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June 30, 2024
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March 8, 2025
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Abstract
Millennial farmer' management decisions are influenced by their agribusiness competencies. Farmers are constantly faced with decision-making on what and how to produce it. Both controllable internal and uncontrollable external factors constrain farmers' decision-making process. Meanwhile, millennial farmers will need to act as the driving force of agriculture in the future. Millennial farmers require sufficient agribusiness skills to manage their farms effectively. This study examines the competencies of millennial farmers in agribusiness, their managerial decision-making process, and the relationship between these competencies and organizational decisions. The agribusiness competency variables studied are based on agribusiness subsystems, including input supply, production process, product processing, marketing, and supporting subsystems. This study included all millennial farmers in Kubu Raya Regency. The sample was determined to be 150 samples using purposive sampling. A selected sample of millennial farmers aged 19-39 years old. The analysis used interval class category analysis with three categories: good, moderate, not good, and Spearman rank correlation analysis. Results of the analysis show that millennial farmers have moderate agribusiness competencies and managerial decision-making processes. There is a strong positive correlation between agribusiness competencies and managerial decision-making processes. The government should enhance millennial farmers' agribusiness skills by providing infrastructure, facilities, and marketing, finance, and product processing training while collaborating with academics to develop technology and innovation.
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Copyright (c) 2025 Dewi Kurniati, Eva Dolorosa, Aditya Nugraha, Nia Permatasari
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The Role of Agribusiness Competencies in Strategic Decision-Making for Millennial Farmers in Kubu Raya Regency. (2025). Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 24(01), 161–178. https://doi.org/10.31186/jagrisep.24.01.161-178
References
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Anisah, A., & Hayati, M. (2017). Pengambilan Keputusan Petani untuk Tetap Berusahatani Cabe Jamu di Kecamatan Bluto, Sumenep. AGRARIS: Journal Of Agribusiness And Rural Development Research, 3(2), 112–118. doi: 10.18196/agr.3251
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Arifin, Z., Trianawati, A., & Musriati, T. M. (2022). Peran Penyuluh Pertanian Lapangan pada Kelompok Tani dalam Mengembangkan Komoditi Tanaman Pangan. Buana Sains, 22(3), 111–118. doi: 10.33366/bs.v22i3.4494
Ayati, D. P. I., Wibowo, R., & Ridjal, J. A. (2018). Manajemen Usahatani dan Faktor-Faktor Pengambilan Keputusan Petani Padi Organik di Desa Rowosari Kecamatan Sumberjambe Kabupaten Jember. Jurnal Ekonomi Pertanian Dan Agribisnis, 2(4), 279–292. doi: 10.21776/ub.jepa.2018.002.04.3
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Byamukama, G., et al. (2023). The Impact of Managerial Skills on The Performance of Micro and Small Sized Agribusiness Enterprises in Refugee Camps in Uganda. International Journal Of Management Studies And Social Science Research, 05(05), 348–357. doi: 10.56293/ijmsssr.2022.4731
Chao-Chien, C., Hsiu-Ping, Y., & Chaoyun, L. (2016). Strategic Management of Agribusiness: Determinants and Trends. Journal of Entrepreneurship, Management and Innovation, 12(4), 69–97. doi: 10.7341/20161244
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Hapsari, H., et al. (2023). Analisis Proses Komunikasi Penyuluhan Pertanian dalam Peningkatan Kompetensi Petani. Jurnal Ilmiah Mahasiswa Agroinfo Galuh, 10(1), 648–656. doi: 10.25157/jimag.v10i1.9255
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References
Afif, N., et al. (2023). Millennial Generation Strategy in Agricultural Development and Rural Economy with Technology. ProBisnis : Jurnal Manajemen, 14(2), 222–226. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/105
Anisah, A., & Hayati, M. (2017). Pengambilan Keputusan Petani untuk Tetap Berusahatani Cabe Jamu di Kecamatan Bluto, Sumenep. AGRARIS: Journal Of Agribusiness And Rural Development Research, 3(2), 112–118. doi: 10.18196/agr.3251
Anwarudin, O., et al. (2020). The Entrepreneurial Capacity of Young Farmers on Agribusiness Activities in West Jawa. Jurnal Penyuluhan, 16(02), 267–276. doi: 10.25015/16202031039
Aren, S., & Hamamc, H. N. (2021). Biases In Managerial Decision Making: Regret Aversion, Endowment, Confirmation, Self-Control, Recency. International Journal Of Multidisciplinary Research And Development, 8(7), 62–69. Retrieved from https://www.allsubjectjournal.com/archives/2021/vol8/issue7/8-7-14
Arifin, Z., Trianawati, A., & Musriati, T. M. (2022). Peran Penyuluh Pertanian Lapangan pada Kelompok Tani dalam Mengembangkan Komoditi Tanaman Pangan. Buana Sains, 22(3), 111–118. doi: 10.33366/bs.v22i3.4494
Ayati, D. P. I., Wibowo, R., & Ridjal, J. A. (2018). Manajemen Usahatani dan Faktor-Faktor Pengambilan Keputusan Petani Padi Organik di Desa Rowosari Kecamatan Sumberjambe Kabupaten Jember. Jurnal Ekonomi Pertanian Dan Agribisnis, 2(4), 279–292. doi: 10.21776/ub.jepa.2018.002.04.3
Aziz, A. (2022). Penumbuhan Petani Milenial. Retrieved from http://cybex.pertanian.go.id/mobile/artikel/100063/Penumbuhan-PetaniMilenial/
Balanovska, T., et al. (2021). Using Marketing Management to Ensure Competitiveness of Agricultural Enterprises. Agricultural and Resource Economics: International Scientific E-Journal, 7(2), 141–159. doi: 10.22004/ag.econ.314169
Bulkis. (2024). The Role of Millennial Farmers in Agricultural Advancement. International Journal Of Arts And Social Science, 7(9), 16–20. Retrieved from https://www.ijassjournal.com/2024/V7I9/41466639655
Byamukama, G., et al. (2023). The Impact of Managerial Skills on The Performance of Micro and Small Sized Agribusiness Enterprises in Refugee Camps in Uganda. International Journal Of Management Studies And Social Science Research, 05(05), 348–357. doi: 10.56293/ijmsssr.2022.4731
Chao-Chien, C., Hsiu-Ping, Y., & Chaoyun, L. (2016). Strategic Management of Agribusiness: Determinants and Trends. Journal of Entrepreneurship, Management and Innovation, 12(4), 69–97. doi: 10.7341/20161244
Charina, A., et al. (2017). Penerapan Teknologi Informasi dan Komunikasi pada Agribisnis Sayuran Organik. AGRICORE -Agribisnis dan Sosial Ekonomi Pertanian, 2(1), 205–290. doi: 10.24198/agricore.v2i1.15074
Dewijanti, I. I. (2022). Hubungan Karakteristik Petani dengan Kompetensi Agribisnis pada Petani Tanaman Hias di Kecamatan Cihanjuang Rahayu Kabupaten Bandung Barat. Jurnal Sosiologi Pertanian dan Agribisnis, 4(2), 62–74. doi: 10.55542/juspa.v4i2
Dwi, W. A., et al. (2023). Faktor-Faktor Yang Mempengaruhi Kinerja, Pengambilan Keputusan : Kepemimpinan, Komunikasi Dan Motivasi (Literature Review Pengambilan Keputusan Manajerial). Jurnal Ekonomi Manajemen Sistem Informasi, 4(6), 975–989. doi: 10.31933/jemsi.v4i6.1616
Ehlers, M. H., Huber, R., & Finger, R. (2021). Agricultural Policy in the Era of Digitalisation. Food Policy, 100(December 2020), 1–4. doi: 10.1016/j.foodpol.2020.102019
Fahmi, I. (2013). Manajemen Pengambilan Keputusan. Bandung: Alfabeta
Fan, X., Wang, Y., & Lu, X. (2023). Digital Transformation Drives Sustainable Innovation Capability Improvement in Manufacturing Enterprises: Based on Fsqca and Nca Approaches. Sustainability (Switzerland), 15(1), 1-26. doi: 10.3390/su15010542
Fiore, M., et al. (2024). Overview of Agribusiness Managerial and Marketing Advancements. Agribusiness Innovation and Contextual Evolution, 1(1), 1–22. doi: 10.1007/978-3-031-45738-8_1
Geng, W., et al. (2024). Digital Technologies Adoption and Economic Benefits in Agriculture: A Mixed-Methods Approach. Sustainability (Switzerland), 16(11), 1-24. doi: 10.3390/su16114431
Hameed, T. S., & Sawicka, B. (2023). Role of Agricultural Extension in Adoption Of Sustainable Agriculture Practices. Anbar Journal of Agricultural Sciences, 21(1), 250–260. doi: 10.32649/ajas.2023.179947
Hapsari, H., et al. (2023). Analisis Proses Komunikasi Penyuluhan Pertanian dalam Peningkatan Kompetensi Petani. Jurnal Ilmiah Mahasiswa Agroinfo Galuh, 10(1), 648–656. doi: 10.25157/jimag.v10i1.9255
Harahap, J., Sriyoto, S., & Yuliarti, E. (2018). Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Petani Salak dalam Memilih Saluran Pemasaran. Jurnal Agrisep: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 17(1), 95–106. doi: 10.31186/jagrisep.17.1.95-106
Haryanto, Y., Effendy, L., & Tri Yunandar, D. (2021). Karakteristik Petani Milenial pada Kawasan Sentra Padi di Jawa Barat. Jurnal Penyuluhan, 18(01), 25–35. doi: 10.25015/18202236982
Hasibuan, E. A., & Nasution, A. I. L. (2022). Analysis of Millennial Farmer Program in North Sumatra Plantation Office. Ekonomi, Manajemen, Akuntansi dan Keuangan, 3(3), 879–884. doi: 10.53697/emak.v3i3
Hayden, M. T., Mattimoe, R., & Jack, L. (2021). Sensemaking and The Influencing Factors on Farmer Decision-Making. Journal of Rural Studies, 84(April 2020), 31–44. doi: 10.1016/j.jrurstud.2021.03.007
Irsan, Saleh, R., Masnoni, & Sutandi, S. (2023). Pengaruh Sistem Informasi Akuntansi Manajemen dalam Memperkuat Kepastian Terhadap Pengambilan Keputusan Manajerial Pada PT Galva Galindra Multi Cipta Palembang. Sustainability : Riset Akuntansi, 1(1), 13–27. Retrieved from https://jurnal.unisti.ac.id/sustainability/article/view/108/109
Irwan, E. (2024). The Role of Farming Group in Increasing The Participation of Farming Group Members in Natar District. Scholars Journal of Arts, Humanities and Social Sciences, 12(05), 159–165. doi: 10.36347/sjahss.2024.v12i05.001
Ismed, M. (2018). Strategi Kebijakan Pemasaran Produk Agribisnis Bunga Rampai Agribisnis Seri Pemasaran. Bogor: IPB Press
Kőmíves, P. M., Pilishegyi, P., Novák, N., Nagy, A. S., & Körösparti, P. (2019). The Role of the Higher Education in the Development of the Agriculture. International Journal of Information and Education Technology, 9(9), 607–612. doi: 10.18178/ijiet.2019.9.9.1275
Kune, S. J., et al. (2021). Pengambilan Keputusan dan Preferensi Petani Menggunakan Pupuk Subsidi di Kecamatan Sentra Padi Kabupaten Timor Tengah Utara (Studi Kasus Kecamatan Biboki Anleu). Agrimor, 6(4), 194–202. doi: 10.32938/ag.v6i4.1497
Li, T., et al. (2017). Rural Demographic Change, Rising Wages and The Restructuring of Chinese Agriculture. China Agricultural Economic Review, 9(4), 478–503. doi: 10.1108/CAER-02-2016-0025
Manyamsari, I., & Mujiburrahmad. (2014). Karakteristik Petani dan Hubungannya Dengan Kompetensi Petani Lahan Sempit (Kasus : Di Desa Sinar Sari Kecamatan Dramaga Kab. Bogor Jawa Barat). Jurnal Agrisep: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 15(2), 58–74. doi: 10.31186/jagrisep.23.1.93-110
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Saurav, K. (2024). Strategic Decision Making and Strategic Decision Practices in Intelligent Organizations : A Review. International Journal Of Business & Management Research (IJBMR), 12(2), 31–39. Retrieved from https://ijbmr.forexjournal.co.in/archive/volume-12/ijbmr-120202.html
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Stofkova, J., et al. (2022). Use of the Analytic Hierarchy Process and Selected Methods in The Managerial Decision-Making Process in the Context of Sustainable Development. Sustainability (Switzerland), 14(18), 1-20 doi: 10.3390/su141811546
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Wastutiningsih, S. P., Partini, C. N., & Fatonah, S. (2024). Transformation of Millennial Farmers: Between Expectations and Reality. Agrisocionomics Jurnal Sosial Ekonomi dan Kebijakan Pertanian, 8(3), 657–669. doi: 10.14710/agrisocionomics.v8i3.23548
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