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Abstract

VCO (Virgin Coconut Oil) is a diversified agroindustry products made from coconut.   This study aims to design the VCO small agroindustrial development strategy . This study used SWOT (Strength, Weakness, Opportunity, Threat) analysis. The results showed that VCO Agroindustries in the small industries category are in a position of turn around. This position was to overcome weaknesses and to exploit the opportunities available.

 

Keyword: Virgin Coconut Oil, Agroindustry, SWOT Analysis

Article Details

How to Cite
Lantarsih, R. (2011). STRATEGI PENGEMBANGAN AGROINDUSTRI VCO DI KABUPATEN KULON PROGO. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 10(2), 171–178. https://doi.org/10.31186/jagrisep.10.2.171-178