Article Sidebar

Submitted
October 21, 2023
Accepted
February 5, 2024
Published
March 25, 2024
Download
PDF
Statistic
Read Counter : 299 Download : 341

Downloads

Download data is not yet available.

Main Article Content

Abstract

The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tuan District. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, in December 2022. With a sample of 23 respondents, 8 owned hydroponic businesses, three collectors, five wholesalers, and seven consumers. The data used are primary data from interviews with questionnaires to find the 1st objective by the R/C ratio business feasibility analysis; the share margin analyzed for the 3rd objective. Based on the research, the results obtained: 1) the average income of hydroponic spinach vegetable farmers is IDR. 13,393,328 per planting period with an average land area of 294.50; 2) Farming is feasible with R/C Ratio >1, which is 3.08, Volume BEP Value = 347,98 kg, BEP price value = IDR 8,237, Payback Period (PP) value = 0,33; 3) the three marketing channels are considered efficient, where the efficiency value is < 50%. Channel I is worth 1,47%, Channel II is 1,51%, and Channel III is 1,1%.

Keywords

farm viability income marketing efficiency

Article Details

License

Copyright (c) 2024 Gustami Harahap, Siswa Panjang Hernosa, Mitra Musika Lubis, Ella Permatasari

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree with the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a  Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
  4. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
Gustami Harahap, Siswa Panjang Hernosa, Mitra Musika Lubis, & Ella Permatasari. (2024). BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 23(01), 145–162. https://doi.org/10.31186/jagrisep.23.01.145-162
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abuova, A. B., et al. (2020). Sustainable Development Of Crop Production With Elements Of Precision Agriculture In Northern Kazakhstan. Entrepreneurship And Sustainability Issues, 7(4), 3200–3214. doi: 10.9770/jesi.2020.7.4(41)
  2. Alkahtani, M., et al. (2020). An Agricultural Products Supply Chain Management To Optimize Resources And Carbon Emission Considering Variable Production Rate: Case Of Nonperishable Corps. Processes, 8(11), 1-26. doi: 10.3390/pr8111505
  3. Arcas-Pilz, V., et al. (2022). Extended Use And Optimization Of Struvite In Hydroponic Cultivation Systems. Resources. Conservation And Recycling, 179, 1-13. doi: 10.1016/j.resconrec.2021.106130
  4. Bosch, J. M., et al. (2012). A Comparative Study Of Difficulties In Accounting Preparation And Judgement In Agriculture Using Fair Value And Historical Cost For Biological Assets Valuation. Revista De Contabilidad, 15(1), 109-142. doi: 10.1016/S1138-4891(12)70040-7
  5. Chen, J., & Cheng, T. (2022). Review Of Research On Teacher Emotion During 1985–2019: A Descriptive Quantitative Analysis Of Knowledge Production Trends. European Journal Of Psychology Of Education, 37(3), 417-438. doi: 10.1007/s10212-021-00537-1
  6. Darian, J. C., & Tucci, L. (2013). Developing Marketing Strategies To Increase Vegetable Consumption. Journal of Consumer Marketing, 30(5), 427–435. doi: 10.1108/JCM-02-2013-0468
  7. Dewi, D. M., & Danaryanti, A. (2022). Financial Analysis Of Green Detergent As A Water-Friendly Solution In Indonesia. Journal Research of Social Science, Economics, and Management, 2(03), 382-390 doi: 10.59141/jrssem.v2i03.290
  8. Cortés, J. (2023). Break-Even Point. Mercados Y Negocios, 24(48), 95–106. doi: 10.32870/myn.vi48.7690
  9. Hardiansyah, H., & Harsanti, D. (2021). Business Feasibility Study On Hydroponic Vegetable Business In Ciawi Bogor Area (Bogor Veggies Case Study). Majalah Ilmiah Bijak, 18(1), 83–99. doi: 10.31334/bijak.v18i1.1344
  10. Herawati, H., & Kamsiati, E. (2021). Characteristics Of Various Flour And Gluten Free Noodles From Indonesian Local Food. IOP Conference Series: Earth and Environmental Science, 803(1), 1-7. doi: 10.1088/1755-1315/803/1/012036
  11. Hernosa, S. P. et al. (2021). Conjoint Analysis Of Consumer Preferences For Pineapple Fruit In Labuhan Batu District, North Sumatra. IOP Conference Series: Earth And Environmental Science, 892(1), 1-7 doi: 10.1088/1755-1315/892/1/012012
  12. Hernosa, S. P., et al. (2022a). Morphological Characterization And Its Relationship With Preference For Pineapple In Labuhan Batu Regency. Indonesia. Asian Journal Of Plant Sciences, 21(3), 379–388. doi: 10.3923/ajps.2022.379.388
  13. Hernosa, S. P. et al. (2022b). Study On Good Agriculture Practice (GAP) For Pineapple Cultivation In Labuhan Batu Regency, North Sumatra Province, Indonesia. Asian Journal Of Plant Sciences, 21(4), 690–699. doi: 10.3923/ajps.2022.690.699
  14. Hunter, M. C., et al. (2019). Cover Crop Mixture Effects On Maize, Soybean, And Wheat Yield In Rotation. Agricultural & Environmental Letters, 4(1), 1-5. doi: 10.2134/ael2018.10.0051
  15. Istiyanti, E., Badriyah, S. U., & Rachman, R. R. (2021). Production And Marketing Of Semi Organic Rice In Bantul Regency Special Region Of Yogyakarta. E3S Web Of Conferences, 316, 1-12. doi: 10.1051/e3sconf/202131602038
  16. Jubandi, H., Susanto, H., & Dianto, A. K. (2022). Analysis Of Hydroponic Vegetable Business In Sonokwijenan Sukomanungga Sub-Disrict Surabaya. Agriwitas (Agribisnis Wijaya Putra Surabaya), 1(2), 49–64. doi: 10.38156/agriwitas.v1i02.14
  17. Kour, D., et al. (2022). Drought Adaptive Microbes As Bioinoculants For The Horticultural Crops. Heliyon, 8(5), 93-94. doi: 10.1016/j.heliyon.2022.e09493
  18. Mahlia, T. M. I., Razak, H. A., & Nursahida, M. A. (2011). Life Cycle Cost Analysis And Payback Period Of Lighting Retrofit At The University Of Malaya. Renewable And Sustainable Energy Reviews, 15(2), 1125–1132. doi: 10.1016/j.rser.2010.10.014
  19. Nursahib, F. (2021). Financial Feasibility Study Of Hydroponic Vegetables Business (A Case Study On Serua Farm, Kota Depok). Psychology and Education Journal, 58(1), 105–112. doi: 10.17762/pae.v58i1.748
  20. Prasetiyo, S., Cahyono, E., & Safitri, R. (2021). An Analysis Of Millennial Farmers’ Communication Networks On Hydroponic Vegetable Marketing Topics Via Whatsapp Application (Hydroponic Farmers In Situbondo). HABITAT, 32(2), 101–112. doi: 10.21776/ub.habitat.2021.032.2.12
  21. Prayoga, I., & Putra, R. A. (2020). Hydroponic Technology In Agriculture Industry. IOP Conference Series: Materials Science And Engineering, 879(1), 1-5. doi: 10.1088/1757-899X/879/1/012130
  22. Saadah, et al. (2021). Measuring Margin And Efficiency Of The Rice Marketing Channel. IOP Conference Series: Earth And Environmental Science, 681(1), 1-7. doi: 10.1088/1755-1315/681/1/012107
  23. Saldinger, S., et al. (2023). Hydroponic Agriculture And Microbial Safety Of Vegetables: Promises, Challenges, And Solutions. Horticulturae, 9(1), 1-21. doi: 10.3390/horticulturae9010051
  24. Singh, T. A., & Chandra, J. (2018). IOT Based Green House Monitoring System. Journal Of Computer Science, 14(5), 639–644. doi: 10.3844/jcssp.2018.639.644
  25. Sisodia, G. S., Alshamsi, R., & Sergi, B. S. (2021). Business Valuation Strategy For New Hydroponic Farm Development – A Proposal Towards Sustainable Agriculture Development In United Arab Emirates. British Food Journal, 123(4), 1560–1577. doi: 10.1108/BFJ-06-2020-0557
  26. Stougiannidou, D., & Zafeiriou, E. (2022). Wildfire Economic Impact Assessment: An Empirical Model-Based Investigation For Greek Agriculture. Modeling Earth Systems And Environment, 8(3), 3357–3371. doi: 10.1007/s40808-021-01306-1
  27. Suroso, A. I., Rifai, B., & Hasanah, N. (2021). Traceability System in Hydroponic Vegetables Supply Chain Using Blockchain Technology. International Journal of Information and Management Sciences, 32(4), 347–361. doi: 10.6186/IJIMS.202112_32(4).0005
  28. Trisnanto, T., & Muttaqin, Z. (2021). Production Costs And Business Benefits Hydroponics Spinach. International Conference On Agriculture And Applied Science. 113-117. doi: 10.25181/icoaas.v1i1.2063
  29. Van Gerrewey, T., Boon, N., & Geelen, D. (2022). Vertical Farming: The Only Way Is Up?. Agronomy, 12(1), 1-15. doi: 10.3390/agronomy12010002
  30. Wiyono, S. N., Permadi, N. F., Djuwendah, E., Trimo, L., Rochdiani, D., & Wulandari, E. (2021). Pakchoy Farming Income Based On Passive And Active Hydroponic Methods. Anjoro: International Journal Of Agriculture And Business, 2(1), 1–8. doi: 10.31605/anjoro.v2i1.968