Article Sidebar

Submitted
December 10, 2023
Accepted
March 21, 2024
Published
September 4, 2024
Download
PDF
Statistic
Read Counter : 411 Download : 373

Downloads

Download data is not yet available.

Main Article Content

Abstract

The emerging scenario of robust Agricultural Extension and Advisory Services (AEAS) in Africa presupposes the need for Reality Television Shows (RTS) to support AEAS demand and delivery Systems. A variant of the entertainment-education (EE) genre, RTS provides an ample platform for effective AEAS. Given this, this study investigated crop farmers’ information needs in RTS utilization in Oyo State, Nigeria. A four-stage sampling procedure was used to select 140 crop farmers who own a television set randomly, while data was collected with the use of a structured questionnaire on respondents’ characteristics, perceived benefits and constraints to utilization of RTS and information needs on farmers’ crop enterprises from RTS. Data were analyzed using frequencies, percentages, means and PPMC at P= 0.05. Findings show that respondents were predominantly male (68.6%), married (65.7%) with tertiary education (40.0%), while mean age, farming experience and annual income were 46.10±13.395years 11.36±8.83years and N464464.29±95,805.94, respectively. The likelihood of RTS to facilitate the adoption of improved technologies (4.41±3.11) and the provision of information on key factors like marketing channels and production cost (2.73±3.11) were some of the perceived benefits by respondents. However, they had reservations about the language barrier (2.3643±4.9081) as a constraint to the maximal exploitation of the potentials of RTS. Respondents’ information need was high for irrigation system (2.61±2.54), harvesting activities (1.96±0.81), and marketing outlets (3.00±2.05), across production, harvesting and marketing information needs.  It is recommended that proposed RTS should use local language for RTS dissemination, while addressing the most pressing information needs of the crop farmers.

Keywords

crop farmers information needs reality television shows

Article Details

License

Copyright (c) 2024 Rasak Olajide, Alabi Opeyemi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree with the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a  Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
  4. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
Olajide, R., & Opeyemi, A. (2024). Crop Farmers’ Enterprise Information Needs In Reality Television Show Utilization In Oyo State, Nigeria. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 23(02), 313–326. https://doi.org/10.31186/jagrisep.23.02.313-326
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Akinwale, J. A., Ladele A. A., & Olajide, B.R. (2016). Yield Differentials Among Participating And Non-Participating Rice Farmers In Public/Private Partnership In Benue And Ogun States, Nigeria. Agrosearch, 16(1), 23-37. doi: 10.4314/agrosh.v16i1.3
  2. Attah, A. J., Waya D. T., & Otene, V. A. (2020). Application Of ICTs In Agricultural Extension Delivery Services In Benue State, Nigeria. World Journal Of Advanced Research And Reviews, 6(1), 100–104. doi: 10.22194/JGIAS/11.1111
  3. Badiru, I. O., Ladigbolu, T. A., & Bodaga T. (2016). Listenership Of Farmers' Digest Radio Program On Joy FM (96.5), Otukpo, Benue State, Nigeria Journal Of Agriculture And Food Information, 18(1), 44-52. doi: 10.1080/10496505.2016.1251322
  4. Badiru, I. O., & Akande, T. I. (2018). Assessing The Success Of “Cocoa Na Chocolate” Musical Intervention In Mobilizing The Youth For Agriculture In Oyo State, Southwestern Nigeria. Journal Of Agricultural And Food Information, 19(1), 55-65. doi: 10.1080/10496505.2017.1319769
  5. Badiru, I. O. (2019). Nollywood’s Coverage And Framing Of Agriculture In The Transformation Agenda Period (2013-2014) In Nigeria, Journal Of Agricultural And Food Information, 20(3), 277-290. doi: 10.1080/10496505.2018.1527699
  6. Badiru, I. O., Oyebode, L. A., & Oladosu, O. M. (2022). Farmers’ Utilisation of Agricultural Information On Osun State Broadcasting Corporation (Orisun 89.5 FM) in Osun State, Nigeria. Uniosun Journal Of Agriculture And Renewable Resources, 6(1), 88–99. Retrieved from https://academic-accelerator.com/Journal-Abbreviation/Uniosun-Journal-Of-Agriculture-And-Renewable-Resources
  7. Chikafa, R., & Mateveke, P. (2012). The 'Africa' In Big Brother Africa: 'Reality' TV And African Identity. 7(5), 40-45. Retrieved from https://www.academia.edu/2103540/The_Africa_in_Big_Brother_Africa_Reality_TV_and_African_identity_by_Rosemary_Chikafa_and_Pauline_Mateveke
  8. Damba, O. T., et al. (2020). Effects Of Technology Dissemination Approaches On Agricultural Technology Uptake And Utilization In Northern Ghana. Technology In Society, 62, 101-294. Retrieved from https://www.sciencedirect.com/science/article/abs/pii/S0160791X19305329
  9. Fawole, O. P., & Olajide B. R. (2012). Coverage Of Gender Roles In Agriculture In Four Nigerian Newspapers (2000-2004). Journal Of Media And Communication Studies, 4(2), 30-34. doi: 10587/JMCS
  10. Funom, B. C., & Soyemi, O. (2020). Agricultural Information Dissemination To Soybean Farmers In Niger State, Nigeria. Information Impact: Journal Of Information And Knowledge Management, 10(2), 56. doi: 10.4314/iijikm.v10i2.4
  11. Ibe, M. N., et al. (2023). Agricultural Extension Workers’ Use Of Electronic Tools In Delivering Farm Information During Pandemics, Disasters And Emergencies In Imo State, Nigeria. International Academy Journal Of Agribusiness And Agricultural Science Annals, 6(3), 9-16. doi: 272142522721632
  12. Ibidapo, I., et al. (2018). Assessment Of Arable Crop Farmers’ Perception And Adaptation To Climate Change In Ondo State, Nigeria. Greener Journal Of Agricultural Sciences, 8(5), 100-109. doi: 15580/GJAS.2018.5.042418063
  13. Ibitola, O. R., et al. (2019). Determinants Of Maize Farmers Productivity Among Smallholder Farmers In Oyo State, Nigeria. Greener Journal Of Agricultural Sciences, 9(2), 189-198. doi: 10.15580/GJAS.2019.2.040219062
  14. Malekoff, A. (2005). "Reality TV Versus Real Life: Helping Your Child Know The Difference". Presentation At The Long Island Family Support Coalition Workshop, 20 April 2005. Long Island: New York. Retrieved from http://ir.mtu.edu.ng/jspui/bitstream/123456789/1155/1/final%20correction.pdf
  15. Olajide, B. R. (2015). Crop Farmers’ Level Of Utilisation Of Agricultural Information From Agbeafokosoro Radio Farm Broadcast In Ogun State, Nigeria. International Journal Of Agricultural Economics And Rural Development, 7(1), 32-37. Retrieved from https://ijaerd.org.ng/ijaerd7.1.php
  16. Olajide, B. R., Adeniyi, A., & Ladigbolu, T. A. (2015). Viewers’ Perception Of Oju-Oja Agricultural Marketing Television Programme Of Ekiti State Broadcasting Service, Ekiti State, Nigeria. International Journal Of Agricultural Economics And Rural Development, 7(1), 80-87. Retrieved from https://ijaerd.org.ng/ijaerd7.1.php
  17. Olajide, B. R., & Ladigbolu T. A. (2017). Farmers’ Information Needs In Soap Opera Utilisation For Agricultural Enterprise Promotion In Southwestern Nigeria. Journal Of Agricultural Extension, 21(2), 142-151. doi: 10.4314/jae.v21i2.12
  18. Olajide, B. R., & Aderolu, M. A. (2017). Effects Of Trust Fund Model Credit Intervention On The Welfare Of Farmers’ Households In Oyo State. Agrosearch, 16(1), 23-37. doi: 10.4314/agrosh.v17i2
  19. Olajide, B. R., & Ladigbolu, T. A. (2020a). Scriptwriters’ Perception Of Use Of Soap Opera In Agricultural Information Dissemination In South-Western Nigeria. Journal Of Agricultural Extension, 24(1), 54-63. doi: 10.4314/jae.v24i1.6
  20. Olajide, B. R., & Ladigbolu T. A. (2020b). Inclination To Sponsorship Of Agricultural-Based Soap Opera Among Product Advertisers In Southwest Nigeria. Nigerian Journal of Agricultural Extension, 21(2), 26-34. Retrieved from https://naerls.gov.ng/njae/
  21. Olajide, B. R., Tijani S. A., & Ojomuyide T. O. (2020). Training Needs Of Communication Officers Of Agricultural And Rural Development Agencies For Entertainment-Education Script Writing In Southwestern Nigeria. Moor Journal Of Agricultural Research, 21, 101-113. Retrieved from https://iart.gov.ng/moorjournal/index.php/mjar/article/view/93
  22. Olajide, B. R., Alao, R. O., & Akintunde M. A. O. (2022). Perceived Effectiveness Of Radio Jingle In Combating The Spread Of Corona Virus Among Rural Dwellers In Ifo And Odeda Local Government Areas Of Ogun State, Nigeria Journal Of Agricultural Extension, 26(4), 52-62 doi: 10.4314/jae.v26i4.5
  23. Oluwasogo, D. O., & Oladimeji, I.O. (2018). Knowledge Of Extension Agents Regarding Professionalization Of Extension Services. Evidence From Southwest Nigeria. Journal of International Agricultural and Extension Education, 25(3), 33-50. doi: 10.5191/jiaee.2018.25303
  24. Oresanya, A. J. (2021). Stakeholders’ Propensity to Use Reality Television Shows for Information On Climate-Smart Agriculture In Southwestern Nigeria. (Thesis, University of Ibadan, Ibadan, Nigeria). Retrieved from http://repository.ui.edu.ng/
  25. Oresanya, A. J., & Olajide B. R. (2023). Farmers’ Propensity To Use Reality Television Shows For Information On Climate-Smart Agriculture Strategies In Southwestern Nigeria. Agricultura Tropica Et Subtropica, 56(4), 65-73. doi: 10.2478/ats-2023-0008
  26. Shaibume, B., Unande, S., & Apinega A.D. (2021). Information Communication Technology And Agricultural Development In Benue State Zamfara. Journal Of Politics And Development, 2(2), 1-12. Retrieved from https://zjpd.com.ng/index.php/zjpd/article/download/50/43
  27. Singh, I., & Grover J. (2013). Role Of Extension Agencies In Climate Change-Related Adaptation Strategies. International Journal Of Farm Science, 3(1), 144–155. doi: 10.22161/ijhaf.1.3.5
  28. Roscoe, J. (2001). Big Brother Australia: Performing The 'Real' Twenty-Four-Seven. International Journal Of Cultural Studies, 4(4), 473-488. doi: 10.1177/136787790100400407
  29. Tijani, S. A., Traore, A. B., & Badiru, I. O. (2019). Farmers’ Preference For Agricultural Radio Programmes In Niono Area Of Segou, Mali. Nigerian Journal Of Rural Extension And Development, 13, 14–21. Retrieved from https://journals.ui.edu.ng/
  30. Umoren, P., & Udonquak, A. A. (2022). Reality Television Shows Popularity And Audience Interest: Focus On Big Brother Naija 2021. Journal of Communication Studies, 5, 164-174. doi: 10.26858/predestinasi.v14i1.21936
  31. Yahaya., M. K., & Olajide, B. R. (2002). Comparative Analysis of Conventional and Traditional Media for the Utilization of Entertainment – Education for Agricultural Information Dissemination in Nigeria. Journal of Social Sciences, 7(1), 1-9. Retrieved from https://www.researchgate.net/publication/321218749
  32. Yahaya, M. K. A., & Olajide, B. R. (2006). Perceived Efficacy Of Indigenous Media In Agricultural Information Dissemination In Ihiala Local Government Area Of Anambra State. Nigerian Journal Of Rural Sociology. 5(1), 130-136. Retrieved from https://books.google.com/books/about/Nigerian_Journal_of_Rural_Sociology.html?id=Q7_xAAAAMAAJ