Main Article Content

Abstract

The purpose of this study aims to analyze the effect of habit and perceived enjoyment, mediated by behavioural intention on adoption in students using BNI mobile banking at university of Bengkulu. This research is a casual quantitative study. The total sample of the study is 150 respondents, data were collected using snowball sampling and analyzed using SEM PLS (partial least square). Based on the results of the study explained that habits and perceived enjoyment mediated by behavioural intention support the use of mobile banking at Bengkulu University. This study has several limitations such as, uneven distribution of respondents, and the theoretical scope of research. Subsequent research can determine respondents more evenly, and can expand and modify the research framework to be able to measure or study more deeply about the related variables in this study.

Keywords: Habit, Perceived Enjoyment, Behavioural Intention, Adoption.

Keywords

Habit Perceived Enjoyment Behavioural Intention Adoption

Article Details

How to Cite
Septiana, I., Salim, M., & Daulay, M. Y. I. (2020). ANALYSIS THE EFFECT OF HABIT AND PERCEIVED ENJOYMENT MEDIATED BY BEHAVIOURAL INTENTION TO ADOPTION ON STUDENTS USING MOBILE BANKING BNI. Managament Insight: Jurnal Ilmiah Manajemen, 15(1), 78–94. https://doi.org/10.33369/insight.15.1.78-94

References

  1. Ajzen, & Madden, T. J. (2005). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of experimental social psychology, 22 (5), pp. 453-474.
  2. Alawan A.A., Dwivedi,Y.K., & Rana.N.P (2017).factors influencing adoption of mobile banking by Jordanian bank customers: ekstending utaut2 with trust. Internasional journal of informational management,pp. 99-100.
  3. Bruner,G..C., & Kumar A. (2005). Explaining consumer acceptance of hand-held Internet devices, Journal of BusinessResearch 58 (5), pp. 553-558.
  4. Carpenter D, & Jane L Reimers (2005). Unethical and Fraudulent Financial Reporting: Applying the Theory of Planned Behavior. Journal of Business Ethics. Vol.60, pp:115-129.
  5. Chen, C. & Tsai, D. (2007), How destination image and evaluative factors affect behavioural intentions, Tourism Management, Vol. 28 No. 4, pp. 1115-22.
  6. Dai, H. & Palvi, P.C. (2009), “Mobile commerce adoption in China and the United States: a cross-cultural study”, ACM SIGMIS Database, Vol. 40 No. 4, pp. 43 61.
  7. Davis F. D. (1989). Perceived Usefulness, Perceived Ease Of Use, and User Acceptance of Information Technology. MIS Quarterly. 13, pp. 983-1003.
  8. Eriksson, K., Kerem, K. & Nilsson, D. (2008) ‘The adoption of commercial innovations in the former Central and Eastern European markets. The case of internet banking in Estonia’, International Journal of Bank Marketing, Vol. 26, No. 3, pp.154–169.
  9. Han, H., & Ryu, K. (2006). Moderating role of personal characteristics in forming restaurant customers’ behavioral intentions: An upscale restaurant setting. Journal of Hospitality & Leisure Marketing, 15(4), 25–54.
  10. Heijen, Venderd (2004). User Acceptance of Hedonic Information Systems. MIS Quarterly, Vol 28 Issue (4). Accessed on March 20th2016. Pp. 695-704.
  11. Hernandez, J.M.C., & Mazzon, J.A. (2007), Adoption of internet banking: Proposition and implementation of an integrated methodology approach, International Journal of Bank Marketing, Vol. 25, No. 2, hal. 72-88.
  12. Jarvenpaa Sirka L, & Todd Noam Stracktim (1997). Consumer trust in an store. Information teknology and management.
  13. Jati, Nugroho Jatmiko & Laksito, Herry (2012). Analisis Faktor-faktor yang Mempengaruhi Minat Pemanfaatan dan Penggunaan Sistem E-Learning. Diponegoro Journal of Accounting, Vol. 1, No. 2.
  14. Jun Wu & Chai Wan (2003). The Emperical Analysis On The Relationship Between Enterprise Scale And Input Insecity of R&D. Journal Of Marketing. Pp 1146 1155
  15. Kim & Malhotra R.E (2005). Establishment of the vernalization-responsive, winter annual habit in Arabidopsis requires a putative histone methyl transferase. Plant Cell 17: 3301–3310.
  16. Kolodinsky, J.M., Hogarth, J.M. & Hilgert, M.A. (2004) ‘The adoption of electronic banking technologies by US consumers’, The International Journal of Bank Marketing, Vol. 22, No. 4, pp.238–259.
  17. Laukanen P., Sinkonen,S., & Laukanen, T. (2008). Consumer resistence to internet banking: posponers, opponents,and rejectors. Internasional journal of bank marketing 440-445.
  18. Lu, Y., Zhou, T. & Wang, B. (2009). “Exploring Chinese users’ acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory”, Computers in Human Behavior, Vol. 25 No. 1, pp. 29 -39.
  19. Mardikanto, T. & Sri Sutarni (1982). Motivasi dan Pengembangan Manajemen. (Kumpulan Buku). Erlanggga, Jakarta.
  20. Neal, D. T., Wood, W., Labrecque, J. S., & Lally, P. (2012). How do habits guide behavior? Perceived and actual triggers of habits in daily life. Journal of Experimental Social Psychology, 48, 492–498.
  21. Park, S. Y. (2002). An analysis of the technology acceptance model in understanding university students'behavioral intention to use e-learning. Educational Technology & Society, 12(3), 150–162.
  22. Rogers J & Davis (2003). The rural non-farm economy, livelihoods and their diversification: issues and options. Chatham UK: Natural Resources Institute.
  23. Rogers, Everett & Shoemaker Floyd (1971). Communication of Innovations; A Cross-Cultural Approach. Journal of marketing.
  24. Rogers, Everett & Shoemaker Floyd (1971). Communication of Innovations; A Cross-Cultural Approach. Journal of marketing.
  25. Saha GC, & Theingi H. (2009). Service quality, satisfaction, and Jurnal Manajemen Maranatha behavioral intentions: a study of low-cost airline carriers in Thailand. Manage. Serv.. Qual., 19(3): 350-372.
  26. Scarpi, D. (2010). “Does size matter? An examination of small and large web-based brand communities”, Journal of Interactive Marketing, Vol. 24, No. 1, pp. 14 21.
  27. Sekaran, U. 2007. Metodologi Penelitian Untuk Bisnis. Edisi Keempat Indeks. Buku 1 dan 2. Jakarta: Salemba Empat.
  28. Shaweeta Pandey & Deepak Chawla (2018). "Engaging m-commerce adopters in India: Exploring the two ends of the adoption continuum across four m-commerce categories", Journal of Enterprise Information Management. Pp 1741-1751.
  29. Shiau C, Liaw, S. Y., Zhou, W. T., Lau, T., C., & Chan, S. W. (2014). A interprofessional communication training using simulation to enhance safe care for a deteriorating patient. Nurse Education Today, 34(2), 259 264. doi:10.1016/j.nedt.2013.02.019.
  30. Sigar, Junita Fadhillah (2016). The influence of perceived usefulness, perceived ease of use and perceived enjoyment to intention tu use electronic money in Manado. Jurnal EMBA Vol.4 No.2, Hal. 498-507.
  31. Suryo Notodirjo (2005). “Teknologi Internet Mobile, Seminar Nasional Internet Mobile” – Program Studi Sistem Informasi Fakultas Teknologi Informasi UKSW
  32. Taylor S & Todd P.A. (1995). Understanding information technology usage: A test of competing models. Information systems research, Journal of the Association for Information Systems 6(2), 144-176.
  33. Teo, T. S. H. (2001). Demographic and motivation variables associated with Internet usage activities. Internet Research, 11(2), 125–137.
  34. Van Der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704.
  35. Van, Marewijk. M (2003). Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. Journal of business ethics. 44(2)-95-105.
  36. Venkatesh V., Thong J.Y.L & Xu, X (2012). “Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology”, MIS Quarterly, Vol. 36 No. 1, pp. 157-178.
  37. Venkatesh, Morris, & Davis. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425. doi:10.2307/30036540.