Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

PRIORITY DETERMINATION OF MARKETING MIX AT NADHIRA NAPOLEON GIFT SHOPS IN PEKANBARU USING THE ANALYTIC NETWORK PROCESS METHOD

2023-08-23T03:22:02+00:00

Nadhira Napoleon is one of the shops that houses the largest and most comprehensive chain of souvenir shops in Pekanbaru City. In carrying out its business certainly can not be separated from a good marketing strategy. One of the marketing strategies that is often carried out by a company is the 7P marketing mix. This study aims to determine marketing mix priorities at Nadhira Napoleon's Souvenir Shop. Data analysis is carried out by means of weighting from experts, distributors and consumers using the ANP (Analytic Network Process) method. The results of the data analysis show that the Place mix is the first priority carried out by the Nadhira Napoleon Gift Shop with a weight of 0.227 with a percentage of 22.72%. Followed by the place marketing mix which occupies the first position, namely out lite Location with a weight of 0.085 with a percentage of 17. Furthermore, the alternative that is the first priority of the marketing mix is to expand market share with a weight of 0.247 and a percentage of 49.4. Gift shop Nadhira Napoleon set up a gift shop which is strategically located, with easy access for consumers. Starting from the layout, shop settings, traffic flow conditions such as congestion, and parking lots for easy access in and out of vehicles and the level of security is very trustworthy, so that the Nadhira Napoleon Gift Shop can dominate the market share for souvenir products.

MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY

2023-07-11T23:44:24+00:00

Marketing strategy is needed in developing original products. Sumbawa forest honey is an original product from West Nusa Tenggara, Indonesia. The problems marketing are fluctuating price and the availability of other honey product as competitors. The purpose of this research was to identify the top priorities strategy marketing of this honey. The data analysis using A’WOT. It’s combination of SWOT and AHP analysis. SWOT analysis was employed to identify strengths, weaknesses, opportunities, and threats in marketing of Sumbawa forest honey. AHP (Analitycal Hierarchy Process) analysis was performed to determine priority on alternative of marketing strategy of Sumbawa forest honey. The finding of this research showed that SO strategy was the top priority strategies in marketing of Sumbawa forest honey with value 0.580. The top three priorities on alternative of strategies are packaging the Sumbawa forest honey hygienically and attractively (0.343), maintains the quality and purity of Sumbawa forest honey (0.275), and partnering with financial institutions (0,125).

INCREMENTAL QUAIL FARMING BUSINESS AND SWITCHING VALUE IN BUSINESS DEVELOPMENT (CASE STUDY: INTEGRATED WASTE DISPOSAL SITE IN BOGOR CITY)

2023-09-06T03:48:06+00:00

Quail birds are considered one of the poultry commodities in the livestock sector. There is an imbalance between the supply and demand of quail eggs. The quail farm located at the integrated waste disposal site in Bogor City aims to increase its quail egg-laying capacity by 25 percent, with requires an investment. This study aims to analyze the feasibility of developing a quail farm at the Integrated Waste Disposal Site in Bogor City. The feasibility analysis encompasses both non-financial and financial aspects. The results of the non-financial aspect analysis indicate that the planned farm development is viable for implementation, as the feasibility scores for each non-financial aspect exceed 50 percent. The financial analysis, without development, yields an NPV of IDR 232,229,923, an IRR of 21 percent, a Net B/C of 2.04, and a Payback Period of 7 years and 5 months. On the other hand, the financial analysis, with development, yields an NPV of IDR 662,445,448, an IRR of 44 percent, a Net B/C of 3.80, and a Payback Period of 3 years and 9 months. Therefore, under both conditions, the business development plan is financially feasible. Additionally, there is an increase in net benefits of 53.15 percent with the development. Based on the switching value analysis, the farm is sensitive to a decline in income.

ROOT MAP OF RISK, PERCEPTION AND ACTION AT RETAIL TRADERS OF HONEY WATERMELON

2023-09-06T06:51:41+00:00

The front side of the coin represents business potential, while the reverse side depicts the associated business hazards, indicating that risk is an important component of enterprise. The root cause of the risk, which can be used to decide what action to take, can be difficult to identify, when the hazard is not clearly characterized, as this may result in action simply covering the risk. Similar concerns exist in the honey watermelon business. This study involved 28 fruit traders (retailers) who were selected based on the census method. This research has three objectives. First, find out the root cause (risk) of the honey water melon trade to fruit traders in Bengkulu City by using the Ishikawa diagram analysis tool (risk causal map analysis). The research results obtained are prejudiced. Second, to find out the perceptions of fruit traders on the risks of the honey watermelon trade in Bengkulu City using the Likert-scale-analysis tool, the results are 75% categorized as neutral. Third, to find out the actions of the trader group on the risk of buying and selling honey melon. iIt is mostly carried out in Bengkulu City using a qualitative descriptive analysis tool, and the research results obtained by the traders choose to do research (examine) and carry out risk identification.

IMPACT OF IRRIGATION DEVELOPMENT ON SOCIO-ECONOMY AND REGIONAL DEVELOPMENT (CASE STUDY IN THE WAY TULUNG BUHO IRRIGATION AREA, TIYUH KIBANG YEKTI JAYA, LAMBU KIBANG DISTRICT, WEST TULANG BAWANG REGENCY)

2023-09-13T06:50:31+00:00

Agricultural development aims to increase rice production to meet the food needs of the population. The development of irrigation networks is one of the efforts to increase rice production and create new rice fields carried out by the government, one of which is the Development of the Way Tulung Buho Irrigation Area, Tiyuh Kibang Yekti Jaya, Lambu Kibang District, West Tulang Bawang Regency. This study aims to examine the effect of irrigation development on agricultural, social and economic productivity, as well as the feasibility of irrigation development and development. This research was conducted by collecting data from all farmers who received Way Tulung Buho irrigation services in Tiyuh Kibang Yekti. The results showed that irrigation development had a positive and significant impact on increasing rice production, increasing the cropping index and being able to create new rice fields. The socio-economic impacts are in the form of the establishment of P3A organizations, increasing farmers' income and flooding problems that occur when irrigation is operating. Irrigation development is economically feasible and irrigation area development plans can be implemented.

LOCATION QUOTIENT ANALYSIS IN DETERMINING CATTLE BASE IN ACEH, INDONESIA

2023-07-12T03:42:03+00:00

Aceh province is an area that has prospects for the development of cattle. The potential of the Province of Aceh has considerable prospects for improving its economy in the future. This study uses a quantitative descriptive approach using a survey method based on secondary data. The data was taken from related government agencies, such as the Aceh Provincial Animal Husbandry Service, and the Aceh Statistics Centre. This study aims to identify the livestock base in various districts/cities in Aceh Province. The secondary data obtained was used as the basis for the survey method used in this study. This study used a quantitative descriptive research design and conducted a Location Quotient (LQ) analysis to identify the location of cattle centres in Aceh Province. The livestock population in Aceh Province in 2012-2021 is used as data in this study. The results of the study found 13 livestock base areas in Aceh Province namely Aceh Tamiang, Aceh Singkil, Nagan Raya, East Aceh, Pidie Jaya, Bireuen, Aceh Besar, Simeulue, Southeast Aceh, Banda Aceh City, Aceh Jaya, Pidie, and Gayo Luwes.

EVALUATING THE BUSINESS PERFORMANCE OF BROILER CHICKEN FARMING: A CASE STUDY OF PT. BCD IN SELEBAR DISTRICT, BENGKULU CITY

2023-09-23T23:07:47+00:00

This study aims to analyze the financial performance of the broiler farm business of PT. BCD and to find out the condition of the broiler farm business of PT. BCD. The methods used in this study are the analysis of financial ratios (solvability, liquidity, and profitability) and the Altman Z-score method (safe, gray, or distressed). The study results show that the company is suspected of experiencing unfavorable financial conditions after an analysis using financial ratios (liquidity, solvability, and profitability ratios) supported by financial report data for 2019–2021. The results obtained by broiler chicken farming company PT. BCD in 2019–2021 showed very good results. The criteria are very good, indicating that the company has managed its capital, assets, profits, and debts in a way that can be sustained for the long term. The business conditions of PT. BCD are suspected of experiencing bankruptcy after analyzing the Altman Z-score method with financial report data for 2019–2021. The results stated that the company was in a safe zone (continuing), which meant that the company did not experience bankruptcy. A high Altman Z-score indicates that the company is very far from bankruptcy.

FEASIBILITY ANALYSIS OF URBAN SMALLHOLDER RICE FARMING IN BANGAKALA VILLAGE, MANGGALA DISTRICT, MAKASSAR CITY

2023-09-18T15:03:38+00:00

Every business that carried out is expected to be sustainable. Businesses in the agricultural sector can continue if they can provide benefits to the management. The sustainability of a business in the agricultural sector can be seen in social economics and ecological sustainability. Economic sustainability can be seen in terms of economic feasibility, for example, being able to generate profit or income. While social sustainability is indicated by the existence of cooperation and the ability to minimize completeness among stakeholders, especially among fellow farming actors, while an Ecological sustainability farming business occurs when there is an effort among farming actors to conserve land and apply organic farming. This study aims to determine the feasibility of urban rice farming in Bangkala Village, Manggala District, Makassar City. Respondentd were chosen purposively sampling technique. While the data was analyzed by using B/C ratio. The results of the analysis of the B/C ratio obtained were 0.72, meaning that rice farming for urban farmers in the Bangkala sub-district, Manggala District, from an economic point of view, was no longer feasible or not longer profitable. Therefore farmers have to look for other sources of income such as becoming construction workers, sellers, or starting a business, so the government needs to intervene to provide training to build the skills needed by farmers.

ASSESSING THE COST STRUCTURE, INCOME, AND EFFICIENCY OF RED CHILI FARMING IN KAYU ARO DISTRICT, KERINCI REGENCY, AND IMPLICATIONS FOR RURAL GOVERNMENT POLICIES

2023-09-14T04:23:43+00:00

This research aims to describe a general overview of red chili farming in Kayu Aro Sub-district and Kerinci Regency generally, analyze the cost structure and income and the feasibility of red chili farming, and to analysis implementation to rural goverment. This research was conducted in Kayu Aro Sub-district, specifically in Batang Sangir and Sungai Tanduk villages. The number sampled in this study was 54 farmers. Both primary and secondary data were utilized. The data analysis methods used were descriptive analysis and quantitative analysis. The research shows that red chili farming in the research area is a traditional practice that has been passed down through generations and remains deeply rooted in the culture. Consequently, all basic farming activities are based on traditional experiences. The first step in red chili farming is seed preparation, where farmers use local seeds known as LOKER (Local Kerinci), obtained from previous harvests, eliminating the need to purchase seeds. Generally, red chili farmers in the research location have small land holdings where they own on average 0.18 hectares. The red chili farming maintenance activities include transplanting, staking, weeding, fertilization, as well as pest and disease control. The cost structure consists of fixed costs amounting to IDR 1,413,000/MT/year and variable costs amounting to IDR 27,985,000/MT/year. The income obtained from red chili farming is IDR 18,963,400/farmer/MT. The R/C ratio for red chili farming is 1.70, indicating that the farming activity in the research area is profitable and viable to pursue.

EFFICIENCY ANALYSIS OF PALM KERNEL OIL AS A RAW MATERIAL IN IMPROVING SUPPLY CHAIN PERFORMANCE: CASE STUDY AT PT XYZ

2023-09-14T04:27:22+00:00

This study aims to analyze the efficiency of raw materials supply and measure supply chain performance at PT XYZ. The method used to measure supply chain performance is SCOR. This research is limited to PKO raw material from suppliers and lauric acid products by PT XYZ. Results showed that the method of raw material procurement in PT XYZ was already efficient. The supply chain performance in PT XYZ was good yet only the POF matrix gives an unfavorable result compared to the brancmark from a similar company. Commonly in running operation of production, PT XYZ has several steps of supply chain that only involve suppliers, PT XYZ and direct to customer. The result showed from the measurement of matrix: level 1 is POF=88.36%, OFCT=44 days, and CTCCT=51 days. In level 2, PT XYZ conducted all activities in planning process (P1-P5), executing (S2, M1, M2, M3, D2, D3 and DR1) and enabling. On the mapping of level 2 obtained that the result of deliver process have the lowest performance and analysis in level 3 should be conducted to explain the deliver process in more detail.

MEMBER PERCEPTION OF CASSAVA FARMER GROUP PERFORMANCE IN SUNGAI BULUH UTARA VILLAGE, BATANG ANAI DISTRICT, PADANG PARIAMAN REGENCY

2023-08-30T01:10:54+00:00

This research was conducted from January to February 2022 in Buluh Utara Village, Batang Anai District, Padang Pariaman Regency. The aim was to analyze members' perceptions of the performance of cassava farmer group. The number of farmer group members in Sungai Buluh Utara Village is 119 cassava farmers who are from four farmer group, namely the Women Farmer Group (Kelompok Wanita Tani, KWT) of Kampung Apar, Kampung Apar, Maju Sepakat and Harapan Baru. The number of respondents was 54 people obtained by the Slovin formula and taken proportionally from each farmer group. The performance of farmer group assessed by members includes the role or function of farmer group as Learning Classes, Cooperation Forums and Production Units. Farmers' perceptions of the performance of farmer group were measured using a Likert scale and then grouped into three categories namely Not Good, Quite Good and Good. The results showed that most of the members (61.11%) gave the perception that the performance of the cassava farmer group as a Learning Class was in the good category, while for the Cooperation Forum r the majority (74.08) of the members rated it was less good and for the role as a Production Unit is also viewed as unfavorable by as many as 66.67% of members.

COMMUNITY'S PERCEPTION OF POST-TIMAH MINING LAND MANAGEMENT AS AIK NIBUNG ARD GARDEN AGRO-ECOTOURISM IN BADAU VILLAGE

2023-09-15T04:20:51+00:00

The development of Aik Nibung agro-ecotourism ARD Garden in Badau Village is a post-tin mining management business. This activity cannot be separated from the mainstay role of farmers in this management. This study aimed to identify various forms of business management of post-tin mining land by leading farmers and to describe community perceptions of post-tin mining land management in Badau Village. This research is a case study with a descriptive research method and is analyzed qualitatively using a Likert scale. Sampling was done purposively (purposive sampling) with a total of 30 respondents. Data was collected through questionnaires, observations, interviews, and documentation. The results showed that: 1) The business managed by farmers is the mainstay in developing the Aik Nibung agro-ecotourism area ARD Garden, namely celocia, sunflower and button flower gardens, horticultural plant cultivation and tilapia fish cultivation; 2) The community's perception of pre-management of post-tin mining land is in agreement with an index coefficient value of 78.2%. Community perceptions of post-mining land management agree with an index coefficient value of 78.7% and community perceptions of successful post-mining land management strongly agree with an index coefficient value of 83.17%. With an average index coefficient value of 80.02% at the level of strongly agree.

ANALYSIS OF THE TOBACCO FARMERS' DISTRIBUTION PATTERN: STUDY CASE IN BULU DISTRICT, TEMANGGUNG

2023-09-28T20:52:44+00:00

Temanggung Regency is one of the areas that distributes the largest tobacco products in Central Java Province. The strategic location on the slopes of a mountain makes tobacco plants suitable to be used as a source of agriculture in the region. The large number of agricultural lands spread across Temanggung Regency provides abundant agricultural products. But in reality, the development of this tobacco farmer business has experienced many problems, such as unstable selling prices, decreased farmer productivity, and changing harvest times. This research study aims to analyze the factors that influence the income of tobacco farmers in Temanggung Regency. This study uses primary data through direct observation and direct interviews with tobacco farmers using questionnaires and secondary data as research support. The results of this study indicate that the marketing of tobacco produced by farmers has several channels such as warehouses, brokers, factories, tengquats, and small traders. Suggestions for further research by adding marketing margin analysis and added value analysis to enrich the research discussion.

COMPARISON OF SIDENUK NUCLEAR RICE AGRIBUSINESS WITH CILIWUNG RICE IN BAJENG DISTRICT, GOWA REGENCY

2023-09-20T04:44:31+00:00

This study aims to analyze the comparison of production input use, production process, marketing, support, and income of rice fields planted with Sidenuk nuclear rice and rice fields planted with Ciliwung rice in Bajeng District, Gowa Regency. The data obtained were analyzed using the descriptive comparative method to compare the comparative use of production inputs, production processes, marketing, support and farm income, and using comparative test analysis using the t-test to compare differences in income between Sidenuk Nuclear rice farmers and Ciliwung rice farmers. There are differences in agricultural inputs in this study, the difference is the area of land, the type and amount of seeds used, the type and amount of fertilizer used, the type and amount of pest and plant disease drugs used, as well as the amount of labor and the length of work required. In the production section, there are differences in seeding time, transplanting time, the amount and time of weeding, fertilizer time, and harvest time. In the marketing and support section, no differences were found. T test results sig value, (2-tailed) of 0.000 <0.05 which means H0 is rejected so it can be concluded that there is a significant difference between the net income of Nuclear Sidenuk rice farmers and Ciliwung rice farmers in Bajeng district, Gowa Regency.