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Submitted
October 23, 2019
Accepted
June 2, 2020
Published
April 30, 2020
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Abstract

Kegiatan pariwisata merupakan salah satu sektor vital yang dapat diandalkan oleh masyarakat suatu desa untuk memperoleh pendapatan tambahan. Desa Bedono merupakan salah satu desa pesisir yang terletak di Kecamatan Sayung, Kabupaten Demak. Sebagai salah satu desa pesisir, Desa Bedono mengalami tekanan dari aktivitas di darat maupun di lautan. Dampak yang paling terlihat adalah rusaknya infrastruktur akibat banjir rob. Hal ini tentu menghambat wisatawan yang ingin datang berkunjung ke Desa Bedono. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi wisatawan untuk datang ke Desa Bedono. Pengumpulan data dilakukan dengan kuesioner berisi pertanyaan tertutup dengan jumlah responden sebanyak 100. Pengolahan data menggunakan regresi logistic dengan bantuan software SPSS. Hasil penelitian ini menunjukkan bahwa faktor yang mempengaruhi wisatawan untuk datang ke Desa Bedono ada tiga, yaitu: respon warga desa terhadap banjir rob (X1), prioritas masalah lingkungan (X3) dan jenis wisata yang ditawarkan (X11) dilihat dari nilai significance yang berada di bawah 1% dan 5%. Setelah mengetahui faktor-faktor yang mempengaruhi wisatawan untuk datang ke Desa Bedono, diharapkan warga dapat memaksimalkan potensi sehingga dapat meningkatkan jumlah wisatawan.

APPLICATION OF LOGISTIC REGRESSION IN DETERMINING FACTORS AFFECTING THE NUMBER OF ECOTOURISM ASSESSMENT IN BEDONO VILLAGE. Tourism activities are one of the vital sectors that can be relied upon by the people of a village to obtain additional income. Bedono Village is a coastal village located in Sayung Subdistrict, Demak Regency. As one of the coastal villages, Desa Bedono experiences pressure from activities on land and in the ocean. The most noticeable impact is damage to infrastructure due to tidal flooding. This certainly inhibits tourists who want to come to visit Bedono Village. This study aims to determine the factors that influence tourists to come to the village of Bedono. Data collection was carried out with a questionnaire containing closed questions with 100 respondents. Data processing used logistic regression with the help of SPSS software. The results of this study indicate that there are three factors influencing tourists to come to Bedono Village, namely: villagers' responses to tidal floods (X1), priority environmental problems (X3) and types of tours offered (X11) seen from the significance value at under 1% and 5%. After knowing the factors that influence tourists to come to Bedono Village, it is hoped that residents can maximize their potential so that they can increase the number of tourists.

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How to Cite
Setyati, W. A., Sunaryo, S., Rezagama, A., Widodo, A. K., & Yulianto, M. F. A. (2020). PENERAPAN REGRESI LOGISTIK DALAM PENENTUAN FAKTOR YANG MEMPENGARUHI JUMLAH WISATAWAN ECOTOURISM DESA BEDONO. JURNAL ENGGANO, 5(1), 11–22. https://doi.org/10.31186/jenggano.5.1.11-22
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