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Abstract
The objectives of the research are to study coffee marketing system and to analyze marketing margin in Bermani Ulu Raya district. From these objectives, marketing structure and market behaviorthat reflect a coffee marketing efficiency in Bermani Ulu Raya district can be examined. The result showed that coffee marketing system in the Bermani Ulu Raya is inefficient as indicated by small share margin at frm level and big share marketing margin at following marketing channels. The research also showed that coffee market can be categorized as olygopsonistic market especially wholesaler level.
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References
- Azzaino,Z,1982.Pengantar Tataniaga Pertanian. Departemen Ilmu-Ilmu Sosial Ekonomi Pertanian Fakultas Pertanian IPB Bogor.
- Arifin Rudianto,1984.Analisis Pendekatan Sistem Pemasaran Kacang-Kacangan Di Jawa Timur. Jurusan Ilmu-Ilmu Sosial Ekonomi Pertanian Fakultas Pertanian IPB Bogor.
- Elis Syahniah,2008.Analisis Pendapatan Dan Pemasaran Kopi Di Desa Babakan Baru Dan Desa Air Bening Kecamatan Bermani Ulu Raya Kabupaten Rejang Lebong. Skripsi Fakultas Pertanian UNIB.
- Hernanto,F,1989.Ilmu Usaha Tani. Penebar Swadaya Jakarta.
- Saeffuddin A.M.,1982.Pemasaran Produk Pertanian IPB Bogor.
- Surahtiah,Ken,2006.Ilmu Usaha Tani. UGM Yogyakarta.
- Swasta B,1972.Asas-Asas Marketing. Liberty Yogyakarta.
References
Azzaino,Z,1982.Pengantar Tataniaga Pertanian. Departemen Ilmu-Ilmu Sosial Ekonomi Pertanian Fakultas Pertanian IPB Bogor.
Arifin Rudianto,1984.Analisis Pendekatan Sistem Pemasaran Kacang-Kacangan Di Jawa Timur. Jurusan Ilmu-Ilmu Sosial Ekonomi Pertanian Fakultas Pertanian IPB Bogor.
Elis Syahniah,2008.Analisis Pendapatan Dan Pemasaran Kopi Di Desa Babakan Baru Dan Desa Air Bening Kecamatan Bermani Ulu Raya Kabupaten Rejang Lebong. Skripsi Fakultas Pertanian UNIB.
Hernanto,F,1989.Ilmu Usaha Tani. Penebar Swadaya Jakarta.
Saeffuddin A.M.,1982.Pemasaran Produk Pertanian IPB Bogor.
Surahtiah,Ken,2006.Ilmu Usaha Tani. UGM Yogyakarta.
Swasta B,1972.Asas-Asas Marketing. Liberty Yogyakarta.