Main Article Content
Abstract
This study aims to determine lifestyle ofNoah's Barn’s consumer, the process of
consumer purchase decision, and to find out how much influence of lifestyle on consumer decisions in Noah's Barn. The type of study used in this study is quantitative by survey method. The population used in this study is all consumers who visited Noah's Barnand 100 respondents selected usingsystematic random sampling.The analysis technique used is simple linear regression. The results of the study showed that lifestyle variables have positive and significant influence on purchasing decisions in Noah's Barn’s consumer. Lifestyle variable is able to explain the variance of purchasing decision equal to 32,1% and the residue equal to 67,9% is influenced by other variables was not examined in this study.
Article Details
Authors who publish with this journal agree with the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- De Vaus, David. 2002. Survey in Social Research. Fifth edition. Routledge.
- Engel, James F., Roger D. Blackwell, dan Paul W. Miniard. 1994. Perilaku Konsumen Edisi Keenam Jilid 1 dan 2. Jakarta: Binarupa Aksara.
- Fautngiljanan, V.V. A.S. Soegoto, Y. Uhing 2014. Gaya Hidup dan Tingkat Pendapatan Pengaruhnya Terhadap Keputusan Menggunakan Produk Asuransi Prudential di Kota Manado. Jurnal EMBA 2 (3):1192-1202.
- Kaharu, Deborah. 2016. Pengaruh Gaya Hidup, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Cosmic. Jurnal Ilmu dan Riset Manajemen. 5(3): 6 - 12.
- Kasali, Rhenald. 2006. Change. Jakarta: PT Gramedia Pustaka Utama.
- Kotler, Phillip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13 Jilid 1. Jakarta: Erlangga.
- Malhotra, Naresh, K. 2010. Riset Pemasaran: Pendekatan Terapan. Edisi Keempat Jilid 1 dan 2. Jakarta: PT Indeks Kelompok Gramedia.
- Mowen, John C., dan Michael Minor. 2002. Perilaku Konsumen. Edisi Kelima Jilid 1. Jakarta: Erlangga.
- Nasution. 2007. Metode Research: Metode Penelitian. Jakarta: Bumi Aksara.
- Peter, J. Paul, dan Jerry C. Olson. 2014. Perilaku Konsumen & Strategi Pemasaran. Edisi 9 Buku 1. Jakarta: Salemba Empat.
- Prasetijo, Ristiyanti dan John J.O.I. Ihalauw. 2005. Perilaku Konsumen. Yogyakarta: Andi.
- Prastiwi, Novia. D. 2016. Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian. Jurnal Ilmu dan Riset Manajemen. 5 (3) 1 – 12.
- Pusat Data dan Sistem Informasi Pertanian Sekretariat Jenderal Kementerian Pertanian. 2015. Outlook Kopi: Komoditas Pertanian Subsektor Perkebunan. ISSN: 1907-1507. Diakses pada tanggal 3 Januari 2017.
- Schiffman, G. Leon dan Leslie Lazar Kanuk. 2007. Consumer Behavior. Ninth Edition. Prentice Hall.
- Solomon, Michael R. 2009. Consumer Behavior: Buying, Having, and Being. Eighteen Edition. Pearson International Edition.
- Sugiyono.2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta. Bandung.
- Tjiptono, Fandy. 2008. Strategi Pemasaran. Yogyakarta: Andi.
- Warayuanti, Wike dan Ama Suyanto. 2015. The Influence of Lifestyle and Consumers Attitudes on Product Purchasing Decision via Online Shopping in Indonesia. European Journal of Business and Management. 7(8)
References
De Vaus, David. 2002. Survey in Social Research. Fifth edition. Routledge.
Engel, James F., Roger D. Blackwell, dan Paul W. Miniard. 1994. Perilaku Konsumen Edisi Keenam Jilid 1 dan 2. Jakarta: Binarupa Aksara.
Fautngiljanan, V.V. A.S. Soegoto, Y. Uhing 2014. Gaya Hidup dan Tingkat Pendapatan Pengaruhnya Terhadap Keputusan Menggunakan Produk Asuransi Prudential di Kota Manado. Jurnal EMBA 2 (3):1192-1202.
Kaharu, Deborah. 2016. Pengaruh Gaya Hidup, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Cosmic. Jurnal Ilmu dan Riset Manajemen. 5(3): 6 - 12.
Kasali, Rhenald. 2006. Change. Jakarta: PT Gramedia Pustaka Utama.
Kotler, Phillip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13 Jilid 1. Jakarta: Erlangga.
Malhotra, Naresh, K. 2010. Riset Pemasaran: Pendekatan Terapan. Edisi Keempat Jilid 1 dan 2. Jakarta: PT Indeks Kelompok Gramedia.
Mowen, John C., dan Michael Minor. 2002. Perilaku Konsumen. Edisi Kelima Jilid 1. Jakarta: Erlangga.
Nasution. 2007. Metode Research: Metode Penelitian. Jakarta: Bumi Aksara.
Peter, J. Paul, dan Jerry C. Olson. 2014. Perilaku Konsumen & Strategi Pemasaran. Edisi 9 Buku 1. Jakarta: Salemba Empat.
Prasetijo, Ristiyanti dan John J.O.I. Ihalauw. 2005. Perilaku Konsumen. Yogyakarta: Andi.
Prastiwi, Novia. D. 2016. Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian. Jurnal Ilmu dan Riset Manajemen. 5 (3) 1 – 12.
Pusat Data dan Sistem Informasi Pertanian Sekretariat Jenderal Kementerian Pertanian. 2015. Outlook Kopi: Komoditas Pertanian Subsektor Perkebunan. ISSN: 1907-1507. Diakses pada tanggal 3 Januari 2017.
Schiffman, G. Leon dan Leslie Lazar Kanuk. 2007. Consumer Behavior. Ninth Edition. Prentice Hall.
Solomon, Michael R. 2009. Consumer Behavior: Buying, Having, and Being. Eighteen Edition. Pearson International Edition.
Sugiyono.2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta. Bandung.
Tjiptono, Fandy. 2008. Strategi Pemasaran. Yogyakarta: Andi.
Warayuanti, Wike dan Ama Suyanto. 2015. The Influence of Lifestyle and Consumers Attitudes on Product Purchasing Decision via Online Shopping in Indonesia. European Journal of Business and Management. 7(8)