The ROLE OF TOURISM AWARENESS GROUPS (POKDARWIS) IN REALIZING TOURISM AWARENESS AND CHARM SAPTA IN THE TOURIST DESTINATION ENVIRONMENT (Study on Pokdarwis Taman Berkas Kelurahan Berkas Teluk Segara District)

Study on Pokdarwis Taman Berkas Kelurahan Berkas Teluk Segara District

Abstract

Tourism is currently one of the sectors of concern for the government. There are 3 important components involved in the implementation of tourism development, namely Government, Private and Community. Pokdarwis (Tourism Awareness Group) is one of the forums consisting of local communities formed to develop and manage the potential natural and cultural wealth owned by the region to become a tourist destination. This study aims to describe the role of Taman Berkas Pokdarwis in realizing tourism awareness and charm sapta in the Taman Berkas tourist attraction area and to find out what factors are driving and inhibiting the implementation of these roles both from internal and external Pokdarwis. This study used descriptive qualitative research methods, using data collection techniques through observation, interviews, documentation and questionnaires. The results showed that the role of Taman Berkas Pokdarwis has been going well in realizing tourism awareness and charm sapta at the location of Taman Berkas tourist attraction, this can be seen from the awareness of the local community and tourists who come to participate in maintaining the preservation and beauty of Taman Berkas tourist attraction. In addition, Pokdarwis is able to mobilize the community to become tourism actors in their area by participating in various tourism activities in their area. However, there are several obstacles felt by Pokdarwis in carrying out its role, namely in coordinating business actors in the Taman Berkas Area and inadequate public infrastructure, one of which is parking facilities.

Keywords: Pokdarwis, Tourism Aware, Sapta Pecharma