STRATEGI KEBERLANJUTAN AGRIBISNIS BERAS ORGANIK

Edy Humaidi(1), Putri Suci Asriani(2), Basuki Sigit Priyono(3),
(1) Program Studi Agribisnis, Jurusan Ekonomi dan Bisnis, Politeknik Negeri Lampung, Indonesia
(2) Program Studi Agribisnis, Fakultas Pertanian, Universitas Bengkulu, Indonesia
(3) Program Studi Agribisnis, Fakultas Pertanian, Universitas Bengkulu, Indonesia

Abstract


The purpose of this study is to identify internal factors and external factors of sustainability of organic rice agribusiness, formulate alternative strategies for the sustainability of organic rice agribusiness, analyze the best strategies that can be applied in the sustainability of organic rice agribusiness. The study used Primary and Secondary Data Types. Primary Data Collection Techniques were obtained through Interviews/Questionnaires with respondents and farmer experts. The analysis technique used is the IFE and EFE matrix, to obtain an alternative strategy using SWOT, while to choose the best strategy use QSPM. The results of this study are: 1. Identification of internal factors shows that there are 23 strengths and 9 weaknesses that have been held in the sustainability of organic rice agribusiness in the Handayani farmer group. 2. From the strategic focus, four alternative strategies are obtained, namely organic rice through the optimal use of production inputs and skills owned by farmers to meet market prospects and increase demand, develop and expand the organic rice market out of the South Sumatra region through the application of internet and work technology together with the government and partners, optimizing the quality of organic rice Through proper handling and postharvest handling, and making Suka Makmur Village an organic agrotourism village. 3. The QSP matrix results show the best strategy of the four alternative S-O strategies is to optimize the quality of organic rice through proper handling and postharvest handling, this condition is seen from the Total Total Attractive Score (TAS) of 4.5406.


Keywords


sustainability strategy, organic rice, SWOT, QSPM.

References


Amin Z. 2014. Konsentrasi Pasar dan Posisi Tawar Petani Kelapa Sawit dalam Pemasaran Tandan Buah Segar (TBS). Jurnal of Societa, 3((2)), 83– 88.

Amin, Z., Andry, Humaidi, E., Wahyuni, N., & Ningsih, V. Y. 2020. Consumers’ perceptions and willingness to pay (WTP) organic rice. Journal of Critical Reviews, 7(1), 48–51.

Chung, K. dan. 2011. Consumer Purchase Intention for Organic Personal Care Products. Journal of Consumer Marketing, Vol. 28, pp 40-47.

Fauzan, M. N. 2004. TERHADAP LOYALITAS KONSUMEN ( Studi Kasus pada Produk AJB Bumiputera 1912 ). 5(1), 10–22.

Hasan, A. 2013. Marketing dan Kasus - Kasus Pilihan. In Yogyakarta. CAPS (Center For Academic Publishing Service). https://doi.org/10.1007/978-1-4471-4315-4

Humaidi, E., & Amin, Zaini, N. S. 2015. Pola Pengeluaran Rumah Tangga Petani Karet Di Desa Binjai Kecamatan Muara Kelingi. SOCIETA, IV(1), 54–58.

Husodo S. 2003. Perilaku Pemanfaatan Internet sebagai Media Promosi Agribisnis (Studi Kasus Yahoo Groups Agromania). Sekolah Tinggi Penyuluhan Pertanian Yogyakarta.

Kantohe, J., & Karuntu, M. 2014. Faktor-Faktor yang Mempengaruhi Konsumen dalam Berbelanja pada Fiesta Pasar Swalayan Manado. Journal EMBA, 2(1), 66–77.

Kuncoro, M. 2009. Metode Riset untuk Bisnis dan Ekonomi. Penerbit Erlangga, Jakarta, edisi 3, 172.

Hasibuan, Malayu S.P 2012. Manajemen Sumber Daya Manusia. . pp : 141 -150. Jakarta: PT. Bumi Aksara, 1, 141–150.

Mangkuprawira, S. 2016. Strategi Peningkatan Kapasitas Modal Sosial dan Kualitas Sumber Daya Manusia Pendamping Pembangunan Pertanian. Forum Penelitian Agro Ekonomi, 28(1), 19.

Marimin, & Marimin, I. 2004. Teknik dan Aplikasi Pengambilan Keputusan Kriteria Majemuk. Bogor: Grasindo.

Mustari. 2017. Strategi Pemasaran Dan Kelembagaan Agribisnis Benih Padi (Studi Kasus P.T. Sang Hyang Seri Maros). Jurnal Economix, Volume 5 N, 215.

Nafis, F. 2011. Analisis Usahatani Padi Organik dan Sistem Tataniaga Beras Organik di Kabupaten Tasikmalaya Provinsi Jawa Barat. In IPB - Skripsi. http://repository.ipb.ac.id/bitstream/handle/123456789/47744/H11fna.pdf

Pranadji, T. 2003. Kajian pada Kasus Agribisnis Padi Sawah. Pusat Penelitian Dan Pengembangan Sosial Ekonomi Pertanian, 1(1), 1–25.

Sofyar & Eriyatno. 2007. Riset Kebijakan Metode Penelitian Pasca Sarjana. IPB Prees.

Sugiyono. 2013. Metodologi Penelitian Kuantitatif Kualitatif Dan R & D. In Bandung: Alfabeta.

T. L. Saaty. 2008. Decision making with the analytic hierarchy process. International Journal of Services Sciences. https://doi.org/10.1504/IJSSCI.2008.017590

Utami, D. P. 2011. Analisis Pilihan Konsumen Dalam Mengkonsumsi Beras Organik Di Kabupaten Sragen Dyah Panuntun Utami. Media Agro, 7(1), 41–58.

Wahyudi, A., Kuwornu, J. K. M., Gunawan, E., Datta, A., & Nguyen, L. T. 2019. Factors influencing the frequency of consumers’ purchases of locallyproduced rice in Indonesia: A Poisson regression analysis. Agriculture (Switzerland). https://doi.org/10.3390/agriculture9060117




DOI: https://doi.org/10.31186/agrisep.20.01.207-226

Article Metrics

 Abstract Views : 0 times
 PDF (Bahasa Indonesia) Downloaded : 0 times

Refbacks

  • There are currently no refbacks.




Copyright (c) 2021 Edy Humaidi, Putri Suci Asriani, Basuki Sigit Priyono

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

AGRISEP views Statistic View MyStat

This journal has been indexed by: :

 Find in a library with WorldCatHasil gambar untuk index copernicus

 

 Locations: