Dharmakayana

Empowering High School Students through Digital Marketing Training in the Era of Industry 4.0: A Community Engagement Program in Sidoarjo

Edi Widodo — 2025-11-30

Mastery of design technology and digital marketing is a crucial skill in the era of Industry 4.0. These competencies are especially important for the younger generation to support product development and foster entrepreneurial mindsets. This community engagement program aimed to provide training on digital marketing strategies to senior high school and vocational school students in Sidoarjo Regency. Three schools actively participated in the program: SMK Muhammadiyah 3 Ngoro, SMK Trisakti Sidoarjo, and SMK Krian. The activities included the provision of training modules, program socialization, intensive training sessions, and continued mentoring. The training materials focused on content planning, utilization of social media, business account management, and digital promotion strategies tailored to student-created products. The results of the program indicated an increased understanding among participants of both the concepts and practices of digital marketing, as well as the emergence of student-led initiatives to build school-based brands and digital promotional accounts.

Charcoal Production Training Using Used-Oil Stoves in Pasar Kerkap Village

Zulian zuliantoni — 2025-11-30

This community service activity aims to improve the understanding and skills of school dropouts in Pasar Kerkap Village by providing training in charcoal production using technology derived from used oil stoves. The program is designed using a participatory training approach based on appropriate technology, emphasizing the active role of participants throughout the process. The activity begins with a preparatory phase that includes coordination with village officials, a survey to find participants, the provision of tools and materials, and the development of training modules. Next, a socialization session is held discussing the concepts of renewable energy, biomass waste processing, and how used oil stoves work through interactive lectures and equipment demonstrations. The main part of this activity is hands-on practice in charcoal production, which includes raw material preparation, the charcoal-making process, cooling, packaging, and a simulation of calculating production costs as a form of entrepreneurship education. The mentoring and evaluation phase is carried out to ensure that participants can apply the technology independently, as well as to assess product quality and the sustainability of the program. The results of this activity include the formation of a skilled youth group, environmentally friendly charcoal products with market value, and training modules and videos as learning tools. This program is expected to encourage economic independence and increase environmental awareness by utilizing waste productively.

Enhancing Agricultural Land Processing Through Tillage Machine Utilization in Pangean Farmer Groups

Jhonni Rahman — 2025-11-30

The use of plowing machines is an important innovation in horticultural farming systems because it can increase land efficiency and productivity. This activity aims to analyze the effectiveness of plowing machines in accelerating the soil cultivation process and its impact on increasing the productivity of horticultural farmers in the Jaya Makmur Farmers Group. A descriptive approach was used by observing the plowing machine's working process and comparing it with traditional soil cultivation methods commonly used by farmers. Data were obtained through field observations and interviews with farmer group members. The results showed that the use of plowing machines increased the speed of soil cultivation up to ten times faster than traditional methods. In addition, plowing machines resulted in more even soil inversion, creating more optimal soil conditions for horticultural plant growth. These findings confirm that the use of plowing machines not only saves time and labor but also has the potential to increase crop productivity through more efficient soil management. Thus, the use of plowing machines is a strategic solution to support increased efficiency and yields in horticultural cultivation.

Polybag Chili Cultivation Training for Empowerment and Food Security in Pematang Gubernur

Nurul Iman Supardi — 2025-11-30

This community service activity aims to improve community food security through the implementation of chili cultivation in polybags in Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City. The main problems faced by the community at the partner location are limited yard space and high chili prices during certain seasons. Through chili cultivation training in polybags, the community is equipped with knowledge and practical skills ranging from preparing the planting medium, sowing seeds, planting, maintenance, and harvesting. Implementation methods include counseling, live demonstrations, and field assistance. The results of the activity show an increase in community knowledge and motivation in utilizing limited land to grow chili independently. Thus, this activity contributes to supporting household food security and community economic empowerment.

Training on Viscosity Analysis to Optimize Positive Displacement Pump Performance in Milk Production

Tungki Yufa Paradana — 2025-11-30

This community service program was implemented to enhance the competency of production operators in understanding and applying viscosity analysis to optimize the performance of positive displacement pumps in the sweetened condensed milk (SCM) production process. Based on pump performance data obtained from the production area, an increase in fluid viscosity from 1000 to 2000 cP significantly impacted flow reduction, increased motor load, decreased efficiency, and overall operational performance decline. This condition indicates the need for structured training for operators to understand the relationship between viscosity, temperature, and pump parameters. The activities conducted included theoretical training, field practice, implementation of new SOPs, and evaluation of pump performance before and after the SOP. The evaluation results showed an average pump efficiency increase of 11.4% and a motor load reduction of 12–25%, particularly under high viscosity conditions. The operator can identify the optimal viscosity, adjust the inverter frequency based on the recommendation table, and independently perform performance analysis. Thus, this program is effective in enhancing production process efficiency and strengthening human resource competencies in the sweetened condensed milk production line.

Training on Making Kalamansi Syrup in Lempuing Village, Bengkulu City

Hendri Hestiawan — 2025-11-30

Kalamansi oranges (Citrus microcarpa) are a horticultural commodity typical of Bengkulu Province with high economic potential. However, their utilization as a value-added processed product is still limited. This training activity aims to provide knowledge and skills in making kalamansi syrup, a superior product of Bengkulu Province, to residents of RT 18, Lempuing Village, Bengkulu City. The activity was carried out through socialization, practice, and evaluation methods. The training results showed an increase in participants' knowledge and skills and the formation of a small-scale business development plan. This activity supports community empowerment and strengthening the local economy, while promoting Bengkulu's signature products.

Community Empowerment Through Compost Production Training Using Palm Oil Frond Waste in Pematang Gubernur

Agus Nuramal — 2025-11-30

Palm oil frond waste is a type of agricultural waste that is quite abundant in Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City. To date, this waste has not been optimally utilized and tends to be discarded, thus potentially polluting the environment. This community service activity aims to improve community knowledge and skills in processing palm oil frond waste into compost through hands-on training (learning by doing). The implementation method includes identifying partner needs, counseling, technical training in composting, practical assistance, as well as evaluation and follow-up. The results of the activity show an increase in community knowledge and skills in composting, the formation of compost products resulting from the training, the development of training modules, and the formation of community-based compost processing groups. This activity proves that utilizing palm oil frond waste can be an environmentally friendly solution while supporting community food security.

Digital Branding and Promotion Strategy for MSMES Through Instagram and Website in Taba Mulan Village

Arie Vatresia — 2025-11-30

This Community Service Program (KKN) carries the theme of digital promotion through the strategic use of two main digital media: Instagram and the Village Website. Instagram is used as a dynamic visual promotion medium for local MSME products, while the village website serves as an information center as well as a village branding tool. The main objectives are to expand the marketing reach of MSME products, improve community digital literacy, and build the professional image of Taba Mulan Village, Kepahiang Regency. The results show that the integration of social media and the village website not only increases local product exposure but also strengthens the village's identity and credibility in the digital space.

Keywords: Digital Branding, MSME Promotion, Instagram, Village Website, Digital Literacy, Community Service Program

Socialization of Tsunami Mitigation Science for Coastal and Lowland Communities in Pagar Dewa

puspawan angky — 2025-11-30

Bengkulu City is a region with a high risk of tsunami due to its location adjacent to the Indian Ocean and its position in an active subduction zone. The low level of public knowledge regarding disaster mitigation increases the potential for casualties in the event of a tsunami. This community service activity aimed to enhance the understanding, awareness, and preparedness of residents in Pagar Dewa Village, Selebar District, Bengkulu City, regarding tsunami hazards through mitigation-based education and socialization. The implementation methods included socialization (counseling), interactive discussion and dialogue, presentation of evacuation routes, and information on prevention and emergency response. The results showed a significant increase in public knowledge and preparedness, demonstrated by participants’ ability to recognize early tsunami signs and take appropriate evacuation actions. Residents also showed high enthusiasm and emphasized the importance of ongoing training to maintain mitigation awareness. This activity successfully built synergy between the university, local government, and the community in reducing disaster risks in coastal and lowland areas around Bengkulu City. Therefore, tsunami mitigation education is a strategic step toward creating a disaster-resilient community and strengthening readiness for future natural threats.

Analysis of Operational Activities and Marketing Strategi at Bank BRI Unit Gading Cempaka

Jagadita — 2025-11-30

This community service activity aims to analyze operational activities and marketing strategies implemented at Bank BRI Gading Cempaka Unit based on a one-month field practice. The approach used was descriptive qualitative with data collection methods through observation, interviews, and documentation. The results show that the Teller, Customer Service, and Marketing divisions have a significant role in providing financial services and reaching the community. The 4P-based marketing strategy (Product, Price, Place, and Promotion) was implemented effectively, especially in promoting BRImo, Simpedes, and KUR products. In addition, direct interaction with customers and field surveys by marketing officers strengthened trust and expanded service access. Digital literacy is a challenge, especially for elderly customers, so face-to-face education is still very much needed. This activity provides a strategic overview for improving banking services and marketing in local work units.