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Abstract
This purposes of the research were explaining the process of communication that occurred in the process of the adoption of a Booster system innovation in catfish farming. Determination of research area is done purposively in Jambewangi Village, Sempu Subdistrict, Banyuwamgi District. The subject of the research is chosen purposively. Data collection was carried out for 5 months from October 2018-March 2019 using indepth interviews, observations and documents. The research informants consisted of 3 people who adopted the booster system and 1 person who decided not to adopt. Data analysis used Miles and Huberman. The results of the research showed that the innovation adoption process was carried out through some stages, namely knowledge, persuasion, decision, implementation and confirmation. The community has different knowledge about the booster system, the booster system has been known since 2014, to improve knowledge and skills in the booster system, catfish farmers attend trainings held in various cities. It took between 3-6 months to decide to adopt, the informant refused to adopt the booster system after knowing that the pond model used was different from the pond in the previous system culture. The informants did not implement a complete booster system because the multivitamins were given as needed. Catfish farmers decided to continue cultivating catfish with a booster system for the following year. Each stage that is passed uses interpersonalcommunication channels to exchange messages. The speed at which an innovation was adopted was influenced by the nature of the innovation, namely relative advantage, compatibility, complexity, triability and observability.
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References
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References
Adam L. 2012 Kebijakan Pengembangan Perikanan Berkelanjutan (Studi Kasus: Kabupaten Wakatobi, Provinsi Sulawesi Tenggara dan Kabupaten Pulau Morotai, Provinsi Maluku Utara. Jurnal Perikanan dan Kelautan
Bachtiar Arifin, Januar Wibowo, Julianto Lemantara. 2017. Rancang Bangun Aplikasi Penjadwalan Dan Perhitungan Biaya Pembesaran Ikan Lele Sistem Boster Pada Farm Fish Boster Centre, Jsika Vol. 6, No. 9. Tahun 2017
Ban, A. W. Van Den Dan H.S. Hawkins. 1999. Penyuluhan Pertanian. Yogyakarta: Kanisius.
Bungin, B. 2012. Analisis Data Penelitian Kualitatif Pemahaman Filosofis Dan Metodologis Ke Arah Penguasaan Model Aplikasi. PT Raja Grafindo Persada
Everett M. 1983. Diffusion Of Innovations. New York: The Free Press.
Fauzi A. 2005. Kebijakan Perikanan Dan Kelautan (Isu, Sintesis, Dan Gagasan). Jakarta: PT Gramedia Pustaka Utama. Fish Boster Center. 2017. Budidaya Lele Sistem Boster: Aplikatif, Efisien, Dan Profitable.
Frappaolo, C. 2003. Manajemen Pengetahuan. Jakarta: Prestasi Pustaka Publisher
Hadi, Moehtar. 2015. Untung Besar Budidaya Lele Di Lahan Sempit. Yogyakarta: Araska Publisher.
Hanafi, Abdillah. 1987. Memasyarakatkan Ide-Ide Baru. Surabaya: Usaha Nasional.
Http://Www.Fishbostercentre.Com/Home/. [Diakses Pada Tanggal 24 Maret 2018].
Hubeis, Aida VitayalaS, Komunikasi Inovasi, Buku Materi Pokok Edisi 3 Peenerbit Universitas Terbuka.
Hutapea, Yanter , Suparwoto dan Jauhari Efendy, 2013, Kecepatan Adopsi Varietas Unggul dan Kelayakan Usahatani Kedelai di Sumatera Selatan, Agriekonomika, Vl 2 No 2, Oktober 2013
Lori L. Moore, 2012, Characteristics Of Innovations: Lessons Learned From A Statewide Mandatory Implementation Of The Animal Health Network, December 2012, Volume 50, Number 6, Journal Of Extension, Sharing Knowledge, Enriching Extension.
Mardikanto, totok, 1993, Penyuluhan Pembangunan Pertanian, Sebelas Maret University Press
Miles, Mattew B, A. Michael Huberman And Johnny Saldana,2014, Qualitative Data Analysis A Methods Sourcebook, Third Edition, Sage Publications, Inc
Nasrudin. 2010. Jurus Sukses Beternak Lele Sangkuriang. Pt Penebar Swadaya. Jakarta.
Notoatmodjo, S. 2005. Metodologi Penelitian Kesehatan. Jakarta: Rineka Cipta Rogers,
Putri, Tike Dwi. Priadi, Dwi Putro. Sriati. 2014. Dampak Usaha Perikanan Budidaya terhadap Kondisi Lingkungan dan Sosial Ekonomi Masyarakat Pada Lahan Pasang Surut Kabupaten Banyuasin Propinsi Sumatera Selatan. Jurnal Akuakultur Rawa Indonesia. 2(1): 43-54
Saparinto, Cahyo. 2013. Bisnis Ikan Konsumsi Di Lahan Sempit. Jakarta: Penebar Swadaya.
Setiawati, 2016, Faktor-Faktor Yang Mempengaruhi Adopsi Inovasi Teknologi Padi Organik di Desa TelangSari Kecamatan Tanjung Lago, Kabupaten Banyuasin, Jurnal Triagro, Vol 1 No. 1 Januari 2016
Soekartawi. 1988. Prinsip Dasar Komunikasi Pertanian. Jakarta: Penerbit Universitas Indonesia (UI-Press).
Soekartawi. 1988. Prinsip Dasar Komunikasi Pertanian. Jakarta: Universitas Indonesia (UIPress)
Sugiyono. 2015. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.
Susanto, H. 2002. Membuat Kolam Ikan. Jakarta: Penebar Swadaya
Sutrisno. 2007. Budidaya Ikan Air Tawar. Jakarta: Ganeca Exact.
Yusuf, A.M, 2014, Kuantitatif, Kualitatif dan Penelitian Gabungan, Jakarta: Kencana.