Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY

Nila Wijayanti, Syahdi Mastar, Siti Nurwahidah — Mon, 25 Sep 2023 00:00:00 +0000

Marketing strategy is needed in developing original products. Sumbawa forest honey is an original product from West Nusa Tenggara, Indonesia. The problems marketing are fluctuating price and the availability of other honey product as competitors. The purpose of this research was to identify the top priorities strategy marketing of this honey. The data analysis using A’WOT. It’s combination of SWOT and AHP analysis. SWOT analysis was employed to identify strengths, weaknesses, opportunities, and threats in marketing of Sumbawa forest honey. AHP (Analitycal Hierarchy Process) analysis was performed to determine priority on alternative of marketing strategy of Sumbawa forest honey. The finding of this research showed that SO strategy was the top priority strategies in marketing of Sumbawa forest honey with value 0.580. The top three priorities on alternative of strategies are packaging the Sumbawa forest honey hygienically and attractively (0.343), maintains the quality and purity of Sumbawa forest honey (0.275), and partnering with financial institutions (0,125).

IMPACT OF IRRIGATION DEVELOPMENT ON SOCIO-ECONOMY AND REGIONAL DEVELOPMENT (CASE STUDY IN THE WAY TULUNG BUHO IRRIGATION AREA, TIYUH KIBANG YEKTI JAYA, LAMBU KIBANG DISTRICT, WEST TULANG BAWANG REGENCY)

Muhammad Fahmi Rizaldy, Wan Abbas Zakaria, Teguh Endaryanto — Sat, 23 Sep 2023 00:00:00 +0000

Agricultural development aims to increase rice production to meet the food needs of the population. The development of irrigation networks is one of the efforts to increase rice production and create new rice fields carried out by the government, one of which is the Development of the Way Tulung Buho Irrigation Area, Tiyuh Kibang Yekti Jaya, Lambu Kibang District, West Tulang Bawang Regency. This study aims to examine the effect of irrigation development on agricultural, social and economic productivity, as well as the feasibility of irrigation development and development. This research was conducted by collecting data from all farmers who received Way Tulung Buho irrigation services in Tiyuh Kibang Yekti. The results showed that irrigation development had a positive and significant impact on increasing rice production, increasing the cropping index and being able to create new rice fields. The socio-economic impacts are in the form of the establishment of P3A organizations, increasing farmers' income and flooding problems that occur when irrigation is operating. Irrigation development is economically feasible and irrigation area development plans can be implemented.

PRIORITY DETERMINATION OF MARKETING MIX AT NADHIRA NAPOLEON GIFT SHOPS IN PEKANBARU USING THE ANALYTIC NETWORK PROCESS METHOD

Hilma Anisa Putri, Fajar Restuhadi, Novia Dewi — Mon, 25 Sep 2023 00:00:00 +0000

Nadhira Napoleon is one of the shops that houses the largest and most comprehensive chain of souvenir shops in Pekanbaru City. In carrying out its business certainly can not be separated from a good marketing strategy. One of the marketing strategies that is often carried out by a company is the 7P marketing mix. This study aims to determine marketing mix priorities at Nadhira Napoleon's Souvenir Shop. Data analysis is carried out by means of weighting from experts, distributors and consumers using the ANP (Analytic Network Process) method. The results of the data analysis show that the Place mix is the first priority carried out by the Nadhira Napoleon Gift Shop with a weight of 0.227 with a percentage of 22.72%. Followed by the place marketing mix which occupies the first position, namely out lite Location with a weight of 0.085 with a percentage of 17. Furthermore, the alternative that is the first priority of the marketing mix is to expand market share with a weight of 0.247 and a percentage of 49.4. Gift shop Nadhira Napoleon set up a gift shop which is strategically located, with easy access for consumers. Starting from the layout, shop settings, traffic flow conditions such as congestion, and parking lots for easy access in and out of vehicles and the level of security is very trustworthy, so that the Nadhira Napoleon Gift Shop can dominate the market share for souvenir products.