Main Article Content

Abstract

The purpose of this research is to describe the comments and its delivery strategy on the speech entitled “Do Schools Kill Creativity? by Sir Ken Robinson on TED.com. The data of this research were 50 comments of the videos (2016-2020) which contained comments on speaker or talk style not relating to talk content.  This research adopted the comment theory analysis by Tsou, A. et.al (2014). Coding process and content analysis was used to see delivery strategy by the speaker. The findings of the research showed that from the total of the comments, there were 38 comments on speaker delivery, then followed by comment on praise and criticism of speaker, 13 and 2 comments, respectively. There was no comment on both personal anecdote and other comments on the speaker. Also, from the comments on speaker delivery, it was revealed that the comments on the quality of delivery were attractive, sincere, knowledgeable, fluent, accurate, effective, and efficient. Finally, it was also found that both verbal and non-verbal delivery strategies were used very well by the speaker in his speech.

Keywords

rhetorical comment delivery TED talk

Article Details

How to Cite
Kurniawan, I. (2021). A RHETORICAL ANALYSIS OF COMMENTS AND DELIVERY STRATEGY ON TED TALKS. JOALL (Journal of Applied Linguistics and Literature), 6(1), 149–161. https://doi.org/10.33369/joall.v6i1.13602

References

  1. Allen, I., & Flynn, E. (2016). Barack Obama's Significance for Rhetoric and Composition. College Composition and Communication, 67(3), 465-469. Retrieved February 2, 2021, from http://www.jstor.org/stable/24633889
  2. Creswell, J and Poth, C (2018). Qualitative Inquiry & Research Design. Sage
  3. Hocks, M. (2003). Understanding Visual Rhetoric in Digital Writing Environments. College Composition and Communication, 54(4), 629-656. doi:10.2307/3594188
  4. Maguire, L (2014). “We Shall Fight”: A Rhetorical Analysis of Churchill's Famous Speech. Rhetoric and Public Affairs, 17(2), 255-286. doi:10.14321/rhetpublaffa.17.2.0255
  5. Mcquarrie, E., & Mick, D. (1999). Visual Rhetoric in Advertising: Text?Interpretive, Experimental, and Reader?Response Analyses. Journal of Consumer Research, 26(1), 37-54. doi:10.1086/209549
  6. Park, D. (1986). Analyzing Audiences. College Composition and Communication, 37(4), 478-488. doi:10.2307/357917
  7. Porter, J.E. (2009). Recovering Delivery for Digital Rhetoric. Computers and Composition. Volume 26, Issue 4, p. 207-224, doi.org/10.1016/j.compcom.2009.09.004. (http://www.sciencedirect.com/science/article/pii/S8755461509000632)
  8. Rogers, T. (2017). Understanding Public Perceptions of TED Talks: Influence and Impact of a Multi-platform, Multi-Venue Non-Profit Organization as a Communicative Space (Order No. 10271269). Available from ProQuest Dissertations & Theses Global. (1896118757). Retrieved from https://search.proquest.com/docview/1896118757?accountid=12846
  9. Santiago, N. (2015). Virtual public spheres: An investigation of virtual public sphere activity on TED talks (Order No. AAI1558755). Available from Sociological Abstracts. (1684425859; 201519277). Retrieved from https://search.proquest.com/docview/1684425859?accountid=12846
  10. Solmsen, F. (1938). Cicero's First Speeches: A Rhetorical Analysis. Transactions and Proceedings of the American Philological Association, 69, 542-556. doi:10.2307/283198
  11. Stewart, F. (2012). Exploring Afrocentricity: An Analysis of the Discourse of Barack Obama. Journal of African American Studies, 15(3), 269-278. Retrieved February 2, 2021, from http://www.jstor.org/stable/43525493
  12. Thomson, S., & Rucker, M. L. (2002). The development of a specialized public speaking competency scale: Test of reliability. Communication Research Reports, 67, 449459. doi: 10.1080/08824090209384828
  13. Tsou, A., Thelwall, M., Mongeon, P., & Sugimoto, C.R. (2014). A Community of Curious Souls: An Analysis of Commenting Behavior on TED Talks Videos. PLoS ONE 9(4): e93609. https://doi.org/10.1371/journal.pone.009360