Main Article Content
Abstract
The development of leading commodity agribusiness centers was an initial activity to develop economic area, especially in Banyuwangi. One area in Banyuwangi that had great potential in the development of the dragon fruit agribusiness center was Jambewangi. The implementation of this organic dragon fruit farming system had various advantages including: the price of dragon fruit could be sold higher, environmentally friendly, and healthy. However, there were several problems in Jambewangi, such as the marketing system of organic dragon fruit still not optimal because farmers could not directly sell the dragon fruit to consumers. Organic dragon fruit farmers must deposit their harvests to middlemen (collector traders), therefore the benefits were not optimal. Another problem was dragon fruit as a perishability, seasonal, requires a lot of space, and not uniform. The various problems above caused the need for an institutional design model of organic dragon fruit agribusiness to increase farmer’s incomes. This study was aimed to design and analyze the institutional model of organic dragon fruit agribusiness in Jambewangi, Banyuwangi. The sampling method used in this study was the Snowball Sampling method. The results showed that the organic red dragon fruit trading system in Jambewangi consisted of: a) Farmers - Village Collector Traders - Regency Collector Traders - Supermarkets - Consumers. b) Farmers - Regency Collector Traders - Supermarkets - Consumers. c) Farmers - Village Collector Traders - Retailer Traders - Consumers. d) Farmers - Retailers - Consumers. e) Farmers - Regency Collector Traders - Retailer Traders - Consumers. f) Farmers - Regency Collector Traders - Consumers. g) Farmers - Consumers. The most efficient trading system channel was Channel 7, which is marketing organic dragon fruit from farmers and then channeled directly to consumers.
Article Details
Authors who publish with this journal agree with the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Ali, M.F., Situmorang, S., Murniati, Ktut. 2017. Analisis Efisiensi Pemasaran Kubis di Kecamatan Gisting Kabupaten Tanggamus. JIIA. 5 (3): 258-266.
- Aji, T. N., Subantoro, R., Nurjayanti, E. D. 2015. Analisis Tataniaga Kubis (Brassica oleraceae) (Studi Kasus di Desa Deles Kecamatan Bawang Kabupaten Batang). MEDIAGRO. 11 (1): 24-34.
- Amnimarlianda, B. I., Syafii, I., Supriono, A. 2018. Analisis Pemasaran dan Pendapatan Usahatani Semangka Kelompok Tani Ridho Lestari di Desa Tembokrejo Kecamatan Muncar Kabupaten Banyuwangi. JSEP. 11 (2): 46-54.
- Anindita, Ratya. 2017. Pemasaran Hasil Pertanian. Penerbit Papyrus : Surabaya
- Dwiastuti, R. 2017. Metode Penelitian Sosial Ekonomi Pertanian. Malang: UB Press.
- Herdiansyah, H. 2011. Metodologi Penelitian Kualitatif untuk Ilmu-Ilmu Sosial. Jakarta: Salemba Humanika.
- Hidayat, M. I., Suslinawati, Andriani, P. 2016. Analisis tataniaga jeruk siam banjar (Citrullus reticula) di Desa Karang Buah Kecamatan Belawang Kabupaten Barito Kuala. Al Ulum Sains dan Teknologi. 1 (2): 123-131.
- Imang, N.,Juitai, F.,Honestman,A. 2019. Analisis Usahatani dan Pemasaran Buah Naga (Hylocereus costaricensis) di Desa Sanggulan Kecamatan Sebulu Kabupaten Kutai Kartanegara. Jurnal Agribisnis Komunitas Pertanian 2 (2): 79-86.
- Mulyadi, M. 2011. Penelitian kualitatif serta pemikiran dasar
- menggabungkannya. Jurnal Studi Komunikasi dan Media.15 (1): 127-138.
- Side, H. A., Busaeri, S. R., Ilsan, M. 2018. Analisis Sistem Pemasaran Komoditi Bawang Merah dengan Pendekatan SCP di Kelurahan Baruga Dhua, Kecamatan Banggae Timur, Kabupaten Majene, Provinsi Sulawesi Barat. WIRATANI. 1 (2): 90-105.
- Simatupang, D. I. S. 2016. Analisis Tataniaga Jagung (Studi Kasus: Desa Pergandengan, Kecamatan Tiga Binanga, Kabupaten Karo, Provinsi Sumatera Utara). Majalah Ilmiah Politeknik Bina Mandiri Prestasi. 5 (1): 10-14.
- Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, R&D. Bandung: Alfabeta.
- Surahman, T., dan Kusnadi,. 2016. Sistem Pemasaran Nenas Bogor (Ananas comosus) di Kabupaten Bogor. CR Journal. 2 (1): 1-10.
- Suryono, Joko. 2006. Mengkonsumsi Buah Naga untuk Obati Berbagai Penyakit. Sinar Tani Edisi 15 – 21 Februari 2006.
- Vincy, V. 2016. The Production and Marketing of Banana in Vilavancode Taluk. International Journal of Research GRANTHAALAYAH. 4 (10): 37-49.
References
Ali, M.F., Situmorang, S., Murniati, Ktut. 2017. Analisis Efisiensi Pemasaran Kubis di Kecamatan Gisting Kabupaten Tanggamus. JIIA. 5 (3): 258-266.
Aji, T. N., Subantoro, R., Nurjayanti, E. D. 2015. Analisis Tataniaga Kubis (Brassica oleraceae) (Studi Kasus di Desa Deles Kecamatan Bawang Kabupaten Batang). MEDIAGRO. 11 (1): 24-34.
Amnimarlianda, B. I., Syafii, I., Supriono, A. 2018. Analisis Pemasaran dan Pendapatan Usahatani Semangka Kelompok Tani Ridho Lestari di Desa Tembokrejo Kecamatan Muncar Kabupaten Banyuwangi. JSEP. 11 (2): 46-54.
Anindita, Ratya. 2017. Pemasaran Hasil Pertanian. Penerbit Papyrus : Surabaya
Dwiastuti, R. 2017. Metode Penelitian Sosial Ekonomi Pertanian. Malang: UB Press.
Herdiansyah, H. 2011. Metodologi Penelitian Kualitatif untuk Ilmu-Ilmu Sosial. Jakarta: Salemba Humanika.
Hidayat, M. I., Suslinawati, Andriani, P. 2016. Analisis tataniaga jeruk siam banjar (Citrullus reticula) di Desa Karang Buah Kecamatan Belawang Kabupaten Barito Kuala. Al Ulum Sains dan Teknologi. 1 (2): 123-131.
Imang, N.,Juitai, F.,Honestman,A. 2019. Analisis Usahatani dan Pemasaran Buah Naga (Hylocereus costaricensis) di Desa Sanggulan Kecamatan Sebulu Kabupaten Kutai Kartanegara. Jurnal Agribisnis Komunitas Pertanian 2 (2): 79-86.
Mulyadi, M. 2011. Penelitian kualitatif serta pemikiran dasar
menggabungkannya. Jurnal Studi Komunikasi dan Media.15 (1): 127-138.
Side, H. A., Busaeri, S. R., Ilsan, M. 2018. Analisis Sistem Pemasaran Komoditi Bawang Merah dengan Pendekatan SCP di Kelurahan Baruga Dhua, Kecamatan Banggae Timur, Kabupaten Majene, Provinsi Sulawesi Barat. WIRATANI. 1 (2): 90-105.
Simatupang, D. I. S. 2016. Analisis Tataniaga Jagung (Studi Kasus: Desa Pergandengan, Kecamatan Tiga Binanga, Kabupaten Karo, Provinsi Sumatera Utara). Majalah Ilmiah Politeknik Bina Mandiri Prestasi. 5 (1): 10-14.
Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, R&D. Bandung: Alfabeta.
Surahman, T., dan Kusnadi,. 2016. Sistem Pemasaran Nenas Bogor (Ananas comosus) di Kabupaten Bogor. CR Journal. 2 (1): 1-10.
Suryono, Joko. 2006. Mengkonsumsi Buah Naga untuk Obati Berbagai Penyakit. Sinar Tani Edisi 15 – 21 Februari 2006.
Vincy, V. 2016. The Production and Marketing of Banana in Vilavancode Taluk. International Journal of Research GRANTHAALAYAH. 4 (10): 37-49.