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July 24, 2024
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March 14, 2025
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Abstract
Ground coffee has quite enormous economic potential in West Lampung. However, the coffee industry faces challenges maintaining and improving performance due to increasingly tight market competition. This research examines the impact of entrepreneurial competencies, innovation, and digital marketing on business performance, considering innovation as a mediating variable. Furthermore, it seeks to identify priority variables and indicators for enhancing the performance of ground coffee enterprises in West Lampung. Respondents in this research were 37 ground coffee entrepreneurs. Data analysis methods used are Partial Least Square (PLS) and Importance-Performance Map Analysis (IPMA). The findings of this research indicate that entrepreneurial competencies and digital marketing significantly impact the performance of ground coffee businesses in West Lampung. In contrast, innovation does not significantly impact business performance despite the positive influence of entrepreneurial competencies on innovation. Consequently, entrepreneurs should explore alternative, more effective strategies to foster business growth. To improve business performance, digital marketing strategies should be developed, including social media marketing, online marketplaces, and targeted advertising. Entrepreneurs can build content highlighting their unique taste by illustrating the production process, origin, and characteristic flavors. They can also showcase its quality through visually compelling photographs and videos demonstrating various preparation techniques.
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Copyright (c) 2025 Utari Trina Sujana, Suharno, Nia Rosiana
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How to Cite
Impact of Entrepreneurial Competencies, Innovation Types, and Digital Marketing Strategies on Ground Coffee Business Performance: A Case Study of West Lampung. (2025). Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 24(01), 273–290. https://doi.org/10.31186/jagrisep.24.01.273-290
References
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Altaweel, I., & Al-Hawary, S. (2021). The Mediating Role Of Innovation Capability On The Relationship Between Strategic Agility And Organizational Performance. Sustainability, 13(14), 1 – 14. doi: 10.3390/Su13147564
Andini, P., Rinda, R. T., & Yudiana, Y. (2022). Peran Inovasi Produk Dan Pemasaran Bisnis Kuliner Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Pada UMKM Kopi Keluarga. Manager: Jurnal Ilmu Manajemen, 5(3), 352–362. doi: 10.32832/Manager.V5i3.8079
Anggriani, Y. Y., & Kistyanto, A. (2021). Pengaruh Entrepreneurial Leadership Terhadap Kinerja UMKM Kota Surabaya Melalui Inovasi. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(3). 1 – 21. doi: 10.24034/J25485024.Y2021.V5.I3.4534
Aulia, M. R. (2020). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usaha Kedai Kopi Skala Mikro Dan Kecil Pada Masa Pandemi Covid-19 Di Kota Medan. Jurnal Agriust, 1(1), 38–44. doi: 10.54367/Agriust.V1i1.1049
Badan Pusat Statistik (BPS). (2023). Provinsi Lampung Dalam Angka 2023. Retrieved From Https://Lampung.Bps.Go.Id/Id/Publication/2023/02/28/C41e2f6fd86cd0d62dc0a0df/Provinsi-Lampung-Dalam-Angka-2023.Html
Christa, U. R., & Kristinae, V. (2021). The Effect Of Product Innovation On Business Performance During COVID 19 Pandemic. Uncertain Supply Chain Management, 9(2021), 151–158. doi: 10.5267/J.Uscm.2020.10.006
Dedi, R., & Rianto Rahadi, D. (2023). Pengantar Partial Least Square Structural Equation Model (PLS-SEM) 2023. Tasikmalaya: Lentera Ilmu Madani
Dwiningwarni, S., Anjarsari, N. M., & Syuhada’, H. (2018). Pengaruh Desain Produk Dan Strategi Pemasaran Terhadap Keputusan Pembelian Produk. EBA Journal: Journal Economics, Bussines And Accounting, 4(1), 48–56. doi: 10.32492/Eba.V4i1.618
Effendi, M. R., Bakar, R. A., & Bachri, N. (2023). Pengaruh Pemasaran Digital Terhadap Kinerja Umkm Di Kota Lhokseumawe Dengan Inovasi Produk Sebagai Variabel Intervening. J-MIND (Jurnal Manajemen Indonesia), 7(2), 100- 107. doi: 10.29103/J-Mind.V7i2.6576
Exposito, A., & Sanchis-Llopis, J. A. (2018). Innovation And Business Performance For Spanish SMEs: New Evidence From A Multi-Dimensional Approach. International Small Business Journal, 36(8), 911-931. doi: 10.1177/0266242618782596
Frans, S., Et Al. (2023). Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 55–69. doi: 10.52005/Bisnisman.V5i1.134
Garavito, H. Y., & Rueda, G. J. F. (2021). Innovation And Patents As A Business Success Factor. Journal Of Economics, Finance And Administrative Science, 26(51), 143–159. doi: 10.1108/JEFAS-09-2019-0218
Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik Dan Aplikasi Menggunakan Program Smartpls 3.0 Untuk Penelitian Empiris. Semarang: Badan Penerbit UNDIP
Hidayat, Y. A., Siregar, L. S., & Kurniani, K. (2023). Pengaruh Orientasi Kewirausahaan Dan Inovasi Produk Pada Kinerja Bisnis UMKM Kopi Temanggung. Jurnal Agribisnis Indonesia, 11(1), 190–204. doi: 10.29244/Jai.2023.11.1.190-204
Hili, P. (2022). Pengaruh Digital Marketing Terhadap Keunggulan Bersaing Dan Kinerja Usaha Mikro Kecil Menengah (Umkm) Di Kota Ambon. HIPOTESA - Jurnal Ilmu-Ilmu Sosial, 16(2), 21–35. Retrieved From Https://E-Jurnal.Stiaalazka.Ac.Id/Index.Php/Ojs-Hipotesa/Article/View/61
Lans, T., Et Al. (2014). Searching For Entrepreneurs Among Small Business Owner-managers In Agriculture. NJAS: Wageningen Journal Of Life Sciences, 68(1), 41–51. doi: 10.1016/J.Njas.2013.12.001
Marei, A., Abou-Moghli, A., Shehadeh, M., Salhab, H. A., & Othman, M. D. (2023). Entrepreneurial Competence And Information Technology Capability As Indicators Of Business Success. Uncertain Supply Chain Management, 11(1), 339–350. doi: 10.5267/J.Uscm.2022.9.008
Mubarak, A., Sulistyo, A., & Nurlela, N. (2020). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usahatani Petani Kakao Di Wilayah Perbatasan Indonesia-Malaysia Pulau Sebatik. AGRIEKONOMIKA, 9(2), 183–192. doi: 10.21107/Agriekonomika.V9i2.8036
Muhamad, R. D., & Permana Yusuf, B. (2022). Peran Digital Marketing Pada UMKM Di Kedai Kopi 272. Jurnal Paradigma Ekonomika, 17(2), 393–402. doi: 10.22437/Jpe.V17i2.18965
Nursyifa, H. U., Idrus, S., & Rosida, L. (2022). Hubungan Kompetensi Sumber Daya Manusia (SDM) Dan Produktivitas Usaha Mikro Kecil Menengah (UMKM) Molah Mudi Di Wisata Adat Desa Gumantar. Journal Of Responsible Tourism, 1(3), 203–214. doi: 10.47492/Jrt.V1i3.1363
Paloma, C., Et Al. (2022). The Effect Of Entrepreneurial Competency On Business Performance Of Small Scale Coffee Shop In Padang City. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 21(02), 283–296. doi: 10.31186/Jagrisep.21.2.283-296
Pepple, G. J., & Enuoh, R. O. (2020). Entrepreneurial Competencies: A Required Skill For Business Performance. European Journal Of Business And Innovation Research, 8(3), 50–61. doi: 10.37745/Ejbir/Vol8.No3.Pp50-61
Pusat Data Dan Sistem Informasi Pertanian. (2022). Outlook Komoditas Perkebunan Kopi. Indonesia: Kementerian Pertanian
Pusat Data Dan Sistem Informasi Pertanian. (2023). Analisis Kinerja Perdagangan Kopi (Vol. 12). Indonesia: Kementerian Pertanian
Sharabati, A.-A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations. Sustainability, 16(19), 1 – 25. doi: 10.3390/su16198667
Simamora, V. (2022). Peningkatan Pengetahuan Digitalisasi Bisnis UMKM Kedai Kopi, Kecamatan Tanjung Priok, Jakarta Utara. ABDIMAS Jurnal Pengabdian Kepada Masyarakat, 3(2), 31–35. doi: 10.53008/Abdimas.V3i2.862
Siswati, E., & Alfiansyah, R. (2020). Keunggulan Bersaing UMKM Kuliner Berbasis Inovasi (Studi Pada UMKM Keripik Samiler Kasper Di Sidoarjo). IDEI: Jurnal Ekonomi & Bisnis, 1(2), 84–90. doi: 10.38076/Ideijeb.V1i2.18
Solikhin, S., Wicaksono, P. A., & Santoso, A. W. B. (2023). Penerapan Teknologi Tepat Guna Mesin Roasting Kopi Pada UKM Kopi Pinanggih. Jurnal Pasopati, 5(3), 1-6. doi: 10.14710/Pasopati.2023.19974
Suryana, A. T., & Burhanuddin, B. (2021). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usaha UMKM Kopi: Sebuah Tinjauan Teoritis Dan Empiris. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 20(01), 117–128. doi: 10.31186/Jagrisep.20.01.117-128
Susdiani, L. (2020). Analisis Pengaruh Inovasi Terhadap Kinerja UMKM Pada Industri Kreatif Di Kota Padang. Procuratio : Jurnal Ilmiah Manajemen, 8(4), 450–465. Retrieved From https://ejournal.Pelitaindonesia.Ac.Id/Ojs32/Index.Php/PROCURATIO/Article/View/758
Syahroni, S., Priatna, W. B., & Burhanuddin, B. (2021). The Effect Of Entrepreneurial Behavior And Competency Of Entrepreneurship On Ornamental Plant Business Performance In Bogor City. Indonesian Journal Of Business And Entrepreneurship, 7(3), 199-208. doi: 10.17358/Ijbe.7.3.199
Tittel, A., & Terzidis, O. (2020). Entrepreneurial Competences Revised: Developing A Consolidated And Categorized List Of Entrepreneurial Competences. Entrepreneurship Education, 3(1), 1–35. doi: 10.1007/S41959-019-00021-4
Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis Untuk Meningkatkan Daya Saing Dan Pertumbuhan Organisasi Di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03), 306–314. doi: 10.58812/Jbmws.V2i03.564
Umar, A., Che Omar, C. M. Z., Hamzah, M. S. G., & Hashim, A. (2018). The Mediating Effect Of Innovation On Entrepreneurial Competencies And Business Success In Malaysian SMEs. International Business Research, 11(8), 142. doi: 10.5539/Ibr.V11n8p142
Verhees, F. J., & Meulenberg, M. T. (2004). Market Orientation, Innovativeness, Product Innovation, And Performance In Small Firms. Journal Of Small Business Management, 42(2), 134-154. doi: 10.1111/j.1540-627X.2004.00102.x
Veseli-Kurtishi, T. (2023). The Impact of Digital Marketing on the Performance of Small and Medium–Sized Enterprises in North Macedonia. Marketing and Branding Research, 11(1), 1-11. doi: 10.32038/mbr.2024.11.01.01
References
Altaweel, I., & Al-Hawary, S. (2021). The Mediating Role Of Innovation Capability On The Relationship Between Strategic Agility And Organizational Performance. Sustainability, 13(14), 1 – 14. doi: 10.3390/Su13147564
Andini, P., Rinda, R. T., & Yudiana, Y. (2022). Peran Inovasi Produk Dan Pemasaran Bisnis Kuliner Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Pada UMKM Kopi Keluarga. Manager: Jurnal Ilmu Manajemen, 5(3), 352–362. doi: 10.32832/Manager.V5i3.8079
Anggriani, Y. Y., & Kistyanto, A. (2021). Pengaruh Entrepreneurial Leadership Terhadap Kinerja UMKM Kota Surabaya Melalui Inovasi. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(3). 1 – 21. doi: 10.24034/J25485024.Y2021.V5.I3.4534
Aulia, M. R. (2020). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usaha Kedai Kopi Skala Mikro Dan Kecil Pada Masa Pandemi Covid-19 Di Kota Medan. Jurnal Agriust, 1(1), 38–44. doi: 10.54367/Agriust.V1i1.1049
Badan Pusat Statistik (BPS). (2023). Provinsi Lampung Dalam Angka 2023. Retrieved From Https://Lampung.Bps.Go.Id/Id/Publication/2023/02/28/C41e2f6fd86cd0d62dc0a0df/Provinsi-Lampung-Dalam-Angka-2023.Html
Christa, U. R., & Kristinae, V. (2021). The Effect Of Product Innovation On Business Performance During COVID 19 Pandemic. Uncertain Supply Chain Management, 9(2021), 151–158. doi: 10.5267/J.Uscm.2020.10.006
Dedi, R., & Rianto Rahadi, D. (2023). Pengantar Partial Least Square Structural Equation Model (PLS-SEM) 2023. Tasikmalaya: Lentera Ilmu Madani
Dwiningwarni, S., Anjarsari, N. M., & Syuhada’, H. (2018). Pengaruh Desain Produk Dan Strategi Pemasaran Terhadap Keputusan Pembelian Produk. EBA Journal: Journal Economics, Bussines And Accounting, 4(1), 48–56. doi: 10.32492/Eba.V4i1.618
Effendi, M. R., Bakar, R. A., & Bachri, N. (2023). Pengaruh Pemasaran Digital Terhadap Kinerja Umkm Di Kota Lhokseumawe Dengan Inovasi Produk Sebagai Variabel Intervening. J-MIND (Jurnal Manajemen Indonesia), 7(2), 100- 107. doi: 10.29103/J-Mind.V7i2.6576
Exposito, A., & Sanchis-Llopis, J. A. (2018). Innovation And Business Performance For Spanish SMEs: New Evidence From A Multi-Dimensional Approach. International Small Business Journal, 36(8), 911-931. doi: 10.1177/0266242618782596
Frans, S., Et Al. (2023). Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 55–69. doi: 10.52005/Bisnisman.V5i1.134
Garavito, H. Y., & Rueda, G. J. F. (2021). Innovation And Patents As A Business Success Factor. Journal Of Economics, Finance And Administrative Science, 26(51), 143–159. doi: 10.1108/JEFAS-09-2019-0218
Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik Dan Aplikasi Menggunakan Program Smartpls 3.0 Untuk Penelitian Empiris. Semarang: Badan Penerbit UNDIP
Hidayat, Y. A., Siregar, L. S., & Kurniani, K. (2023). Pengaruh Orientasi Kewirausahaan Dan Inovasi Produk Pada Kinerja Bisnis UMKM Kopi Temanggung. Jurnal Agribisnis Indonesia, 11(1), 190–204. doi: 10.29244/Jai.2023.11.1.190-204
Hili, P. (2022). Pengaruh Digital Marketing Terhadap Keunggulan Bersaing Dan Kinerja Usaha Mikro Kecil Menengah (Umkm) Di Kota Ambon. HIPOTESA - Jurnal Ilmu-Ilmu Sosial, 16(2), 21–35. Retrieved From Https://E-Jurnal.Stiaalazka.Ac.Id/Index.Php/Ojs-Hipotesa/Article/View/61
Lans, T., Et Al. (2014). Searching For Entrepreneurs Among Small Business Owner-managers In Agriculture. NJAS: Wageningen Journal Of Life Sciences, 68(1), 41–51. doi: 10.1016/J.Njas.2013.12.001
Marei, A., Abou-Moghli, A., Shehadeh, M., Salhab, H. A., & Othman, M. D. (2023). Entrepreneurial Competence And Information Technology Capability As Indicators Of Business Success. Uncertain Supply Chain Management, 11(1), 339–350. doi: 10.5267/J.Uscm.2022.9.008
Mubarak, A., Sulistyo, A., & Nurlela, N. (2020). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usahatani Petani Kakao Di Wilayah Perbatasan Indonesia-Malaysia Pulau Sebatik. AGRIEKONOMIKA, 9(2), 183–192. doi: 10.21107/Agriekonomika.V9i2.8036
Muhamad, R. D., & Permana Yusuf, B. (2022). Peran Digital Marketing Pada UMKM Di Kedai Kopi 272. Jurnal Paradigma Ekonomika, 17(2), 393–402. doi: 10.22437/Jpe.V17i2.18965
Nursyifa, H. U., Idrus, S., & Rosida, L. (2022). Hubungan Kompetensi Sumber Daya Manusia (SDM) Dan Produktivitas Usaha Mikro Kecil Menengah (UMKM) Molah Mudi Di Wisata Adat Desa Gumantar. Journal Of Responsible Tourism, 1(3), 203–214. doi: 10.47492/Jrt.V1i3.1363
Paloma, C., Et Al. (2022). The Effect Of Entrepreneurial Competency On Business Performance Of Small Scale Coffee Shop In Padang City. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 21(02), 283–296. doi: 10.31186/Jagrisep.21.2.283-296
Pepple, G. J., & Enuoh, R. O. (2020). Entrepreneurial Competencies: A Required Skill For Business Performance. European Journal Of Business And Innovation Research, 8(3), 50–61. doi: 10.37745/Ejbir/Vol8.No3.Pp50-61
Pusat Data Dan Sistem Informasi Pertanian. (2022). Outlook Komoditas Perkebunan Kopi. Indonesia: Kementerian Pertanian
Pusat Data Dan Sistem Informasi Pertanian. (2023). Analisis Kinerja Perdagangan Kopi (Vol. 12). Indonesia: Kementerian Pertanian
Sharabati, A.-A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations. Sustainability, 16(19), 1 – 25. doi: 10.3390/su16198667
Simamora, V. (2022). Peningkatan Pengetahuan Digitalisasi Bisnis UMKM Kedai Kopi, Kecamatan Tanjung Priok, Jakarta Utara. ABDIMAS Jurnal Pengabdian Kepada Masyarakat, 3(2), 31–35. doi: 10.53008/Abdimas.V3i2.862
Siswati, E., & Alfiansyah, R. (2020). Keunggulan Bersaing UMKM Kuliner Berbasis Inovasi (Studi Pada UMKM Keripik Samiler Kasper Di Sidoarjo). IDEI: Jurnal Ekonomi & Bisnis, 1(2), 84–90. doi: 10.38076/Ideijeb.V1i2.18
Solikhin, S., Wicaksono, P. A., & Santoso, A. W. B. (2023). Penerapan Teknologi Tepat Guna Mesin Roasting Kopi Pada UKM Kopi Pinanggih. Jurnal Pasopati, 5(3), 1-6. doi: 10.14710/Pasopati.2023.19974
Suryana, A. T., & Burhanuddin, B. (2021). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usaha UMKM Kopi: Sebuah Tinjauan Teoritis Dan Empiris. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 20(01), 117–128. doi: 10.31186/Jagrisep.20.01.117-128
Susdiani, L. (2020). Analisis Pengaruh Inovasi Terhadap Kinerja UMKM Pada Industri Kreatif Di Kota Padang. Procuratio : Jurnal Ilmiah Manajemen, 8(4), 450–465. Retrieved From https://ejournal.Pelitaindonesia.Ac.Id/Ojs32/Index.Php/PROCURATIO/Article/View/758
Syahroni, S., Priatna, W. B., & Burhanuddin, B. (2021). The Effect Of Entrepreneurial Behavior And Competency Of Entrepreneurship On Ornamental Plant Business Performance In Bogor City. Indonesian Journal Of Business And Entrepreneurship, 7(3), 199-208. doi: 10.17358/Ijbe.7.3.199
Tittel, A., & Terzidis, O. (2020). Entrepreneurial Competences Revised: Developing A Consolidated And Categorized List Of Entrepreneurial Competences. Entrepreneurship Education, 3(1), 1–35. doi: 10.1007/S41959-019-00021-4
Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis Untuk Meningkatkan Daya Saing Dan Pertumbuhan Organisasi Di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03), 306–314. doi: 10.58812/Jbmws.V2i03.564
Umar, A., Che Omar, C. M. Z., Hamzah, M. S. G., & Hashim, A. (2018). The Mediating Effect Of Innovation On Entrepreneurial Competencies And Business Success In Malaysian SMEs. International Business Research, 11(8), 142. doi: 10.5539/Ibr.V11n8p142
Verhees, F. J., & Meulenberg, M. T. (2004). Market Orientation, Innovativeness, Product Innovation, And Performance In Small Firms. Journal Of Small Business Management, 42(2), 134-154. doi: 10.1111/j.1540-627X.2004.00102.x
Veseli-Kurtishi, T. (2023). The Impact of Digital Marketing on the Performance of Small and Medium–Sized Enterprises in North Macedonia. Marketing and Branding Research, 11(1), 1-11. doi: 10.32038/mbr.2024.11.01.01
Andini, P., Rinda, R. T., & Yudiana, Y. (2022). Peran Inovasi Produk Dan Pemasaran Bisnis Kuliner Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Pada UMKM Kopi Keluarga. Manager: Jurnal Ilmu Manajemen, 5(3), 352–362. doi: 10.32832/Manager.V5i3.8079
Anggriani, Y. Y., & Kistyanto, A. (2021). Pengaruh Entrepreneurial Leadership Terhadap Kinerja UMKM Kota Surabaya Melalui Inovasi. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(3). 1 – 21. doi: 10.24034/J25485024.Y2021.V5.I3.4534
Aulia, M. R. (2020). Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usaha Kedai Kopi Skala Mikro Dan Kecil Pada Masa Pandemi Covid-19 Di Kota Medan. Jurnal Agriust, 1(1), 38–44. doi: 10.54367/Agriust.V1i1.1049
Badan Pusat Statistik (BPS). (2023). Provinsi Lampung Dalam Angka 2023. Retrieved From Https://Lampung.Bps.Go.Id/Id/Publication/2023/02/28/C41e2f6fd86cd0d62dc0a0df/Provinsi-Lampung-Dalam-Angka-2023.Html
Christa, U. R., & Kristinae, V. (2021). The Effect Of Product Innovation On Business Performance During COVID 19 Pandemic. Uncertain Supply Chain Management, 9(2021), 151–158. doi: 10.5267/J.Uscm.2020.10.006
Dedi, R., & Rianto Rahadi, D. (2023). Pengantar Partial Least Square Structural Equation Model (PLS-SEM) 2023. Tasikmalaya: Lentera Ilmu Madani
Dwiningwarni, S., Anjarsari, N. M., & Syuhada’, H. (2018). Pengaruh Desain Produk Dan Strategi Pemasaran Terhadap Keputusan Pembelian Produk. EBA Journal: Journal Economics, Bussines And Accounting, 4(1), 48–56. doi: 10.32492/Eba.V4i1.618
Effendi, M. R., Bakar, R. A., & Bachri, N. (2023). Pengaruh Pemasaran Digital Terhadap Kinerja Umkm Di Kota Lhokseumawe Dengan Inovasi Produk Sebagai Variabel Intervening. J-MIND (Jurnal Manajemen Indonesia), 7(2), 100- 107. doi: 10.29103/J-Mind.V7i2.6576
Exposito, A., & Sanchis-Llopis, J. A. (2018). Innovation And Business Performance For Spanish SMEs: New Evidence From A Multi-Dimensional Approach. International Small Business Journal, 36(8), 911-931. doi: 10.1177/0266242618782596
Frans, S., Et Al. (2023). Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 55–69. doi: 10.52005/Bisnisman.V5i1.134
Garavito, H. Y., & Rueda, G. J. F. (2021). Innovation And Patents As A Business Success Factor. Journal Of Economics, Finance And Administrative Science, 26(51), 143–159. doi: 10.1108/JEFAS-09-2019-0218
Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik Dan Aplikasi Menggunakan Program Smartpls 3.0 Untuk Penelitian Empiris. Semarang: Badan Penerbit UNDIP
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