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Submitted
September 12, 2022
Accepted
October 1, 2022
Published
October 4, 2022
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Abstract

Doing business or selling mask connectors by housewives requires the right marketing method. The lack of knowledge of housewives about digital marketing inspires the empowerment team to convey information about using digital marketing to sell their products in Kelurahan Pasar Bengkulu. The method of activities used includes socialization and providing training. The results obtained are that housewives in Kelurahan Pasar Bengkulu understand the use of digital marketing and will implement to selling promotion of  their mask connectors.

Keywords

Mask connector digital marketing Housewife Income Pasar Bengkulu

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Copyright (c) 2022 Barika Barika, Retno Agustina Ekaputri

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How to Cite
Barika, & Retno Agustina Ekaputri. (2022). Konektor Masker : Digital Marketing oleh Ibu Rumah Tangga dalam Upaya Peningkatan Pendapatan Keluarga di Kelurahan Pasar Bengkulu. Kreativasi : Journal of Community Empowerment, 1(2). https://doi.org/10.33369/kreativasi.v1i2.23841
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References

  1. Keluragan Pasar Bengkulu.(2020). Laporan Tahunan Kelurahan Pasar Bengkulu, Bengkulu : Bengkulu
  2. Jimad, Habibullah., Yuningsih., Busan, Rinaldi., Mardiana, Nova. (2020). Pemberdayaan Ibu Rumah Tangga Melalui Pelatihan Ekonomi Kreatif : Produksi dan Pemasaran Produk Rajutan. Sakai Sambayan : Jurnal Pengabdian kepada Masyarakat. Vol. 4, No 1, Hal. 11-13. Diakses melalui : http://jss.lppm.unila.ac.id/index.php/ojs/article/view/171/126