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Optimizing emping products has an important role in increasing sales value for micro businesses. Emping, as one of Indonesia's traditional foods, has great potential in the local and international market. However, to gain a competitive advantage, micro businesses need to pay attention to the quality of emping products as a whole, from raw materials to the production process. This service explores strategies for optimizing emping products with a focus on improving quality, production efficiency and appropriate marketing in emping melinjo micro businesses in Padukuhan Koteng, Kapanewon Mlati, Sleman. The method used includes presenting material about the importance of understanding the optimization of emping products in increasing their selling value. By taking the right steps to improve quality and production efficiency, as well as implementing effective marketing strategies, micro businesses can optimize the potential of their emping products and achieve success in an increasingly competitive market. The results of the service show that efforts to optimize emping products require improvements in various aspects, such as selecting quality raw materials, using efficient production technology and targeting marketing strategies. By implementing this strategy, micro businesses can increase the selling value of emping products, expand market share, and achieve better business sustainability.
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Hak Cipta (c) 2024 Nurul Dzakiya, Desi Kiswiranti, Subhan Arif, Radhitya Adzan Hidayah, Hidayat
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Referensi
- Anasrulloh, M., & Basiron, B. (2017). Pelatihan pembuatan kemasan (packaging) untuk meningkatkan pemasaran produk olahan Kue Kacang Emping Melinjo. J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat), 5(1), 15-19.
- As’ary, M., Mugini, P., Fakhrurozi, M. F., Sugiarti, S., Utami, G. F., & Hapsari, D. R. (2021). Optimalisasi Potensi Home Industry Melalui Digitalisasi Marketing (Kasus: Produksi Emping Rumahan Kampung Pagutan, Desa Sukakerta, Cianjur). Jurnal Pusat Inovasi Masyarakat (Pim), 3(1), 91-101.
- Asri, I. W. Y. (2010). Analisis Usaha Industri Emping Melinjo Skala Rumah Tangga Di Kabupaten Magetan.
- Elvanso, J. T., & Afriyanto, A. (2021). Pemanfaatan Media Sosial Sebagai Media Pemasaran Produk Emping Melinjo Pada Masa Pendemi Covid_19.
- Kristianto, D., Rispantyo, R., & Rahayu, F. P. (2021). Pemberdayaan Industri Rumah Tangga Melalui Kegiatan Penyuluhan Usaha Produksi Emping Mlinjo Desa Windan, Kecamatan Kartasura Kabupaten Sukoharjo Jawa Tengah. Tridarma: Pengabdian Kepada Masyarakat (Pkm), 4(2), 117-125.
- Lelita, N. (2022). Pemasaran Digital Produk Emping Melinjo Pada Pelaku Badan Usaha Milik Desa (Bumdes). Marlborough: Journal Of Community Service, 1(1), 7-12.
- Mahendra, M. R., & Amri, M. (2022). Optimasi Potensi Emping Garut Di Desa Carangbejo Sampung Ponorogo. Abdimas Galuh, 4(1), 10-21.
- Saefullah, E., Putra, A. R., & Tabroni, T. (2021). Inovasi Dan Pengembangan Umkm Emping Melinjo Pada Masa Pandemi Covid-19 Dengan Optimalisasi Media Pemasaran Dan Alat Produksi. Reswara: Jurnal Pengabdian Kepada Masyarakat, 2(2), 291-299.
- Sari, I. R. M., Zakaria, W. A., & Affandi, M. I. (2015). Kinerja produksi dan nilai tambah agroindustri emping melinjo Di Kota Bandar Lampung. Jurnal Ilmu-Ilmu Agribisnis, 3(1).
- Sunaryo, D. (2019). Optimalisasi Produk Emping Melinjo Guna Meningkatkan Nilai Tambah Bagi Masyarakat Kampung Cipanas Baru Desa Mancak Kabupaten Serang. KAIBON ABHINAYA: JURNAL PENGABDIAN MASYARAKAT, 1(1), 17-23.
Referensi
Anasrulloh, M., & Basiron, B. (2017). Pelatihan pembuatan kemasan (packaging) untuk meningkatkan pemasaran produk olahan Kue Kacang Emping Melinjo. J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat), 5(1), 15-19.
As’ary, M., Mugini, P., Fakhrurozi, M. F., Sugiarti, S., Utami, G. F., & Hapsari, D. R. (2021). Optimalisasi Potensi Home Industry Melalui Digitalisasi Marketing (Kasus: Produksi Emping Rumahan Kampung Pagutan, Desa Sukakerta, Cianjur). Jurnal Pusat Inovasi Masyarakat (Pim), 3(1), 91-101.
Asri, I. W. Y. (2010). Analisis Usaha Industri Emping Melinjo Skala Rumah Tangga Di Kabupaten Magetan.
Elvanso, J. T., & Afriyanto, A. (2021). Pemanfaatan Media Sosial Sebagai Media Pemasaran Produk Emping Melinjo Pada Masa Pendemi Covid_19.
Kristianto, D., Rispantyo, R., & Rahayu, F. P. (2021). Pemberdayaan Industri Rumah Tangga Melalui Kegiatan Penyuluhan Usaha Produksi Emping Mlinjo Desa Windan, Kecamatan Kartasura Kabupaten Sukoharjo Jawa Tengah. Tridarma: Pengabdian Kepada Masyarakat (Pkm), 4(2), 117-125.
Lelita, N. (2022). Pemasaran Digital Produk Emping Melinjo Pada Pelaku Badan Usaha Milik Desa (Bumdes). Marlborough: Journal Of Community Service, 1(1), 7-12.
Mahendra, M. R., & Amri, M. (2022). Optimasi Potensi Emping Garut Di Desa Carangbejo Sampung Ponorogo. Abdimas Galuh, 4(1), 10-21.
Saefullah, E., Putra, A. R., & Tabroni, T. (2021). Inovasi Dan Pengembangan Umkm Emping Melinjo Pada Masa Pandemi Covid-19 Dengan Optimalisasi Media Pemasaran Dan Alat Produksi. Reswara: Jurnal Pengabdian Kepada Masyarakat, 2(2), 291-299.
Sari, I. R. M., Zakaria, W. A., & Affandi, M. I. (2015). Kinerja produksi dan nilai tambah agroindustri emping melinjo Di Kota Bandar Lampung. Jurnal Ilmu-Ilmu Agribisnis, 3(1).
Sunaryo, D. (2019). Optimalisasi Produk Emping Melinjo Guna Meningkatkan Nilai Tambah Bagi Masyarakat Kampung Cipanas Baru Desa Mancak Kabupaten Serang. KAIBON ABHINAYA: JURNAL PENGABDIAN MASYARAKAT, 1(1), 17-23.