D. (2022). How Do Corporate Bond Investors Measure Performance? Evidence From Mutual Fund Flows. Journal Of Banking And Finance, 142. doi: 10.1016/j.jbankfin.2022.106553
  12. Dewa, C. B., & Safitri, L. A. (2020). Analisa Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Ovo Pada Masa Physical Distancing. ASSET: Jurnal Manajemen Dan Bisnis, 3(1), 24–32. doi: 10.24269/asset.v3i1.2652
  13. Fahdli, I. (2014). Perancangan Peta Strategi Yang Mendukung Penerapan Balanced Scorecard (Studi Kasus Pada PT Madubaru). Universitas Gadjah Mada
  14. Fauzi, F. (2021). Effect Of Service Quality And Product Knowledge On Customer Loyalty Through Customer Satisfaction At Bank BTPN Makassar Branch. In Proceedings Of The International Conference On Industrial Engineering And Operations Management (Pp. 7294–7301). Retrieved from https://api.elsevier.com/content/abstract/scopus_id/85114236463
  15. Hartatie, D., Taufika, R., & Achmad, P. B. (2021). Pengaruh Curah Hujan Dan Pemupukan Terhadap Produksi Tebu (Saccharum Officinarum L.) Di Pabrik Gula Asembagus Kabupaten Situbondo. Jurnal Ilmiah Inovasi, 21(1), 1411–5549. doi: 10.25047/jii.v21i2.2592
  16. Ibrahim, E. B. (2020). The Impact Of Internal, External, And Competitor Factors On Marketing Strategy Performance. Journal Of Strategic Marketing, 28(7), 639–658. doi: 10.1080/0965254x.2019.1609571
  17. Irawan, K. I. (2015). Rasa Tebu Kini Tak Lagi Manis. Kompas. Retrieved from https://www.pressreader.com/indonesia/kompas/20170515/281509341110747
  18. Kementerian Badan Usaha Milik Negara Republik Indonesia. (2018). Roadmap Pengembangan Pabrik Gula Tahun 2018-2022. Kajian Komprehensif Sistem Pergulaan Menuju Ketahanan Dan Kemandirian Industri Gula Nasional. Retrieved from http://agro.kemenperin.go.id/files/performance-document/ROAD_MAP_GULA.pdf
  19. Kenyon, G. N., & Sen, K. C. (2015). The Perception Of Quality (Pp. 5–13). Springer-Verlag. doi: 10.1007/978-1-4471-6627-6
  20. Li, Y. R., & Yang, L. T. (2015). Sugarcane Agriculture And Sugar Industry In China. Sugar Tech, 17(1), 1–8. doi: 10.1007/s12355-014-0342-1
  21. Li, Z. (2021). Benefits Or Costs? The Effects Of Diversification With Cross-Industry Knowledge On Corporate Value Under Crisis Situation. Journal Of Knowledge Management, 25(1), 175–226. doi: 10.1108/JKM-11-2019-0659
  22. Lukito, R. K., & Mustamu, R. (2013). Analisis Strategi Bersaing Pada Distributor Gula Di Indonesia. AGORA, 1(1), 1–11. Retrived from: https://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/224/0
  23. Malik, A. W., & Minar F. E. W. (2018). Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen. SEPA: Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 14(2), 105–113. doi: 10.20961/Sepa.V14i2.24996
  24. Miller, S. M. (2022). Institutional Investors And Corporate Environmental And Financial Performance. European Financial Management. doi: 10.1111/Eufm.12392
  25. Nguyen, A. P. (2021). Diversification Of Business And Technical Efficiency Of Companies In Vietnam. Journal Of Eastern European And Central Asian Research, 8(4), 481–494. doi: 10.15549/Jeecar.V8i4.772
  26. Pudyastuti, N. N., Masyhuri, M., & Suryantini, A. (2019). Pengembangan Agroindustri Gula Kelapa Di Kabupaten Cilacap: Kajian Strategi Marketing Hasil Pertanian. Jurnal Kawistara, 9(2), 139. doi: 10.22146/kawistara.39539
  27. Purwono. (2018). Pola Bagi Hasil Untuk Tebu Rakyat Dan Cara Perhitungan Rendemen Yang Akuntable Dan Sederhana. Kajian Komprehensif Sistem Pergulaan Menuju Ketahanan Dan Kemandirian Industri Gula Nasional
  28. Rahayu, W., Barokah, U., & Fajarningsih, R. U. (2020). Strategi Pengembangan Usahatani Jagung Pada Lahan Kering Di Kabupaten Wonosobo. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 19(1), 207–218. doi: 10.31186/Jagrisep.19.1.207-218
  29. Rangkuti, F. (2017). Analisis SWOT Teknik Membadah Kasus Bisnis-Reorientasi Konsep Perencanaan Strategis Untuk Menghadapi Abad 21. Jakarta: Penerbit PT Gramedia Pustaka Utama
  30. Rochimah, N. R., Soemarno, & Muhaimin, A. W. (2015). Pengaruh Perubahan Iklim Terhadap Produksi Dan Rendemen Tebu Di Kabupaten Malang (The Influence Of Climate Change On Sugar Cane Production And Yields In Malang). Jurnal Pembangunan Dan Alam Lestari, 6(2), 171–180. Retrived from: https://jpal.ub.ac.id/index.php/jpal/article/view/203
  31. Sastra, A., & Baihaqi, I. (2021). The Effect Of Relational Benefits, Service Quality, And Product Quality On Customer Satisfaction And Loyalty. In Proceedings Of The International Conference On Industrial Engineering And Operations Management (Pp. 2162–2172). Retrieved from https://api.elsevier.com/content/abstract/scopus_id/85121110577
  32. Shen, C. (2022). The Relationship Between Corporate Sustainable Development Performance, Investor Sentiment, And Managerial Overconfidence. Sustainability (Switzerland), 14(17). doi: 10.3390/Su141710606
  33. Sheu, P. L. (2022). Relationship Of Service Quality Dimensions, Customer Satisfaction And Loyalty In E-Commerce: A Case Study Of The Shopee App. Applied Economics, 54(40), 4597–4607. doi: 10.1080/00036846.2021.1980198
  34. Singh, A. (2022). The Mediating Role Of Employee Commitment Between Quality Of Work-Life And Job Performance Of The Faculty. Industrial And Commercial Training, 54(2), 250–266. doi: 10.1108/ICT-08-2020-0098
  35. Sugiyanto, C. (2007). Permintaan Gula Di Indonesia. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi Dan Pembangunan, 8(2), 113–127. doi: 10.23917/Jep.V8i2.1036
  36. Tayibnapis, A. Z., Wuryaningsih, L. E., & Sitisundari, M. (2016). Efforts To Achieve Beyond Sugar In Indonesia. IJMBS, 6(4). Retrieved from http://www.ijmbs.com/vol6/4/2-ahmad-zafrullah-tayibnapis.pdf
  37. Thompson, A., Margaret, P., & John, G. A. J. S. I. (2016). Crafting And Executing Strategy: The Quest For Competitive Advanatge Concepts And Cases (Twentieth). Mcgraw-Hill Education
  38. Tjahjaningsih, E. (2020). The Effect Of Service Quality And Product Diversity On Customer Loyalty: The Role Of And Customer Satisfaction Word Of Mouth. Journal Of Asian Finance, Economics And Business, 7(12), 481–490. doi: 10.13106/JAFEB.2020.VOL7.NO12.481
  39. United States Of Agriculture. (2017). Sugar: World Market And Trade. Retrieved from https://www.fas.usda.gov/data/sugar-world-markets-and-trade
  40. Wang, X. A. (2019). Product Diversification Strategy, Business Group Affiliation, And IPO Underpricing: A Study Of Chinese Firms. Strategic Entrepreneurship Journal, 13(2), 179–198. doi: 10.1002/sej.1297