Study Of Tourism Village Development In Bengkulu Province

Abstract

The existence of tourist villages in the course of tourism development in Bengkulu Province colors a more dynamic variety of tourist destinations which is shown through the spirit of 'tourism as an absorber of rural labour, as a generator of regional economic growth, and as a tool for poverty alleviation'. However, the development of tourism villages in this province can be categorized as pilot tourism villages. Thus, several strategic steps are still needed that must be proclaimed if you want villages that have tourism potential to be developed into independent tourist villages.

From the description of the existing conditions of potential, hopes and problems related to the development of "Tourism Village" in Kepahiang, Lebong and Kaur districts, the problem that is the focus of this study is what kind of tourism development strategy can be used as a basis for developing selected villages (Batu Ampar, Air Sempiang, Tangsi Duren, Bukit Menyan, Sebelat Ulu, and Pangubaian) to become "Tourism Villages" that are independent, prospective and sustainable?

The potential of six villages in Bengkulu Province was studied to see their development strategy by analyzing strengths, weaknesses from internal factors as well as opportunities and threats from external factors. In preparing this report, the SWOT analysis method was used. SWOT is an acronym for 114 Strengths, Weaknesses, Opportunities and Threats. SWOT can systematically assist in preparing a mature plan to achieve goals, both short term and long term goals. SWOT is a form of descriptive situation and condition analysis. Situation and condition analysis is an input, which is then grouped according to their respective contributions. a. Streght (strength) is a condition that is the strength of an area. something that an area already has and is doing well. b. Weakness is a situation that does not support (does not go well) or something that is needed but does not yet or does not have an area. c. Opportunity is a positive factor or condition that arises from the environment and provides an opportunity for programs to utilize and develop it. This can be of potential value or something that can be added value compared to other regions. d. Threat (threat) is a threat factor that provides obstacles to the development of a program.

Keywords: Tourism Village, SWOT