“Comparative Analysis of Offline and Online Marketing Mix for Jackfruit Chips and Banana Chips in The Local Processing Fruit Small Industry in Bandar Lampung City” (2025) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 24(01), pp. 19–36. doi: 10.31186/jagrisep.24.01.19-36.