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Abstract
Market-oriented agricultural extension services (MOAES) are pivotal in transforming subsistence farming into a profitable and sustainable venture, thereby reducing rural poverty. This study investigates the knowledge and utilization of market-oriented agricultural extension services among farmers in Oyo State, Nigeria. The study employs a two-stage cluster sampling technique to select 106 farmers from four agricultural zones in Oyo State. Data was collected through structured questionnaires and interview schedules on knowledge, accessibility, utilization, and satisfaction with MOAES provided. The public extension (61.6%) was the primary provider of market-oriented agricultural extension services, with low knowledge and satisfaction. Utilization of the services on types of crops to grow, food safety standards, and sourcing of farm inputs were moderate. Overall utilization of MOAES by 55.7% of the farmers was low. Constraints were poor linkage (x̅=1.90), limited access to credit for input purchases (x̅=1.84), and inadequate price information for various inputs (x̅=1.68). Significant relationships existed between farmers sex (X2=3.259), marital status (X2=0.186), educational level of MOAES (X2=8.055). Strengthening the capacity of extension agents and focusing on value addition are recommended.
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Copyright (c) 2024 Lukman Akinbile, Salaudeen Abdulrahman

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References
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- Bakari, N., Managanta, A. A., & Tambingsila, M. (2021). The Increasing Capacity Of Rice Farmers Through The Role Of Agricultural Extension. Indonesian Journal Of Agricultural Research, 4(3), 174-186. doi: 10.32734/injar.v4i3.6348
- Baoua, I. B., Amadou, L., & Murdock, L. L. (2013). Triple Bagging For Cowpea Storage In Rural Niger: Questions Farmers Ask. Journal of Stored Products Research, 52, 86-92. doi: 10.1016/j.jspr.2012.12.004
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- Naumova-Mihajlovska, K. H., & Daniloska, N. (2018). Market-Oriented Advisory System: Possibilities For Macedonian Agriculture, Economic Development/Ekonomiski Razvoj, 20(1-2), 97-99. Retrieved from http://hdl.handle.net/20.500.12188/2280
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- Ogunleye, K. Y., Thomas, K., & Oyebade, S. O. (2010). Marketing Extension Needs For Sustainable Extension Practices Among Cassava Farmers In Surulere Local Government Area Of Oyo State. Journal of Agricultural Extension, 14(1), 105-113. doi: 10.4314/jae.v14i1.64078
- Ovwigho, B. O. (2015). Role Perception And Performance Of Agricultural Extension Agents In Maize Marketing In Delta State, Nigeria. Journal Of Biology, Agriculture And Healthcare, 5(15), 7-13. Retrieved from https://api.semanticscholar.org/CorpusID:166957211}
- Oyelami, B. O., & Ladele, A. A. (2018). Agricultural Value Chain Extension: A Panacea For Agricultural Transformation In Nigeria. Journal Of Agricultural Extension, 22(1), 173-184. doi: 10.4314/jae.v22i1.18S
- Piabuo, S. M., et al. (2020). Effect Of Rural Farmers’ Access To Information On Price And Profits In Cameroon. Cogent Food & Agriculture, 6(1), 1-11. doi: 10.1080/23311932.2020.1799530
- Umeh, O. J., Igwe, K. C., & Anyim, A. (2018). Farmers Knowledge Of The Role Of Extension Services In Akwa-Ibom State Nigeria. Journal Of Agricultural Extension, 22(3), 87-96. doi: 10.4314/jae.v22i3.9
- Vasanthi, C., & Angadi, J. G. (2020). Constraints In Utilization Of Market-Led Extension Practices By The Farmers. Asian Journal Of Agricultural Extension, Economics & Sociology, 38(12), 54-59. doi: 10.9734/ajaees/2020/v38i1230487
- Yaseen, M. et al. (2016). Farmers’ Access To Agricultural Information Sources: Evidences From Rural Pakistan. Journal of Agricultural Chemistry and Environment, 5(01), 12-19. doi: 10.4236/jacen.2016.51B003
References
Abugu, R. O., et al. (2013). Agricultural Extension Needs Of Farmers In Telfairia Production And Marketing In Enugu State, Nigeria. Journal Of Agricultural Extension, 17(1), 49-60. doi: 10.4314/jae.v17i1.5
Agbarevo, M. N. B., & Obinne, C. P. O. (2010). Elements Of Rural Sociology And Agricultural Extension. Enugu: Toe Publishers
Anabaraonye, B., Okafor, J. C., & Hope, J. (2018). Educating Farmers In Rural Areas On Climate Change Adaptation For Sustainability In Nigeria. International Journal Of Scientific And Engineering Research, 10(4), 1391-1398. doi: 10.1007/978-3-319-71025-9_184-1
Bakari, N., Managanta, A. A., & Tambingsila, M. (2021). The Increasing Capacity Of Rice Farmers Through The Role Of Agricultural Extension. Indonesian Journal Of Agricultural Research, 4(3), 174-186. doi: 10.32734/injar.v4i3.6348
Baoua, I. B., Amadou, L., & Murdock, L. L. (2013). Triple Bagging For Cowpea Storage In Rural Niger: Questions Farmers Ask. Journal of Stored Products Research, 52, 86-92. doi: 10.1016/j.jspr.2012.12.004
Elias, A., et al. (2016). Farmers’ Satisfaction With Agricultural Extension Service And Its Influencing Factors: A Case Study In North West Ethiopia. Journal of Agricultural Science and Technology, 18(1), 39-53. Retrieved from http://dorl.net/dor/20.1001.1.16807073.2016.18.1.16.4
FAO. (2018). Small Family Farms Country Cactsheet: Nigeria. Retrieved from https://www.fao.org/documents/card/es?details=I9930EN/
Fisher, M., et al. (2018). Awareness And Adoption Of Conservation Agriculture In Malawi: What Difference Can Farmer-To-Farmer Extension Make?. International Journal Of Agricultural Sustainability, 16(3), 310-325. doi: 10.1080/14735903.2018.1472411
Gebremedhin, B., & Tegegne, A. (2012). Market Orientation And Market Participation Of Smallholders In Ethiopia: Implications For Commercial Transformation. International Association of Agricultural Economists, 1-25. doi: 10.22004/ag.econ.125847
Gebremedhin, B., et al. (2012). A Guide To Market-Oriented Extension Services With Special Reference To Ethiopia. Kenya: International Livestock Research Institute. Retrieved from https://hdl.handle.net/10568/24998
Gwary, M. M., Makinta, A. A., & Wakawa, R. C. (2019). Review On Market Re-Orientation Of Extension Services For Value Chain Development In Borno State, Nigeria. Journal Of Agricultural Extension And Rural Development, 11(10), 162-168. doi: 10.5897/JAERD2019.1073
Kahan, D. (2011). Market-Oriented Advisory Services In Asia-A Review And Lessons Learned. Retrieved from https://www.fao.org/3/i2324e/i2324e.pdf
Kahan, D. (2013). Market-Oriented Farming: An Overview. Food And Agriculture Organization Of The United Nations. Retrieved from https://www.fao.org/3/i3227e/i3227e.pdf
Ladele, A. A., Akinwale, J. A., & Oyelami, B. O. (2016). Linking Maize Farmers To Market: A Case Study Of Private Extension Service In Yewa North Local Government Area Of Ogun State, Nigeria. Journal of Agricultural Extension, 20(2), 118-129. doi: 10.4314/jae.v20i2.9
Muchesa, E., et al. (2019). The Role Of Extension Support In A Communal Farmers’ Market System In Mhondoro-Mubaira, Zimbabwe. South African Journal Of Agricultural Extension, 47(2), 72-80. doi: 10.17159/2413-3221/2019/v47n2a504
Naughton, C. C., Deubel, T. F., & Mihelcic, J. R. (2017). Household Food Security, Economic Empowerment, And The Social Capital Of Women’s Shea Butter Production In Mali. Food Security, 9(4), 773-784. doi: 10.1007/s12571-017-0706-y
Naumova-Mihajlovska, K. H., & Daniloska, N. (2018). Market-Oriented Advisory System: Possibilities For Macedonian Agriculture, Economic Development/Ekonomiski Razvoj, 20(1-2), 97-99. Retrieved from http://hdl.handle.net/20.500.12188/2280
Nigerian Investment Promotion Commission. (2022). Nigerian States Oyo State. Retrieved from https://www.nipc.gov.ng/nigeria-states/oyo-state/
Nwafor, S. C. (2018). Agricultural Marketing Extension Services And Post-Harvest Losses Of Root And Tuber Crops Produce In Abia State, Nigeria (Dissertation, Abia State University, Umuahia, Nigeria). Retrieved from https://api.semanticscholar.org/CorpusID:216951940
Nwafor, S. C., et al. (2018). Marketing Extension Services’ Needs Of Root And Tuber Crop Farmers In Abia State, Nigeria. Nigerian Agricultural Policy Research Journal (NAPReJ), 5(1), 10-19. doi: 10.22004/ag.econ.313829
Nwafor, S. C., et al. (2019). Effects Of Marketing Extension Services On The Control Of Postharvest Losses Of Root And Tuber Crop Produce In Abia State Nigeria. Asian Journal Of Agricultural Extension, Economics & Sociology, 29(3), 1-12. doi: 10.9734/AJAEES/2019/45483
Ogunleye, K. Y., Thomas, K., & Oyebade, S. O. (2010). Marketing Extension Needs For Sustainable Extension Practices Among Cassava Farmers In Surulere Local Government Area Of Oyo State. Journal of Agricultural Extension, 14(1), 105-113. doi: 10.4314/jae.v14i1.64078
Ovwigho, B. O. (2015). Role Perception And Performance Of Agricultural Extension Agents In Maize Marketing In Delta State, Nigeria. Journal Of Biology, Agriculture And Healthcare, 5(15), 7-13. Retrieved from https://api.semanticscholar.org/CorpusID:166957211}
Oyelami, B. O., & Ladele, A. A. (2018). Agricultural Value Chain Extension: A Panacea For Agricultural Transformation In Nigeria. Journal Of Agricultural Extension, 22(1), 173-184. doi: 10.4314/jae.v22i1.18S
Piabuo, S. M., et al. (2020). Effect Of Rural Farmers’ Access To Information On Price And Profits In Cameroon. Cogent Food & Agriculture, 6(1), 1-11. doi: 10.1080/23311932.2020.1799530
Umeh, O. J., Igwe, K. C., & Anyim, A. (2018). Farmers Knowledge Of The Role Of Extension Services In Akwa-Ibom State Nigeria. Journal Of Agricultural Extension, 22(3), 87-96. doi: 10.4314/jae.v22i3.9
Vasanthi, C., & Angadi, J. G. (2020). Constraints In Utilization Of Market-Led Extension Practices By The Farmers. Asian Journal Of Agricultural Extension, Economics & Sociology, 38(12), 54-59. doi: 10.9734/ajaees/2020/v38i1230487
Yaseen, M. et al. (2016). Farmers’ Access To Agricultural Information Sources: Evidences From Rural Pakistan. Journal of Agricultural Chemistry and Environment, 5(01), 12-19. doi: 10.4236/jacen.2016.51B003