ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH PRODUK SYNGENTA ATAU NON SYNGENTA (KASUS PADA PETANI SAYUR DI KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG)

Nyayu Neti Arianti(1), Basuki Sigit Priyono(2), Elsi Women(3),
(1) Staf Pengajar Jurusan Sosial Ekonomi Pertanian Fak. Pertanian UNIB, Indonesia
(2) Staf Pengajar Jurusan Sosial Ekonomi Pertanian Fak. Pertanian UNIB, Indonesia
(3) Alumni Jurusan Sosial Ekonomi Pertanian Fak. Pertanian UNIB, Indonesia

Abstract


This research aims are to know the reason of consumers chosen and the factors influencing decision of consumers chosen Syngenta or Non Syngenta product.This reseach was apllied at Selupu Rejang Sub district Rejang Lebong District. Analysis methods which used are descriptive analysis and quantitative analysis. Descriptive analysis that is giving common picture to reseach object, reasons pushing consumers to chosen and consume the Syngenta or Non Syngenta product, and also explain the proportion usage of  insecticide, fungicide and haerbicide from Syngenta or Non Syngenta product. Quantitative analysis is to know the factors of influencing consumers decision in chosen Syngenta or Non Syngenta product by using regression model of  logit. Result of analysis indicate that the reasons of consumers chosen Syngenta product are efective to use, good harvest, price reached, more use by the farmers. And than, the reasons of consumers chosen Non Syngenta product are efective to use, swafety to use, good harvest and more use by the farmers

 

Key words :  influencing decision,consumer, chosen


Full Text:

PDF


DOI: https://doi.org/10.31186/agrisep.6.2.43-58

URN: http://nbn-resolving.de/urn:nbn:de:0001jagrisep.6.2.43-583

Article Metrics

 Abstract Views : 15 times
 PDF Downloaded : 25 times

Refbacks

  • There are currently no refbacks.




Copyright (c) 2007 Nyayu Neti Arianti, Basuki Sigit Priyono, Elsi Women

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

AGRISEP views Statistic View MyStat

This journal has been indexed by: :

Find in a library with WorldCatHasil gambar untuk index copernicus


Locations: