Natural Tourism Development Strategy In Rejang Lebong District

Abstract

The tourism sector is one of the potential areas that need to be developed, because the tourism sector is one of the image-bearing sectors of the region, so tourism must be managed professionally in order to provide a good image which will attract tourists to visit the region. In addition, tourism also provides opportunities for people around the tourism area to get new jobs that will improve the regional economic situation and preserve the socio-cultural life in the local area. The method used in this research is to use the exploratory method with an inductive approach. This study uses data collected through archives and books. In addition, the data were obtained through observation, documentation, and interviews. Based on the results of the analysis and research, we can conclude. First, the potential for tourism and the condition of tourism objects in Rejang Lebong Regency is inadequate due to innovation from the local government, main facilities and supporting facilities, and limited costs. Furthermore, in developing tourism potential in Rejang Lebong Regency, many factors become obstacles, and to develop tourism, the Rejang Lebong Regency Government has implemented tourism development strategies. Based on the conclusion, the following suggestions are given from this study. First, in developing tourism in Rejang Lebong Regency, the government should not only rely on two mainstay tourist objects of Rejang Lebong Regency but also develop tourist objects - other potential tourism objects. Furthermore, in developing tourist areas in Rejang Lebong Regency, the Rejang Lebong Regency Government should improve itself and collaborating with other institutions. Such as trying to invite outside investors to improve facilities, or develop and build new facilities, and maximize the strategies that have been taken for tourism development to run well.