Main Article Content
Abstract
Penelitian ini menggambarkan pengaruh tentang komponen pariwisata yang terdiri dari Accommodation, Accessibility dan Amenities terhadap kepuasan pengunjung wisata bahari Pantai Panjang Kota Bengkulu. Penelitian menggunakan pendekatan kuantitatif. Populasi penelitian merupakan wisatawan yang pernah mengunjungi Pantai Panjang dengan sampel sejumlah 126 responden. Teknik analisis data menggunakan Partial Least Squares (PLS) dengan menggunakan software SmartPLS 3.2. untuk menguji hipotesis yang ditentukan. Melalui analisis dan pembahasan, penelitian ini menemukan bahwa masing-masing komponen pariwisata memiliki dampak positif terhadap kepuasan pengunjung. Accommodation, accessibility dan amenities memiliki pengaruh yang signifikan terhadap kepuasan pengunjung.
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References
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- Jamaludin, M., & Kadir, S. A. (2012). Accessibility in Buildings of Tourist Attraction: A case studies comparison. Procedia - Social and Behavioral Sciences, 35(December 2011), 97–104. https://doi.org/10.1016/j.sbspro.2012.02.067
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- Klein, L., & Dodds, R. (2017). Perceived effectiveness of Blue Flag certification as an environmental management tool along Ontario’s Great Lakes beaches. Ocean and Coastal Management, 141, 107–117.
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- Mahadzirah, M., Ahmad Rusdi, A., Abdul Manan, A., & Nur Izzati, A. G. (2012). Tourists’ Perception of Malaysia as a Travel Destination and Their Satisfaction. 3rd International Conference on Business and Econlmic Research ( 3rd ICBER 2012 ) Proceeding, March, 2391–2401.
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- Permatasari, N. I., & Umilia, E. (2021). Pengembangan Wisata Bahari Mangrove di Kota Surabaya Berdasarkan Tingkat Keberlanjutan. Jurnal Teknik ITS, 9(2). http://ejurnal.its.ac.id/index.php/teknik/article/view/55048
- Revolina, E., Hidayat, A., Basuni, S., & Widiatmaka, W. (2020). Kesesuaian Lahan dan Keberlanjutan Pengelolaan Kawasan Wisata Alam Pantai Panjang di Kota Bengkulu. Jurnal Ilmu Lingkungan, 18(2), 261–271. https://doi.org/10.14710/jil.18.2.261-271
- Setyanto, I., Pangestuti, E., & Administrasi, F. I. (2019). Pengaruh komponen destinasi wisata (4a) terhadap kepuasan pengunjung pantai gemah tulungagung. 72(1), 157–167.
- Suanmali, S. (2014). Factors Affecting Tourist Satisfaction: An Empirical Study in the Northern Part of Thailand. SHS Web of Conferences, 12, 01027. https://doi.org/10.1051/shsconf/20141201027.
References
Baud-Bovy, M. & Lawson, F. (1998). Tourism and recreation: handbook of planning and design. Butterworth-Heinemann Ltd.
Biswas, C., Deb, S. K., Hasan, A. A.-T., & Khandakar, M. S. A. (2020). Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist
satisfaction. Journal of Hospitality and Tourism Insights, ahead-of-p(ahead-of-print). https://doi.org/10.1108/jhti-05-2020-0075
Dada, O. T., Ojo, D. B., Popoola, A. S., Agboba, O. A., & Adebara, T. M. (2020). Users’ satisfaction and attachment to beaches along the Atlantic Ocean, Lagos, Nigeria. Journal of Place Management and Development, December. https://doi.org/10.1108/JPMD-05-2020-0036
Eusébio, C., & Vieira, A. L. (2013). Destination Attributes’ Evaluation, Satisfaction and Behavioural Intentions: A Structural Modelling Approach. International Journal of Tourism Research, 15(1), 66–80. https://doi.org/10.1002/jtr.877
F.Hair Jr, J., Sarsedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling ( PLS-SEM ) An emerging tool in business research. European Busines Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Fornell, C,; Larcker, D.F. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. J. Mark. Res. 1981, 18. 39-50.
Ghanbri, A., Naghizadeh, R., & Omrani, N. (2019). Tourists’ Satisfaction and Loyalty to Tourism Product of Ardabil City: Emphasizing on Demographic and Social Characteristics. Athens Journal of Tourism, 6(1), 39–56. https://doi.org/10.30958/ajt.6-1-3
Ginting, N., & Sasmita, A. (2018). Developing tourism facilities based on geotourism in Silalahi Village, Geopark Toba Caldera. IOP Conference Series: Earth and Environmental Science, 126(1). https://doi.org/10.1088/1755-1315/126/1/012163
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277–319.
https://doi.org/10.1108/S1474-7979(2009)0000020014
Hermawan, H., Wijayanti, A., & Nugroho, D. S. (2019). Loyalty on Ecotourism analysed using the factors of tourist attraction, safety, and amenities, with satisfaction as an intervening variable. African Journal of Hospitality, Tourism and Leisure, 8(5), 1–19. https://doi.org/10.31227/osf.io/sbdmu
Jamaludin, M., & Kadir, S. A. (2012). Accessibility in Buildings of Tourist Attraction: A case studies comparison. Procedia - Social and Behavioral Sciences, 35(December 2011), 97–104. https://doi.org/10.1016/j.sbspro.2012.02.067
Johann, M., & Ghose, S. (2018). Measuring tourist satisfaction with destination attributes. Journal of Management and Financial Sciences, XI(34), 9–22.
Klein, L., & Dodds, R. (2017). Perceived effectiveness of Blue Flag certification as an environmental management tool along Ontario’s Great Lakes beaches. Ocean and Coastal Management, 141, 107–117.
https://doi.org/10.1016/j.ocecoaman.2017.03.001
Lucrezi, S., & Saayman, M. (2015). Beachgoers’ Demands vs. Blue Flag Aims in South Africa. Journal of Coastal Research, 31(6), 1478–1488. https://doi.org/10.2112/JCOASTRES-D-14-00062.1
Mahadzirah, M., Ahmad Rusdi, A., Abdul Manan, A., & Nur Izzati, A. G. (2012). Tourists’ Perception of Malaysia as a Travel Destination and Their Satisfaction. 3rd International Conference on Business and Econlmic Research ( 3rd ICBER 2012 ) Proceeding, March, 2391–2401.
Marcelina, S. D., Febryano, I. G., Setiawan, A., & Yuwono, S. B. (2018). Persepsi Wisatawan Terhadap Fasilitas Wisata Di Pusat Latihan Gajah Taman Nasional Way Kambas. Jurnal Belantara, 1(2), 45–53. https://doi.org/10.29303/jbl.v1i2.60
Mutiara, I., Susatya, A., & Anwar, G. (2018). Potensi Pengembangan Pariwisata Pantai Panjang Kota Bengkulu Dalam Perspektif Konservasi Lingkungan. Naturalis: Jurnal Penelitian Pengelolaan Sumber Daya Alam Dan Lingkungan, 7(2), 109–115. https://doi.org/10.31186/naturalis.7.2.6029
Nasir, M. N. M., Mohamad, M., Ghani, N. I. A., & Afthanorhan, A. (2020). Testing mediation roles of place attachment and tourist satisfaction on destination attractiveness and destination loyalty relationship using phantom approach. Management Science Letters, 10(2), 443–454. https://doi.org/10.5267/j.msl.2019.8.026
Nugraha, Y. E., & Lussie, F. (2020). Pengembangan Wisata Bahari Pantai Mulut Seribu Sebagai Daya Tarik Wisata Berkelanjutan Di Kabupaten Rote, Nusa Tenggara Timur. Journey, 2(2), 25–46. http://ojs-journey.pib.ac.id/index.php/art/article/view/46
Permatasari, N. I., & Umilia, E. (2021). Pengembangan Wisata Bahari Mangrove di Kota Surabaya Berdasarkan Tingkat Keberlanjutan. Jurnal Teknik ITS, 9(2). http://ejurnal.its.ac.id/index.php/teknik/article/view/55048
Revolina, E., Hidayat, A., Basuni, S., & Widiatmaka, W. (2020). Kesesuaian Lahan dan Keberlanjutan Pengelolaan Kawasan Wisata Alam Pantai Panjang di Kota Bengkulu. Jurnal Ilmu Lingkungan, 18(2), 261–271. https://doi.org/10.14710/jil.18.2.261-271
Setyanto, I., Pangestuti, E., & Administrasi, F. I. (2019). Pengaruh komponen destinasi wisata (4a) terhadap kepuasan pengunjung pantai gemah tulungagung. 72(1), 157–167.
Suanmali, S. (2014). Factors Affecting Tourist Satisfaction: An Empirical Study in the Northern Part of Thailand. SHS Web of Conferences, 12, 01027. https://doi.org/10.1051/shsconf/20141201027.