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Abstract
In Bengkulu Province, the area of coffee plantations reached 124,510 hectares spread in several districts with production reaching 60,790.08 tons per year (BPS, 2018). Most coffee production (Coffea Spp) is produced by smallholder farmers. Nearly a quarter of the coffee production was produced by Rejang Lebong Regency, namely: 13,459 tons with a total plantation area of 27,828.12 hectares of coffee plantations. Constraints in the development of coffee are in the case of coffee marketing channels that have not been maximized by farmers, transportation due to the topography of the area and the location of the factory that is far away, low marketing production, quality of coffee (quality ), and capital that influences the selling price of the coffee. This situation is certainly inseparable from the influence of the factors of the coffee industry production itself, namely in the form of capital, raw materials, labor, transportation, marketing and income of business owners that also affect the income of workers. For this reason, researchers are interested in researching the marketing channels of Coffee in Rejang Regency. Lebong, and analyze the efficiency of the Coffee marketing channel in Rejang Lebong Regency. From the results of the study, it was found that the coffee marketing channel occurred in Rejang Lebong Regency had 5 types of marketing channels. Marketing margins and the biggest profits are obtained by large traders.
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References
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- Nasir, M.(1989). Metode Penelitian, Ghalia Indonesi, Jakarta.
- Nurlan F. (1986), Indicator Keberhasilan Dalam Pemasaran. UI-Press, Jakarta.
- Panggabean. (2011) Buku Pintar Kopi. Jakarta
- Salvatore. (1997). Ekonomi Internasional. Erlangga .Jakarta.
- Simaibang, Maruwadi (2008). Analisis Finansial Usaha tani Kopi Arabika Varietas Unggul di Kabupaten Pakpak Bharat (Kasus:Desa Kuta Mariah, Kecamatan Kerajaan, Kabupaten Pakpak Bharat).(Skripsi) USU.Medan
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References
Astin Alkitasa. (2004). Margin Pemasaran, LP3ES-UI-Jakarta
BPS Bengkulu. (2018). Rejang Lebong dalam angka. Laporan Tahunan Hutbun.
Basu Swastha. (1999), Jenis-Jenis Pemasaran , Intimedia, Jakarta.
Basirun dkk. (1991), Analisis Pemasaran, Bumi Aksara, Jakarta.
Dinas Perkebunan Provinsi Bengkulu. (2015). Peluang Investasi Sub Sektor Perkebunan di Provinsi Bengkulu. Pemerintah Provinsi Bengkulu.
Dori Suhendra. (2012), Analisis Pendapatan Usahatani Pada Kopi Tradisional dan Kopi Sambung di Desa Lubuk Kembang Kecamatan Curup Utara Kabupaten Rejang Lebong. Jurnal Agrisep.11 (1): 61-68
Downey dan Trocke. (1981). Teori Marketing, Bina Aksara, Jakarta.
Gittinger J.P. (1986). Analisis Ekonomi Proyek- Proyek Pertanian.Edisi Kedua. Terjemahan Universitas Indonesia Press. Jakarta.
Halwani R.H. (2002). Ekonomi Internasional dan Globalisasi Ekonomi. Penerbit Ghalia. Indonesia. Jakarta.
Hanafir dalam Beni (2013) http://bengkuluekspress.com/kopi-rejang-lebong-delapan-besar-se-indonesia/.
Indrus, Muhammad. (2009). Metode penelitian Ilmu Sosial. Jakarta
Kalaba, Yulianti. (2012). Analisis Daya Saing Kakao Indonesia. (Tesis) UGM.Yogyakarta
Kuncoro, Mudrajat, (2009). Metode Riset untuk bisnis dan Ekonomi, Edisi 3. Jakarta,
Kotler, Philip, et, al. (1996). Marketing Manajemen an Asian Perspective. Jakarta : Prentice Hall.
Mubyarto, (1989). Pengantar Ekonomi Pertanian. Edisi Revisi. LP3ES. Jakarta.
Najiyati Sri dan danarti, (1995) Kopi Budidaya dan Penanganan Lepas Panen. Penerbit PT. Penebar Swadaya
Nasir, M.(1989). Metode Penelitian, Ghalia Indonesi, Jakarta.
Nurlan F. (1986), Indicator Keberhasilan Dalam Pemasaran. UI-Press, Jakarta.
Panggabean. (2011) Buku Pintar Kopi. Jakarta
Salvatore. (1997). Ekonomi Internasional. Erlangga .Jakarta.
Simaibang, Maruwadi (2008). Analisis Finansial Usaha tani Kopi Arabika Varietas Unggul di Kabupaten Pakpak Bharat (Kasus:Desa Kuta Mariah, Kecamatan Kerajaan, Kabupaten Pakpak Bharat).(Skripsi) USU.Medan
Statistik Perkebunan Indonesia 2009-2011. (2013) .http://regionalinvestment.bkpm.go.id/newsipid/id/commodityarea. Php diakses terakhir 5 februari 2013
Statistik Perkebunan Tahun 2009 -2011 (2010) Departemen Pertanian. Direktorat Jenderal Perkebunan Jakarta 2010
Sugiono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D . Penerbit Alfabeta Bandung
Syamsu Alam. (2006). Kelayakan Pengembangan Kopi Sebagai Komoditas Unggulan di Provinsi Sulawesi Selatan. Univesitas Hasanudin Makasar.