Main Article Content
Abstract
This research aims to analyze entrepreneurial characteristics, business success, and the influence of entrepreneurial characteristics on business success. The number of samples in this research was 38, using a purposive sampling method. The research results show that the average score level on the entrepreneurial characteristics indicator is 148.8, with a percentage of 78.2% (high category). Not only that, but business success also has an average score of 134.3 with a rate of 70.6% (high category), and there is a significant influence between Entrepreneurial Characteristics (KW) and Business Success (KU). The t-statistical value of Entrepreneurial Characteristics (KW) on Business Success (KU) is 28.476, more significant than the t-table 1.68. This means there is a substantial difference of 28.476 between the average of the two variables and the relationship between them. Apart from that, the resulting research p-value of 0.000 is smaller and much lower than the alpha value (0.05), which means it is significant and rejects H0. The suggestions in this research are for online fresh fruit and vegetable business actors to improve their management skills and strategies in running their businesses and further improve strategies in utilizing the technology used in promotions to attract customer attention. Buy and be better able to market their products inside and outside the city by becoming entrepreneurs. Entrepreneurial characteristics have a significant influence on business success.
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Copyright (c) 2025 Chyntia Winata Luis, Sri Ariani Safitri, Rika Fitri Ilvira

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References
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References
Abdillah, W., & Hartono. (2015). Partial Least Square (PLS). Yogyakarta: Penerbit Andi
Gautam, P, K., & Khadka, R. B. (2022). Explaining Entrepreneurial Success of SMEs Entrepreneurs: The Role of Entrepreneurial Characteristics. Pravaha, 28(1), 133-146. doi: 10.3126/pravaha.v28i1.57980
Ghozali, I. (2016). Application Of Multivariate Analysis Using The IBM SPSS 23 Program Edition 8. Semarang: Universitas Diponegoro Press
Gunawan, A. S., & Cahayani, A. (2022). Analisis Entrepreneurial Characteristics Bagi Keberlangsungan Bisnis Di Era Pandemi COVID-19 Pada Wirausahawan UMKM Ekonomi Kreatif di Jakarta. Jurnal Serasi, 20(1), 41-51. doi: 10.36080/js.v20i1.1833
Harahap, M. N. (2023). Pengaruh Sikap Modernsasi Terhadap Keberhasilan Usaha Agribisnis. (Thesis, University of Medan Area). Retrived from: https://repositori.uma.ac.id/jspui/bitstream/123456789/22104/1/198220171%20-%20Muhammad%20Naufal%20Harahap%20-%20Fulltext.pdf
Hartawan, E., et al. (2021). Pengaruh Iklan Di Media Sosial Instagram Terhadap Minat Beli Masyarakat Pada E-Commerce. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi), 8(1). 217-228. doi: 10.35794/jmbi.v8i1.33853
Indarto., et al. (2020). Karakteristik Wirausaha, Karakteristik Usaha dan Lingkungan Usaha Penentu Kesuksesan Usaha Mikro Kecil dan Menengah. Jurnal Riset Ekonomi Dan Bisnis, 13(1), 54-69. doi: 10.26623/jreb.v13i1.2202
Irawati, R., & Prasetyo, I, B. (2021). Utilization of E-Commerce Platforms Through Marketplaces as an Effort To Increase Sales and Maintain Business During the Pandemic (Studyo Food and Beverage SMEs In Malang). Jurnal Penelitian Manajemen Terapan (PENATARAN), 6(2), 114-133. Retrieved from https://journal.stieken.ac.id/index.php/penataran/article/view/544
Khatimah, H. (2021). Entrepreneurial Characteristics and Spirituality as Determinants of SME Business Success In West Java. JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi, 12(1), 125-138. doi: 10.33558/jrak.v12i1.2408
Lestari, I. G. A. K. (2022). Karakteristik Wirausaha dan Sikap Keuangan Terhadap Kinerja UMKM Sektor Kuliner Kota Denpasar di Masa Pandemi COVID-19. Jurnal Akuntansi Profesi, 13(1), 194-203. Retrieved from https://ejournal.undiksha.ac.id/index.php/JAP/article/view/45703
Ministry Of Finance. (2023). Contribution Of SMEs to the Indonesian Economy. Retrieved from https://djpb.kemenkeu.go.id/kppn/lubuksikaping
Manafe, Y. D. (2016). Komunikasi Bisnis Pemasaran Online (Proses dan Strategi Pemasaran Online Bagi Pelaku Bisnis di Kota Kupang). Journal Of Management Small And Medium Enterprises, 3(2), 275-289. doi: 10.35508/jom.v3i2.1354
Mustofa, A., & Suhartatik, N. (2020). Meningkatkan Imunitas Tubuh dalam Menghadapi Pandemi COVID-19 di Karangtaruna Kedunggupit, Sidoharjo, Wonogiri, Jawa Tengah. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 4(1), 317-323. Retrieved from https://journal.ummat.ac.id/index.php/jpmb/article/view/3100
Paat, R. A. A., & Sirine, H. (2023). Entrepreneurial Characteristics, Motivation and Skills as Supporting Business Success. Jurnal Serambi Ekonomi dan Bisnis, 6(2), 38-52. doi: 10.32672/jseb.v6i2.6612
Pemko Medan. (2022). Pasar Tradisional Kota Medan. Retrieved from https://data.pemkomedan.go.id/dataset/pasar-tradisional-kota-medan-tahun-2022
Potts, D. (2016). Study On Entrepreneurial Attitudes of Upcountry Vegetable Farmers in Sri Lanka. Journal Of Agribusiness In Developing And Emerging Economies, 6(1), 39-58. doi: 10.1108/JADEE-07-2014-0024
Purnomo, F. (2019). Ladit Program (Digital Lapak): Digital Media Optimization as a Forum For Developing SMEs in Madura. Study Journal Management And Business, 6(2), 89-95. doi: 10.21107/jsmb.v6i2.6687
Rosita, R. (2020). Pengaruh Pandemi COVID-19 Terhadap UMKM di Indonesia. Jurnal Lentera Bisnis, 9(2), 109-120. doi: 10.34127/jrlab.v9i2.380
Salamah, M., et al. (2015). Structural Equation Modeling-Partial Least Square untuk Pemodelan Derajat Kesehatan Kabupaten/Kota di Jawa Timur (Studi Kasus Data Indeks Pembangunan Kesehatan Masyarakat Jawa Timur 2013). Jurnal Sains dan Seni ITS, 4(2), 2337-3520. doi: 10.12962/j23373520.v4i2.10443
Selwendri, s & Siregar, Onan & Nasution, Muhammad. (2020). Factors That Influence Entrepreneur Success In City Of Medan. Journal of Education, Humaniora and Social Sciences (JEHSS), 3(1), 281-285. 10.34007/jehss.v3i2.214
Sugiyono. (2019). Metodelogi Penelitian Kuantitatif dan Kualitatif dan R&D. Bandung: Alfabeta
Susanti, N., Latifa, I., & Sunarsi, D. (2020). The Effects of Profitability, Leverage, and Liquidity on Financial Distress on Retail Companies Listed on Indonesian Stock Exchange. Jurnal Ilmiah Ilmu Administrasi Publik, 10(1), 45-52. doi: 10.26858/jiap.v10i1.13568
Sundari, B., et al. (2021). Differences In Fruit And Vegetable Consumption Among Students Before and During The COVID-19 Pandemic. Binawan Student Journal, 3(2), 15-20. doi: 10.54771/bsj.v3i2.336
Sholihah, I., & Setiadi, G. (2021). Assistance In The Use Of Social Media And E-Commerce As An Independent Business Opportunity During The COVID-19 Pandemic In Pandansari Village, Poncokusumo District, Malang. Khidmatuna: Jurnal Pengabdian Kepada Masyarakat, 2(1), 21-31. doi: 10.51339/khidmatuna.v2i1.320
Sholihin, M., & Ratmono, D. (2021). Analisis SEM-PLS Dengan Warppls 7.0 Untuk Hubungan Nonlinear Dalam Penelitian Sosial Dan Bisnis. Yogyakarta: Penerbit Andi
Widjaja, O. H., Budiono, H., & Olivia, G. (2022). Pengaruh Pengetahuan Kewirausahaan, Karakteristik Kewirausahaan Serta Motivasi Pada Keberhasilan Usaha Kota Pontianak. Prosiding Serina, 2(1), 199-208. doi: 10.24912/pserina.v2i1.18531