Main Article Content
Abstract
Micro and Small Enterprises (MSEs) have an important role in poverty reduction. Although, there are many problems in the process of developing a business. Rural businesses have various limitations. It often based on their mindset regarding conventional business management. Open minded can be a trigger creativity and innovation. Sometimes, external encouragement is needed. MSEs empowering need collaboration of government, collage and other community. Talang Pauh is one of villages in Pondok Kelapa subdistrict of Bengkulu Tengah which has some MSEs with many limitations. The village potential based business development and market orientation according to MSEs competence. The goals of community service were to increase knowledge and insight of MSEs businesses, to motivate community to utilize their resources, to help MSEs businessman in making business plans. The method of community activities service was dialog and counseling. MSEs empowering is needed to strengthening the village economy. The first step is to increase knowledge and insight of MSEs businesses from several aspects: small business management, human resource management, marketing strategy. The second step is empowering. It can do by activities: enabling, empowering and protecting. The success of empowering is determined by participation of various parties.
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Copyright (c) 2024 Bertha Iin Esti Indraswanti, Sunoto Sunoto, Antoni Sitorus

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References
Ayodya, Wulan. 2020. UMKM 4.0: Strategi UMKM Memasuki Era Digital. Elex Media Komputindo. Jakarta.
Hadiyanto. 2022. Ekosistem Fiskal untuk Kebangkitan UMKM. MTI Vol. 2. Tahun 2022. www.djpb.kemenkeu.go.id
Lin, Diaan-Yi, Sruthi Namratha R, Karim Nadjeddine, Rebecca Y. 2022. Beyond financials: Helping small and medium-size enterprises thrive. McKindsey and Company. Sasongko, Dedy. 2020. UMKM Bangkit, Ekonomi Indonesia Terungkit. https://www.djkn.kemenkeu.go.id
https://binus.ac.id.2020/11. UMKM Dan Strategi Bisnis Dalam Penanggulangan Kemiskinan. Diunduh tanggal 10 Februari 2023
https://hastanto.web. Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM Diunduh tanggal 11 Februari 2023
https://jatengprov.go.id. UMKM Jateng Sumbang Kontribusi Pengentasan Kemiskinan Hingga 50%. 17 Januari 2020.
Undang-undang No. 20 Tahun 2008 tentang UMKM
www.djpb.kemenkeu.go.id.a Pembiayaan UMi: Tekan Angka Kemiskinan dengan Perkuat Peran UMKM. 25 Novemebr 2022
www.djpb.kemenkeu.go.id.b Pemberdayaan UMKM. 30 Agustus 2022
www.kontan.co.id. a. Menakar Peran UMKM dalam Pengentasan Kemiskinan. 22 Juli 2022
www.kontan.co.id. b. UMKM Salah Satu Tulang Punggung Pengentasan Kemiskinan Global. 29 Juli 2022