Main Article Content
Abstract
Curcuma is frequently employed as an appetite enhancer and for medicinal purposes. In addition to being consumed domestically, Indonesian curcuma is also exported to the global market. This research identifies the manner in which Indonesian curcuma competes in the worldwide market, taking into account the fact that it also competes with curcuma from various other countries. The market position of Indonesian curcuma is identified using the Almost Ideal Demand System (AIDS) method. The comparator countries selected for this study are five curcuma exporters, namely India, the Netherlands, Germany, Spain, and the USA. The analysis utilised time series data from January 2013 to December 2022, and the identification results of this study indicate that Indonesian curcuma is a normal good with elastic and responsive properties to the global demand for curcuma. Furthermore, it is observed that Indonesian curcuma substitutes or replaces Indian curcuma. Conversely, Dutch, German, Spanish, and USA curcuma exhibit a complementary relationship with Indonesian curcuma. To enhance the competitiveness of Indonesian curcuma in the global market, it is imperative to augment the volume and quality of exports, with a particular focus on standardisation and enhancing the added value through processing. This strategic approach is expected to not only ensure price competitiveness with other exporters but also to expand the share of Indonesian curcuma exports in the global market.
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Copyright (c) 2025 Muhammad Ali Yafi

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References
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- Lindström, H. (2022). The Swedish Consumer Market For Organic And Conventional Milk: A Demand System Analysis. Agribusiness, 38(3), 505–532. doi: 10.1002/agr.21739
- Manalu, D. S. T., Harianto, H., Suharno, S., & Hartoyo, S. (2020). Permintaan Kopi Biji Indonesia Di Pasar Internasional. Agriekonomika, 9(1), 114–126. doi: 10.21107/agriekonomika.v9i1.7346
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- Nasution, S. P., Wibowo, R. P., & Supriana, T. (2024). Analysis Competition Coffee Exports From Producing Countries In The United States Market With Use Almost Ideal Demand System (AIDS) Model. Journal Of Ecohumanism, 3(8), 2096-2101. doi: 10.62754/joe.v3i8.4890
- Natalia, E., Simangunsong, B., & Manurung, E. G. T. (2024). Indonesia’s Pulp Export Performance In The China Market: An Analysis Using Almost Ideal Demand System Approach. Agro Bali: Agricultural Journal, 7(1), 92-103. doi: 10.37637/ab.v7i1.1628
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- Paleker, G. (2023). Rhizome Networks: Turmeric’s Global Journey From Haldi Doodh To Turmeric Latte. Agenda, 37(1), 19–26. doi: 10.1080/10130950.2023.2177554
- Pinto, J. da S., Suharno, S., & Rifin, A. (2022). Kinerja Ekspor Cengkeh Indonesia Di Pasar India: Pendekatan Linear Approximate Almost Ideal Demand System (La/Aids). Jurnal Agribisnis Indonesia, 10(2), 262–279. doi: 10.29244/jai.2022.10.2.262-279
- Rifin, A. (2013). Analysis Of Indonesia’s Market Position In Palm Oil Market In China And India. Journal Of Food Products Marketing, 19(4), 299–310. doi: 10.1080/10454446.2013.726950
- Salsabila, D. T., Sambodo, H., & Suharno, S. (2023). Demand Analysis Of Marine Fish In South Cilacap Sub-District: A Linear Approximate Almost Ideal Demand System (La Aids) Model Approach. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 22(1), 195–206. doi: 10.31186/jagrisep.22.01.195-206
- Sedighi, S., Faramarzipalangar, Z., Mohammadi, E., Aghamohammadi, V., Bahnemiri, M. G., & Mohammadi, K. (2025). The Effects Of Curcumin Supplementation On Inflammatory Markers In Systemic Lupus Erythematosus Patients: A Randomized Placebo-Controlled Trial. European Journal Of Nutrition, 64(8), 1–8. doi: 10.1007/s00394-024-03515-7
- Suryanty, M., & Reswita, R. (2016). Analisis Konsumsi Pangan Berbasis Protein Hewani Di Kabupaten Lebong: Pendekatan Model AIDS (Almost Ideal Demand System). Jurnal Agrisep: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 15(1), 101–110. doi: 10.31186/jagrisep.15.1.101-110
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- Valizadeh, H., Abdolmohammadi-vahid, S., Danshina, S., Ziya Gencer, M., Ammari, A., Sadeghi, A., Roshangar, L., Aslani, S., Esmaeilzadeh, A., Ghaebi, M., Valizadeh, S., & Ahmadi, M. (2020). Nano-Curcumin Therapy, A Promising Method In Modulating Inflammatory Cytokines In COVID-19 Patients. International Immunopharmacology, 89(1), 1–12. doi: 10.1016/j.intimp.2020.107088
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References
An, S., Jang, E., & Lee, J.-H. (2020). Preclinical Evidence Of Curcuma Longa And Its Noncurcuminoid Constituents Against Hepatobiliary Diseases: A Review. Evidence-Based Complementary And Alternative Medicine, 2(1), 1–11. doi: 10.1155/2020/8761435
Anggrasari, H., Sari, A. K., & Arminda, F. R. (2023). The Indonesian Coconut Oil Export Opportunities With Main Trade Partner Countries In The International Market. Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo, 25(1), 44-55. doi: 10.37149/bpsosek.v25i1.445
Aulia, R. U., Harianto, & Novianti, T. (2019). Comparation Of Market Position Between Indonesia And Malaysia In The Refined Palm Oil (RPO’s) Market United States Of Ammerica. Jurnal Ilmu Pertanian Indonesia, 24(1), 48–57. doi: 10.18343/jipi.24.1.48
Baye, M. R., & Prince, J. T. (2022). Managerial Economics And Business Strategy (10th Ed.). New York: McGraw-Hill
Bougherara, D., Ropars-Collet, C., & Saint-Gilles, J. (2022). Impact Of Private Labels And Information Campaigns On Organic And Fair Trade Food Demand. Journal Of Agricultural And Food Industrial Organization, 20(1), 39–59. doi: 10.1515/jafio-2019-0018
CBI Ministry of Foreign Affairs. (2023). The Netherlands Is The New Leader In Turmeric Imports. Retrieved from https://www.cbi.eu/news/netherlands-new-leader-turmeric-imports
Central Statistics Agency. (2024). Biopharmaca Crop Production. Retrieved from https://www.bps.go.id/id/statistics-table/2/NjMjMg==/produksi-tanaman-biofarmaka--obat-.html
Choi, Y., Kim, W., Lee, J. S., Youn, S. J., Lee, H., & Baik, M. Y. (2020). Enhanced Antioxidant Capacity Of Puffed Turmeric (Curcuma Longa L.) By High Hydrostatic Pressure Extraction (HHPE) Of Bioactive Compounds. Foods, 9(11), 1–13. doi: 10.3390/foods9111690
Damayanti, Y., Nurchaini, D. S., & Ulma, R. O. (2024). Optimization Of The Use Of Input In Turmeric Farming In Ibru Village, Mestong District, Muaro District, Jambi. Jurnal Agrisep: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 23(02), 483–500. doi: 10.31186/jagrisep.23.02.483-500
Deaton, A., & Muellbauer, J. (1980). An Almost Ideal Demand System. The American Economic Review, 70(3), 312–326. Retrieved from https://www.princeton.edu/~deaton/downloads/An_Almost_Ideal_Demand_System.pdf
Dewanti, R. P., Harianto, H., & Nurmalina, R. (2020). Analisis Permintaan Dan Persaingan Minyak Kelapa (Crude Coconut Oil) Indonesia Di Pasar Internasional. Jurnal Agribisnis Indonesia, 8(1), 69–82. doi: 10.29244/jai.2020.8.1.69-82
Dosoky, N. S., & Setzer, W. N. (2018). Chemical Composition And Biological Activities Of Essential Oils Of Curcuma Species. Nutrients, 10(9), 10–17. doi: 10.3390/nu10091196
Fortunika, S. O., Harianto, H., & Suharno, S. (2021). Posisi Kopi Robusta Indonesia Di Pasar Jerman Menggunakan Metode Linear Approximate Almost Ideal Demand System. Jurnal Agribisnis Indonesia, 9(1), 29–42. doi: 10.29244/jai.2021.9.1.29-42
Gomathi, T., Stephy John, J., Ginil Mon, S., Mujahid Alam, M., Amanullah, M., John Joseph, J., Santhanalakshmi, K., & Vijayakumar, S. (2024). Chitosan/Histidine Nanoparticles For Controlled Curcumin Delivery: A Potential Strategy In Anticancer Treatment. Inorganic Chemistry Communications, 164(112448), 1–13. doi: 10.1016/j.inoche.2024.112448
Hanif, M. F., Agus, A., Ariyadi, B., Muhlisin, & Pambuka, S. R. (2025). Effect Of Turmeric Powder Supplementation On Physical And Chemical Egg Quality, Antioxidant Activity, And Yolk Fatty Acid Profile. Veterinary Integrative Sciences, 23(2), 1–12. doi: 10.12982/VIS.2025.031
Hassan, F. U., Rehman, M. S. U., Khan, M. S., Ali, M. A., Javed, A., Nawaz, A., & Yang, C. (2019). Curcumin As An Alternative Epigenetic Modulator: Mechanism Of Action And Potential Effects. Frontiers In Genetics, 10(6), 1–16. doi: 10.3389/fgene.2019.00514
International Trade Centre. (2024). Trade Statistics For International Business Development. Retrieved from https://www.trademap.org/
Li, X., Peterson, H. H., & Xia, T. (2018). Demand For Organic Fluid Milk Across Marketing Channels. Agricultural And Resource Economics Review, 47(3), 505–532. doi: 10.1017/age.2017.33
Lindström, H. (2022). The Swedish Consumer Market For Organic And Conventional Milk: A Demand System Analysis. Agribusiness, 38(3), 505–532. doi: 10.1002/agr.21739
Manalu, D. S. T., Harianto, H., Suharno, S., & Hartoyo, S. (2020). Permintaan Kopi Biji Indonesia Di Pasar Internasional. Agriekonomika, 9(1), 114–126. doi: 10.21107/agriekonomika.v9i1.7346
Megagita, N. D. G. P., Abidin, Z., & Murniati, K. (2021). Competitiveness Of Indonesia’s Turmeric Commodity In International Market: Using RCA And EPD Approaches. Journal Of Food System And Agribusiness, 5(2), 178–183. doi: 10.25181/jofsa.v5i2.2144
Nasution, S. P., Wibowo, R. P., & Supriana, T. (2024). Analysis Competition Coffee Exports From Producing Countries In The United States Market With Use Almost Ideal Demand System (AIDS) Model. Journal Of Ecohumanism, 3(8), 2096-2101. doi: 10.62754/joe.v3i8.4890
Natalia, E., Simangunsong, B., & Manurung, E. G. T. (2024). Indonesia’s Pulp Export Performance In The China Market: An Analysis Using Almost Ideal Demand System Approach. Agro Bali: Agricultural Journal, 7(1), 92-103. doi: 10.37637/ab.v7i1.1628
Nurzakiah, S. N., Rifin, A., & Nurmalina, R. (2024). Posisi Pasar Karet Indonesia Di Pasar Internasional. Forum Agribisnis, 14(2), 166–175. doi: 10.29244/fagb.14.2.166-175
Paleker, G. (2023). Rhizome Networks: Turmeric’s Global Journey From Haldi Doodh To Turmeric Latte. Agenda, 37(1), 19–26. doi: 10.1080/10130950.2023.2177554
Pinto, J. da S., Suharno, S., & Rifin, A. (2022). Kinerja Ekspor Cengkeh Indonesia Di Pasar India: Pendekatan Linear Approximate Almost Ideal Demand System (La/Aids). Jurnal Agribisnis Indonesia, 10(2), 262–279. doi: 10.29244/jai.2022.10.2.262-279
Rifin, A. (2013). Analysis Of Indonesia’s Market Position In Palm Oil Market In China And India. Journal Of Food Products Marketing, 19(4), 299–310. doi: 10.1080/10454446.2013.726950
Salsabila, D. T., Sambodo, H., & Suharno, S. (2023). Demand Analysis Of Marine Fish In South Cilacap Sub-District: A Linear Approximate Almost Ideal Demand System (La Aids) Model Approach. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 22(1), 195–206. doi: 10.31186/jagrisep.22.01.195-206
Sedighi, S., Faramarzipalangar, Z., Mohammadi, E., Aghamohammadi, V., Bahnemiri, M. G., & Mohammadi, K. (2025). The Effects Of Curcumin Supplementation On Inflammatory Markers In Systemic Lupus Erythematosus Patients: A Randomized Placebo-Controlled Trial. European Journal Of Nutrition, 64(8), 1–8. doi: 10.1007/s00394-024-03515-7
Suryanty, M., & Reswita, R. (2016). Analisis Konsumsi Pangan Berbasis Protein Hewani Di Kabupaten Lebong: Pendekatan Model AIDS (Almost Ideal Demand System). Jurnal Agrisep: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 15(1), 101–110. doi: 10.31186/jagrisep.15.1.101-110
Tomeh, M. A., Hadianamrei, R., & Zhao, X. (2019). A Review Of Curcumin And Its Derivatives As Anticancer Agents. International Journal Of Molecular Sciences, 20(5), 1-23. doi: 10.3390/ijms20051033
Trade Promotion Council of India. (2019). India, World’s Largest Exporter Of Turmeric. Retrieved from https://indbiz.gov.in/india-worlds-largest-exporter-of-turmeric/
Valizadeh, H., Abdolmohammadi-vahid, S., Danshina, S., Ziya Gencer, M., Ammari, A., Sadeghi, A., Roshangar, L., Aslani, S., Esmaeilzadeh, A., Ghaebi, M., Valizadeh, S., & Ahmadi, M. (2020). Nano-Curcumin Therapy, A Promising Method In Modulating Inflammatory Cytokines In COVID-19 Patients. International Immunopharmacology, 89(1), 1–12. doi: 10.1016/j.intimp.2020.107088
Yafi, M. A., Shuarno, & Erwidodo. (2024). Relationship And Elasticity Of Indonesia’S Tobacco Cigars With Major Competitors In The International Market. Agro Bali : Agricultural Journal, 7(3), 774–785. doi: 10.37637/ab.v7i3.2005