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Abstract
Micro, small and medium enterprises (MSMEs) as a factor of economic growth are strategically positioned to accelerate structural changes to improve the standard of living of society in general. MSME's role is to expand the supply of employment and become a resource for sustainable economic growth and equity in increasing income. The research object for the Banana Nuna Banana Chips industry is located in Banjarbendo Village, Sidoarjo District, Sidoarjo Regency. The method used is in the form of marketing assistance using social media in the form of Instagram and whatsapp business. Primary data sources were obtained in the form of interviews, observation and documentation, as well as secondary data from books and journals were also used to support this assistance. Based on the research results, information was obtained that the factors inhibiting the development of the banana nuna banana chip industry were media for promotion, marketing and capital. With this assistance, the MSME development strategy will be known. The business development strategy includes external factors, namely economic, social and environmental. Apart from that, strategy includes internal factors such as management, marketing, finance, and product.
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Copyright (c) 2023 Faizatul Isnaini, Briliantine Caesar Eka Wantoro, Laily Muzdalifah
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References
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References
Akhmad, K. A. (2015). Pemanfaatan Media Sosial bagi Pengembangan Pemasaran UMKM (Studi Deskriptif Kualitatif pada Distro di Kota Surakarta). DutaCom Journal, 9(1), 43–54. http://journal.stmikdb.ac.id/index.php/dutacom/article/view/17
Anggraeni, R. (2021). Pentingnya Legalitas Usaha bagi Usaha Mikro Kecil dan Menengah. Eksaminasi: Jurnal Hukum, 1(1), 77–83.
Efrida, S., Teknologi dan Bisnis Kalbis, I., Pulomas Selatan Kav, J., & Diniati, A. (2020). Pemanfaatan fitur media sosial Instagram dalam membangun personal branding Miss International 2017. Jurnal Kajian Komunikasi, 8(1), 57–71.
Harinie, L. T., Hukom, A., & Eh, J. ’. (n.d.). Pendampingan dalam Memasarkan Produk Hasil Usaha UKM melalui Penggunaan Media Sosial di Kabupaten Gunung Mas Kalimantan Tengah. https://www.borneonews.co.id/berita/74222-gunung-mas-
Ika Wulandari, & Martinus Budiantara. (2022). Pembuatan Nomor Induk Berusaha (NIB) Melalui Online Single Submission. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 6(2), 386–394. https://doi.org/10.31849/dinamisia.v6i2.8205
Laily, N., Riharja, I. B., Sidharta, R. Y., & Aristianti R, W. (2022). Media Sosial Sebagai Sarana Peningkatan Penjualan Umkm Kerajinan Di Gresik. Share “Sharing - Action - Reflection,” 8(1), 43–48. https://doi.org/10.9744/share.8.1.43-48
Penjualan Mihani, M., & Robert Hutauruk, T. (n.d.). Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Dapur Etam Sejahtera Samarinda Dalam Strategi Pengembangan Usaha Mikro, Kecil Dan Menengah (Umkm) Dapur Etam Sejahtera Samarinda Dalam Meningkatkan Penjualan Strategy For Development Of Micro, Small And Medium Business (Umkm) Kitchen Etam Prosperous Samarinda In Improving Sales. www.ibukotakita.com,
Primadhita, Y., & Budiningsih, S. (2020). Analisis Perkembangan Usaha Mikro Kecil Dan Menengah Dengan Model Vector Auto Regression. Jurnal Manajemen Kewirausahaan, 17(1), 1. Https://Doi.Org/10.33370/Jmk.V17i1.396
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2020). Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM. Community Empowerment, 6(1), 42–47. https://doi.org/10.31603/ce.4244
Wati, A. P., Martha, J. A., & Indrawati, A. (2020). Peningkatan Keterampilan Pemasaran Melalui Pelatihan Whatsapp Business Pada UMKM. Dedication : Jurnal Pengabdian Masyarakat, 4(2), 137–148. https://doi.org/10.31537/dedication.v4i2.362