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Abstract
Penelitian ini menggunakan metode survei penelitian dengan data analisis secara kuantitatif . Kehidupan dalam penelitian ini adalah rumah pengguna listrik prabayar dan listrik pascabayar daerah lingkar barat jalan sadang 2 kota bengkulu yang berjumlah 40 rumah. secara simultan beber sangat baik terhadap pelanggan. Secara parsial listrik prabayar dan listrik pascabayar mempunyai pengaruh sangat baik terhadap pelanggan. Serta berjarak hasil uji beda ada beda yang baik yang mana pelanggan lebih dominan puas itu nama pelayanan listrik pascabayar di atas dengan nama pelayanan listrik prabayar.
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References
- A. Zeithaml, V. Parasuraman, A. and L. Berry L. 1985. “Problems and Strategies in Services Marketing”. Jurnal of Marketing Vol. 49. (Spring).
- Christopher H Lovelock dan Lauren K. Wright, 2007, Manajemen Pemasaran
- Jasa, Alih bahasa Agus Widyantoro, Cetakan Kedua, Jakarta; PT. INDEKS
- Hoffman & Bateson. (2011). Service Marketing, International Edition 4e. Colorado State University : Cengage Learning
- Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT. Indeks, Jakarta.
- Kotler, Phillip & Armstrong, Gary, 2007, Dasar-Dasar Pemasaran. Jakarta : Indeks.
- Peterson, R.A. and Wilson. 1992. Measuring Customer Satisfaction : Fact and Artifact. Journal of The Academy of Marketing Science. Vol. 20, pp 61-71.
- Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
References
A. Zeithaml, V. Parasuraman, A. and L. Berry L. 1985. “Problems and Strategies in Services Marketing”. Jurnal of Marketing Vol. 49. (Spring).
Christopher H Lovelock dan Lauren K. Wright, 2007, Manajemen Pemasaran
Jasa, Alih bahasa Agus Widyantoro, Cetakan Kedua, Jakarta; PT. INDEKS
Hoffman & Bateson. (2011). Service Marketing, International Edition 4e. Colorado State University : Cengage Learning
Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT. Indeks, Jakarta.
Kotler, Phillip & Armstrong, Gary, 2007, Dasar-Dasar Pemasaran. Jakarta : Indeks.
Peterson, R.A. and Wilson. 1992. Measuring Customer Satisfaction : Fact and Artifact. Journal of The Academy of Marketing Science. Vol. 20, pp 61-71.
Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.