EFFECTIVENESS OF MOTOR VEHICLE TAX COLLECTION VIA MOBILE SAMSAT IN AN EFFORT TO IMPROVE ORIGINAL REVENUE (PAD) OF BENGKULU PROVINCE IN THE REGIONAL REVENUE MANAGEMENT UPTD OF REJANG LEBONG REGENCY

Abstract

This research aims to examine the effectiveness of the Mobile Samsat Program in an effort to increase Original Regional Income (PAD) in Rejang Lebong Regency. The research uses a qualitative research approach with research aspects, namely Goal Achievement, Integration and Adaptation. In general, the goal of having a Mobile Samsat has been fulfilled in supporting increased regional income. Integration in terms of communication through socialization has so far been carried out only within the leadership of sub-district and sub-district areas, there has been no socialization that focuses on the community as the main goal. Adaptation in collecting motor vehicle tax has been carried out well, but is still hampered by the limited fleet of Mobile Samsat vehicles. So the optimization of motor vehicle tax collection is still felt to be very lacking. It would be better to educate the public about the importance of paying motor vehicle tax on time and the ease of payment via mobile Samsat vehicles. Apart from that, it would be better to increase the number of Mobile Samsat car fleets so that payment counters can be available every day in the same area. Due to this, due to fleet limitations, mobile samsat vehicles cannot be routinely available in one area