Main Article Content
Abstract
The research purposes are to analyze the influence of social media marketing and attractiveness on interest in visiting the Kampong Melayu Tourism Village (BML) Pontianak City. The tourist city of Kampong Melayu Pontianak relies heavily on social media marketing to attract tourists there. Therefore, in this instance, social media's accessibility and technological advancements indirectly served as a route for promotion to pique the attention of travelers. The attraction is crucial in generating interest in visiting the Pontianak settlement of Kampong Melayu. This feature has emerged as one of the most important elements in creating a favorable and alluring image for visitors, which can also benefit the tourism sector. The form of this research is quantitative, data is extracted and classified based on percentages. The sample in this research is people who visit the Kampong Melayu Tourism Village (BML) Pontianak City. Data analysis in this study used SmartPLS 3.0. The research results show that social media marketing has a positive effect on interest in visiting with a p-value of 0.000 < 0.05 and attractiveness also has a positive effect on interest in visiting with a p-value of 0.000 < 0.05. Social media marketing influences visiting interest by 28.9%, while attractiveness by 56.6%. The ability of social media to facilitate the widespread dissemination of information—as well as its appeal from a cultural perspective, plays a role in attracting tourist interest.
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Copyright (c) 2024 Muchammad Ariffin, Windi Pratiwi

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References
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References
Artiningsih, A., Handayani, W., & Jayanti, D. R. (2020). Pemetaan Indikator Kinerja Sektor Pariwisata Dalam Mendorong Pertumbuhan Ekonomi Kota Semarang. Jurnal RIPTEK, 14(2), 72–83. doi: 10.35475/riptek.v14i2.98
Barkah, & Febriasari, P. (2021). Factors That Influencing Tourists Revisit Intention. Jurnal Dinamika Manajemen, 12(1), 77–87. doi: 10.15294/jdm.v10i1.17359
Basiya R, & Rozak, H. A. (2012). Kualitas Daya Tarik Wisata, Kepuasan Dan Niat Kunjungan Kembali Wisatawan Mancanegara Di Jawa Tengah. Dinamika Kepariwisataan, 11(2), 1–12. Retrieved from https://www.unisbank.ac.id/ojs/index.php/pdk1/article/view/1715
Epifania, P. (2011). Gaya Hidup Kaum Urban Jakarta Dan Kecenderungan Peminatan Pariwisata Urban Di Jakarta. Seminar Nasional Life Style And Architecture, 474–484. Retrieved from https://repo-dosen.ulm.ac.id/bitstream/handle/123456789/28933/5.%20ARSITEKTUR%20TEPIAN%20SUNGAI%2C%20Potret%20Life%20Style%20Masyarakat%20di%20Kota%20Banjarmasin.pdf?sequence=1&isAllowed=y
Fitriani, E., & Fitri, F. (2020). Daya Tarik Media Sosial Dan Atribut Produk Terhadap Minat Kunjung Wisata Di Ciwidey. JSMA (Jurnal Sains Manajemen Dan Akuntansi), 12(2), 127–140. doi: 10.37151/jsma.v12i2.60
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif Dengan Partial Least Square. Semarang: Badan Penerbit Universitas Diponegoro
Ghozali, I., & Latan, H. (2017). Partial Least Squares Konsep, Metode dan Aplikasi Menggunakan Program WARPPLS 5.0 (3rd ed.). Semarang: Badan Penerbit Universitas Diponogoro
Gusti, U. I. (2017). Pemasaran Pariwisata. Yogyakarta: Andi Offset
Hair, J. F., et al. (2009). Multivariate Data Analysis (7th Edition). London: Pearson
Hall, K. (2012). The New Community Rules: Marketing On The Social Web. Journal of Applied Communications, 96(2), 1-3. doi: 10.4148/1051-0834.1141
Hasanah, N., Nugroho, L. E., & Nugroho, E. (2016). Analisis Efektivitas Iklan Jejaring Sosial Sebagai Media Promosi Menggunakan EPIC Model. Scientific Journal Of Informatics, 2(2), 99-110. doi: 10.15294/sji.v2i2.5075
Isman, I., Patalo, R. G., & Pratama, D. E. (2020). Pengaruh Sosial Media Marketing, Ekuitas Merek, Dan Citra Destinasi Terhadap Minat Berkunjung Ke Tempat Wisata. Jurnal Studi Manajemen Dan Bisnis, 7(1), 27-32. doi: 10.21107/jsmb.v7i1.7447
Jamalina, I. A., & Wardani, D. T. K. (2017). Strategi Pengembangan Ekowisata Melalui Konsep Community Based Tourism (CBT) Dan Manfaat Sosial Dan Ekonomi Bagi Masyarakat Di Desa Wisata Nglanggeran, Patuk, Gunung Kidul. Jurnal Ekonomi & Studi Pembangunan, 18(1), 71–85. doi: 10.18196/jesp.18.1.4008
Juanna, A., et al. (2022). A Survey Study On The Efficacy Of A Tourism Website: A Case Of Botutonuo Beach In The Province Of Gorontalo. International Journal Of Scientific And Management Research, 5(7), 147–155. doi: 10.37502/ijsmr.2022.5712
Kementerian Pariwisata Dan Ekonomi Kreatif. (2022). ADWI 2022, Desa Wisata Kampong Melayu BML, Pontianak, Kalimantan Barat. Retrieved from https://www.youtube.com/watch?v=uwvJWRz4fRc
Lebu, C. F. K., Mandey, S. L., & Wenas, R. S. (2019). Pengaruh Lokasi, Persepsi Harga Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Danau Linow. Jurnal EMBA, 7(4), 5505–5513. doi: 10.35794/emba.v7i4.26329
Maoyan, Zhujunxuan, & Sangyang. (2014). Consumer Purchase Intention Research Based On Social Media Marketing. International Journal Of Business And Social Science, 5(10), 92–97. doi: 10.30845/ijbss
Salim, M. N. M., Mulyani, I. D., & Khojin, N. (2022). Pengaruh Daya Tarik Wisata Terhadap Minat Berkunjung Pada Wisata Hutan Mangrove Kaliwlingi Brebes. Gemilang: Jurnal Manajemen Dan Akuntansi, 2(4), 113–126. doi: 10.56910/gemilang.v2i4.156
Ningrum, S., et al. (2023). Pengaruh Digital Marketing Dan Daya Tarik Wisata Terhadap Minat Berkunjung Di Pantai Botutonuo. JAMBURA, 6(1), 225–241. doi: 10.37479/jimb.v6i1.19347
Nuraeni, B. S. (2014). Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjung Ulang Wisatawan Museum Ranggawarsita Semarang. Jurnal Bisnis Strategi, 23(1), 1–20. doi: 10.14710/jbs.23.1.1-20
Pratama, A. (2021). Daya Tarik Wisata, Promosi Online, Dan Transportasi Terhadap Keputusan Berkunjung Wisatawan. (JEMS) Jurnal Entrepreneur Dan Manajemen Sains, 2(2), 273–292. doi: 10.36085/jems.v2i2.1598
Priatmoko, S. (2017). Pengaruh Atraksi , Media Sosial , Dan Infrastruktur Terhadap Keputusan. Jurnal Pariwisata Dan Budaya, 8(1), 72–82. doi: 10.31294/khi.v8i1.1940
Rangkuti, F. (2019). Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot,Rating, Dan OCAI. Jakarta: Gramedia
Sarifiyono, A. P., & Lesmana, B. (2023). Konten Social Media Marketing Dan Tourist Attractions Melalui Minat Berkunjung Akan Meningkatkan Keputusan Kunjungan Wisatawan Pada UMKM Di Kawasan Wisata Jawa Barat. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 12(2), 582–601. doi: 10.30588/jmp.v12i2.1193
Siregar, A. P. (2022). Model Infographic Content Dan Brand Equity Dalam Meningkatkan Minat Kunjung Desa Wisata Kabupaten Kerinci Provinsi Jambi. 7(2), 831–834. doi: 10.33087/jmas.v7i2.761
Solimun, Fernades, A. A. R., & Nurjannah. (2017). Metode Statistika Multivariat : Pemodelan Persamaan Struktural (SEM) Pendekatan WarpPLS (1st ed). Malang: UB Press
Supriyatin, R., Pravitasari, A. E., & Pribadi, D. O. (2020). Pemetaan Karakteristik Wilayah Urban Dan Rural Di Wilayah Bandung Raya Dengan Metode Spatial Clustering. Jurnal Geografi, 12(02), 125-136. doi: 10.24114/jg.v12i02.17647
Susanto, B & Astutik, P. (2020). Pengaruh Promosi Media Sosial Dan Daya Tarik Wisata Terhadap Minat Berkunjung Kembali Di Obyek Wisata Edukasi Manyung. Jurnal Riset Bisnis Dan Ekonomi, 1(1), 36–46. doi: 10.30737/risk.v1i1.874
Susianto, B., Johannes, J., & Yacob, S. (2022). Pengaruh Daya Tarik Wisata Dan Amenitas Terhadap Keputusan Berkunjung Wisatawan Pada Desa Wisata Kabupaten Kerinci. JIMT Jurnal Ilmu Manajemen Terapan, 3(6), 592–605. doi: 10.31933/jimt.v3i6.1094
Wibasuri, A., Tamara, T., & Sukma, A. Y. (2020). Measurmeasurement Social Media Marketing Dan Sertifikasi Halal Terhadap Minat Beli Produk Makanan Pada Aplikasi Belanja Online Shopeeement Social Media Marketing Dan Sertifikasi Halal Terhadap Minat Beli Produk Makanan Pada Aplikasi Belanja Online Shopee. Seminar Nasional Hasil Penelitian Dan Pengabdian 2020 IBI DARMAJAYA Bandar Lampung, 26 Agustus 2020 , 68–78. Retrieved from https://jurnal.darmajaya.ac.id/index.php/PSND/article/view/2564
Zehir, C., Şahin, A., Kitapçı, H., & Özşahin, M. (2011). The Effects Of Brand Communication And Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands. Procedia - Social And Behavioral Sciences, 24, 1218–1231. doi: 10.1016/j.sbspro.2011.09.142