Tourism Revenue Increasing Strategy, Study At The Lebong District Tourism Department

Magister Of Administration Public University Of Bengkulu

Abstract

Abstract

This study aims to determine the increase in regional income from the tourism sector in Lebong district after Covid-19. The research method used is a qualitative approach with SWOT analysis techniques, the first step is to create an IFAS and EFAS matrix by giving weights to find the total score of the IFAS and EFAS variables. The second step is to formulate a strategy, namely SO, WO, ST, and WT. The results of the study show that the Lebong Regency Tourism Sector has strengths in natural natural tourist destinations with beautiful views. The weakness is the lack of supporting facilities and infrastructure to get to tourist destinations. Meanwhile, the threat is that there are more and more private tours with adequate facilities. The tourism sector has internal strengths that can be utilized to take existing opportunities to compete. The obstacles faced by the tourism sector are the weaknesses of the tourism sector, limited human resources, competitors, and promotion so that tourism is not widely known.