Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis https://ejournal.unib.ac.id/agrisep <p>Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis is a scientific communication media which is issued by Agribusiness Study Program of Agricultural Socio-Economics Faculty of Agriculture, the University of Bengkulu in collaborations with <a title="AAI" href="http://www.aai.web.id/?page_id=35&amp;lang=id">Associations Agribisnis Indonesia (AAI)</a>. It's the contribution to the development of social science and agricultural economy in agribusiness field which is divided into English which contains research results, literature review, field cases or concepts in the socio-economic field of agriculture. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis p-ISSN <a href="http://issn.pdii.lipi.go.id/issn.cgi?cetakdaftar&amp;1494005177&amp;1&amp;&amp;">1412 - 8837 (Printed)</a> and e-ISSN <a href="http://u.lipi.go.id/1494005177">2579-9959 (online)</a> in a year published twice (March and September). It fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. <a href="https://ejournal.unib.ac.id/agrisep/description">Click here for more detail</a></p> en-US <p>Authors who publish with this journal agree with the following terms:</p><ol type="a"><li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <span> </span><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li><li>This work is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</li></ol> jurnalagrisep@unib.ac.id (Prof. Dr. Ir. Ketut Sukiyono, M.Ec) rrizkin@unib.ac.id (Ridha Rizki Novanda, SE, M.Si) Thu, 14 Sep 2023 07:45:10 +0000 OJS http://blogs.law.harvard.edu/tech/rss 60 MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY https://ejournal.unib.ac.id/agrisep/article/view/27549 <p><em>Marketing strategy is needed in developing original products. </em><em>Sumbawa forest honey is an </em><em>original product</em><em> from West Nusa Tenggara, Indonesia. </em><em>T</em><em>he problems marketing </em><em>are</em><em> fluctuating price and the availability of other honey product as competitors. Th</em><em>e purpose of this</em><em> research was </em><em>to identify </em><em>the </em><em>top priorities </em><em>strateg</em><em>y</em> <em>marketing of</em> <em>this</em><em> honey. The </em><em>data</em> <em>analysis </em><em> using A’WOT</em><em>. It’s combination</em><em> of SWOT and AHP analysis. SWOT analysis was employed to identify strength</em><em>s</em><em>, weaknesses, opportunit</em><em>ies</em><em>, and threat</em><em>s</em><em> in marketing of Sumbawa forest honey. AHP (Analitycal Hierarchy Process) analysis was performed to determine priority on alternative of marketing strategy of Sumbawa forest honey</em><em>.</em> <em>The </em><em>finding</em> <em>of this research showed that SO strategy was the </em><em>top</em> <em>priority </em><em>strateg</em><em>ies</em><em> in marketing of Sumbawa forest honey</em><em> with value 0.</em><em>580.</em> <em>T</em><em>he </em><em>top three </em><em>priorit</em><em>ies</em><em> on alternative of strateg</em><em>ies</em> <em>are</em><em> packaging the Sumbawa forest honey hygienically and attractively</em><em> (0.</em><em>343</em><em>), </em><em> </em><em>maintains the quality and purity of Sumbawa forest honey (0.2</em><em>75</em><em>), and partnering with financial institutions (0,1</em><em>25</em><em>).</em></p> Nila Wijayanti, Syahdi Mastar, Siti Nurwahidah Copyright (c) 2023 Nila Wijayanti, Syahdi Mastar, Siti Nurwahidah https://creativecommons.org/licenses/by-sa/4.0 https://ejournal.unib.ac.id/agrisep/article/view/27549 Mon, 25 Sep 2023 00:00:00 +0000 IMPACT OF IRRIGATION DEVELOPMENT ON SOCIO-ECONOMY AND REGIONAL DEVELOPMENT (CASE STUDY IN THE WAY TULUNG BUHO IRRIGATION AREA, TIYUH KIBANG YEKTI JAYA, LAMBU KIBANG DISTRICT, WEST TULANG BAWANG REGENCY) https://ejournal.unib.ac.id/agrisep/article/view/29069 <p>Agricultural development aims to increase rice production to meet the food needs of the population. The development of irrigation networks is one of the efforts to increase rice production and create new rice fields carried out by the government, one of which is the Development of the Way Tulung Buho Irrigation Area, Tiyuh Kibang Yekti Jaya, Lambu Kibang District, West Tulang Bawang Regency. This study aims to examine the effect of irrigation development on agricultural, social and economic productivity, as well as the feasibility of irrigation development and development. This research was conducted by collecting data from all farmers who received Way Tulung Buho irrigation services in Tiyuh Kibang Yekti. The results showed that irrigation development had a positive and significant impact on increasing rice production, increasing the cropping index and being able to create new rice fields. The socio-economic impacts are in the form of the establishment of P3A organizations, increasing farmers' income and flooding problems that occur when irrigation is operating. Irrigation development is economically feasible and irrigation area development plans can be implemented. </p> Muhammad Fahmi Rizaldy, Wan Abbas Zakaria, Teguh Endaryanto Copyright (c) 2023 Muhammad Fahmi Rizaldy, Wan Abbas Zakaria, Teguh Endaryanto https://creativecommons.org/licenses/by-sa/4.0 https://ejournal.unib.ac.id/agrisep/article/view/29069 Sat, 23 Sep 2023 00:00:00 +0000 PRIORITY DETERMINATION OF MARKETING MIX AT NADHIRA NAPOLEON GIFT SHOPS IN PEKANBARU USING THE ANALYTIC NETWORK PROCESS METHOD https://ejournal.unib.ac.id/agrisep/article/view/26059 <p>Nadhira Napoleon is one of the shops that houses the largest and most comprehensive chain of souvenir shops in Pekanbaru City. In carrying out its business certainly can not be separated from a good marketing strategy. One of the marketing strategies that is often carried out by a company is the 7P marketing mix. This study aims to determine marketing mix priorities at Nadhira Napoleon's Souvenir Shop. Data analysis is carried out by means of weighting from experts, distributors and consumers using the ANP (Analytic Network Process) method. The results of the data analysis show that the Place mix is ​​the first priority carried out by the Nadhira Napoleon Gift Shop with a weight of 0.227 with a percentage of 22.72%. Followed by the place marketing mix which occupies the first position, namely out lite Location with a weight of 0.085 with a percentage of 17. Furthermore, the alternative that is the first priority of the marketing mix is ​​to expand market share with a weight of 0.247 and a percentage of 49.4. Gift shop Nadhira Napoleon set up a gift shop which is strategically located, with easy access for consumers. Starting from the layout, shop settings, traffic flow conditions such as congestion, and parking lots for easy access in and out of vehicles and the level of security is very trustworthy, so that the Nadhira Napoleon Gift Shop can dominate the market share for souvenir products.</p> Hilma Anisa Putri, Fajar Restuhadi, Novia Dewi Copyright (c) 2023 Hilma Anisa Putri, Fajar Restuhadi, Novia Dewi https://creativecommons.org/licenses/by-sa/4.0 https://ejournal.unib.ac.id/agrisep/article/view/26059 Mon, 25 Sep 2023 00:00:00 +0000