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Abstract
E-commerce will be a strong indispensabe business structure in moments’s and arising information age. But some people do not understand the benefits of using electronic commerce. So that the fidelity was carried out to introduce the use of e-commerce, Market Place, and Online Shop to PKK maters in Menteng in vill. The socialization was held on Sunday, October 25, 2023 in Menteng sub-district, which was attended by 14 PKK maters. This service began with socialization of the Application of E-Commerce, Market Place and Online Shop and continued with discussion. Participants were veritably enthusiastic during the question and answer session, this was shown by the average pre-test results from 65% to 98% (post-test). So it can be concluded that PKK maters are enthusiastic about exercising and understanding the benefits and uses of e-commerce, Market Place and Online Shop. This training is important so that PKK maters can make good use of various types of electronic commerce for their mijel products and other business products.
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Copyright (c) 2024 Suherman Suherman, Minarwati Dewi, Andi Bustan, Maya Mustika, Septaria Yolan Kalalinggi, Lia Septya
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References
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References
Achmad, W. (2023). MSMEs Empowerment through Digital Innovation: The Key to Success of E-Commerce in Indonesia. Daengku: Journal of Humanities and Social Sciences Innovation, 3(3), 469–475. https://doi.org/10.35877/454ri.daengku1742
Chong, D., & Ali, H. (2022). LITERATURE REVIEW: COMPETITIVE STRATEGY, COMPETITIVE ADVANTAGES, AND MARKETING PERFORMANCE ON E-COMMERCE SHOPEE INDONESIA. 3(2), 2715–419. https://doi.org/10.31933/dijdbm.v3i2
Liem, A. G., & Arief, N. N. (2023). INTEGRATED MARKETING COMMUNICATION STRATEGY FOR COSMETIC RETAIL COMPANY: A STUDY OF NEW CENTRAL PALU. 12(1), 2023.
Bustan (2024). Pemberdayaan, U., & Berkelanjutan, M.Karya Inovasi.
Prameswari, N. S., Suharto, M., & Afatara, N. (2017). Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping. Jurnal Dinamika Manajemen, 8(2). https://doi.org/10.15294/jdm.v8i2.12759
Rahmayanti, A., & Wandebori, H. (2018). The Effects of E-service Quality on Customer Online Repurchase Intention Towards E-commerce Marketplace C2C in Indonesia.
Riyanta, A. B., Tivani, I., & Nurcahyo, H. (2023). Making Eco-enzyme Formulation for Students of SMAN 1 Larangan Brebes District Through Community Service. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7(5), 1209–1216. https://doi.org/10.31849/dinamisia.v7i5.13044
Sozinova, A. A., & Saveleva, N. K. (2022). MARKETING QUALITY MANAGEMENT IN INDUSTRY 4.0 IN TRANSBORDER MARKETS. International Journal for Quality Research, 16(3), 955–968. https://doi.org/10.24874/IJQR16.03-20
Wahyudi, W., Mukrodi, M., Sugiarti, E., Marayasa, I. N., & Mawardi, S. (2022). Mengenal pemasaran digital dan market place: Solusi meningkatkan penjualan di masa pandemi covid-19. Jurnal PKM Manajemen Bisnis, 2(1), 44-53.
Wahyuni, S., Widodo, J., Zulianto, M., & Islami, N. N. (2020). The analysis of e-commerce utilization in Micro, Small and Medium Enterprises (MSMEs) at Jember. IOP Conference Series: Earth and Environmental Science, 485(1). https://doi.org/10.1088/1755-1315/485/1/012037
Yusgiantoro, I., Wirdiyanti, R., Soekarno, S., Damayanti, S., & Mambea, I. (2019). The Impact of E-commerce Adoption on MSMEs Performance and Financial Inclusion in Indonesia.