Main Article Content

Abstract

This paper is aimed to examine how the influence of e-commerce use on the income of cayenne pepper farmers, but it is related to the price fluctuation of cayenne pepper. The price fluctuation of raw chilli here acts as an intermediate variable so that this research will be analyzed using Path Analysis. This research uses a quantitative design with a case study research technique. This research was conducted in Ongkoe Village, to be precise in the Machero neighborhood, Belawa District, Wajo Regency, South Sulawesi. The results of path analysis illustrate that indirectly the use of e-commerce through fluctuations in chili prices has a significant effect on increasing farmers' income. Even though it is of small value, it is hoped that farmers can find and take advantage of existing e-commerce in carrying out their daily activities. It is hoped that farmers can find and utilize e-commerce in order to bypass long marketing channels so that consumers do not get higher prices and farmers can sell their crops at a satisfactory price.

Article Details

How to Cite
Padapi, A., Mursalat, A., Haryono, I., & Fitriyah, N. (2021). PENGARUH E-COMMERCE TERHADAP FLUKTUASI HARGA DAN PENINGKATAN PENDAPATAN PETANI CABAI RAWIT. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 20(01), 129–140. https://doi.org/10.31186/jagrisep.20.01.129-140

References

  1. Apriadi, D., & Saputra, A. Y. 2017. E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian. Jurnal RESTI (Rekayasa Sistem Dan Teknologi Informasi). 1(2): 131–136.
  2. Cahyono, B., Setyowati, R., & Ihsaniyati, H. 2020. Adoption of Cyber Extension by Agricultural Extension Workers (PPL) and Factors Affecting. Jurnal Penyuluhan. 16(2): 240–249.
  3. Dane, Francis C. 1990. Research Methods. Bookd/Cole Publishing Company. California
  4. Elian, N., Lubis, D. P., & Rangkuti, P. A. 2014. Penggunaan Internet Dan Pemanfaatan Informasi Pertanian Oleh Penyuluh Pertanian di Kabupaten Bogor Wilayah Barat. Jurnal Komunikasi Pembangunan. 12(2): 104–109.
  5. Farid, M., & Subekti, N. A. 2012. Tinjauan Terhadap Produksi, Konsumsi, Distribusi Dan Dinamika Harga Cabe Di Indonesia. Buletin Ilmiah Litbang Perdagangan. 6(2): 211–234.
  6. Garson, G.D., 2013. Path Analysis. Statistical Associates Publishing.
  7. Helmalia, H., & Afrinawati, A. 2018. Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam). 3(2): 237–246.
  8. Irmawati, D. 2011. Pemanfaatan E-Commerce Dalam Dunia Bisnis. Jurnal Ilmiah Orasi Bisnis–ISSN, 2085, 1375.
  9. Maryama, S. 2013. Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha. Liquidity. 2(1): 73–79.
  10. Monica, N., & Tama, A. I. 2017. Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Kenyamanan, Norma Subjektif dan Kepercayaan Terhadap Minat Menggunakan Electronic Commerce. JRAK: Jurnal Riset Akuntansi Dan Komputerisasi Akuntansi. 8(1): 29–44.
  11. Nasution, D. 2008. Senjangan Gender terhadap Motivasi dan Self-Efficacy pada Keberterimaan Teknologi Informasi. Jurnal Organisasi Dan Manajemen. 4(1): 10–19.
  12. Nauly, D. 2017. Fluktuasi Dan Disparitas Harga Cabai di Indonesia. Jurnal Agrosains Dan Teknologi. 1(1): 57–70.
  13. Nurlaela, N. 2018. Efektifitas Penggunaan Media E-Commerce Terhadap Peningkatan Pendapatan UMKM Depok Dilihat Dari Etika Bisnis. Seminar Nasional Dan Diskusi Panel Multidisiplin Hasil Penelitian Dan Pengabdian Kepada Masyarakat 2018. 1(1): 152- 156
  14. Padapi, A., R, F., Mursalat, A., & Haryono, I. 2020. PENGANTAR ECOMMERCE.
  15. Pradipta, A. A., Prasetyo, Y. A., & Ambarsari, N. (2015). Pengembangan Web ECommerce Bojana Sari Menggunakan Metode Prototype. EProceedings of Engineering, 2(1): 1042-1056
  16. Pranata, I. M. A., & Darma, G. S. 2014. Strategi Penerapan E-Commerce Dalam Meningkatkan Keunggulan Bersaing. Jurnal Manajemen Bisnis. 11(1): 69–81.
  17. Rahmidani, R. (2015). Penggunaan E-Commerce Dalam Bisnis Sebagai Sumber Keunggulan Bersaing Perusahaan. Prosiding Seminar Nasional Ekonomi Manajemen Dan Akutansi (SNEMA), 345–352.
  18. Riyadh, M. I. 2019. Analisis Saluran Pemasaran Lima Pangan Pokok dan Pentingdi Lima Kabupaten Sumatera Utara [Analysis of Marketing Channel of the Five Essentials and Important Food in Five Districts of North Sumatra]. Jurnal Ekonomi & Kebijakan Publik. 9(2): 161–171.
  19. Sarwono, J., & Prihartono, K. 2012. Perdagangan Online: Cara Bisnis di Internet. Jakarta: PT Elex Media Komputindo.
  20. Sengkey, R., & Tulung, N. M. 2017. IbM Pemanfaatan E-Commerce Dalam Memasarkan Hasil-Hasil Pertanian. Jurnal Teknik Elektro Dan Komputer. 6(3): 111–116.
  21. Streiner, D.L., 2005. Finding our way: an introduction to path analysis. Can. J. Psychiatr. 50(2), 115–122
  22. Sukiyono, K. 2018. Penelitian Survai Dan Teknik Sampling. BPFP. Universitas Bengkulu
  23. Vincent, T. B., Rostianingsih, S., & Tjahyana, L. J. 2014. Aplikasi E-commerce Untuk Percetakan Online PT. Visa Bintang Semesta. Jurnal Infra. 2(2): 139–142.
  24. Xing, Z. 2018. The impacts of Information and Communications Technology (ICT) and E-commerce On Bilateral Trade Flows. International Economics and Economic Policy. 15(3): 565–586.