Main Article Content
Abstract
Advances in digital technology have revolutionized
halal product marketing strategies at the global level,
particularly through the use of social media and
creative content. This article aims to evaluate the role
of creative content marketing strategies in building
halal brand awareness among digital audiences in
Europe. The method used is qualitative descriptive
with a literature study approach from journals,
articles, books, and related reports. The results of the
study show that creative content-based marketing
strategies, such as storytelling, interactive campaigns,
and collaborations with influencers, can increase
emotional engagement and brand awareness on social
media platforms. Furthermore, content marketing is
considered more effective than conventional strategies
in attracting attention and building long-term
relationships with consumers, both Muslim and non
Muslim. These findings emphasize the importance of
digital content innovation in expanding halal market
penetration in Western regions with diverse social and
cultural characteristics. It is recommended that halal
industry players further integrate creative approaches
and continuous evaluation to enhance the impact of
their marketing strategies.
Keywords
Article Details
Copyright (c) 2025 Rahma Nida, Yunisvita, Sri Andaiyani, Ariodillah Hidayat
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References
Alfajri, A., Luerdi, L., & Suwignyo, S. (2020). PELATIHAN DAN PEMBERDAYAAN TUNAS SUSTAINABLE DEVELOPMENT GOALS (SDGs) SISWA TINGKAT SMA/MA SEDERAJAT DI KOTA PEKANBARU UNTUK MEWUJUDKAN TUJUAN SUSTAINABLE CITIES AND COMMUNITIES DAN RESPONSIBLE CONSUMPTION AND PRODUCTION. Jurnal Pengabdian Masyarakat Multidisiplin. https://doi.org/10.36341/jpm.v3i3.1295
Andaiyani, S., Hidayat, A., Adnan, N., Yunisvita, & Saleh, S. (2022). PERNAK-PERNIK FUNGSIONAL DARI KORAN BEKAS SEBAGAI PELUANG USAHA DI MASA PANDEMI COVID-19. Jurnal Pengabdian Pada Masyarakat ABDI DOSEN, 6(2), 352–356.
Andari, T., & Lusiana, R. (2017). Peningkatan kesejahteraan masyarakat desa sukolilo melalui pemanfaatan limbah kertas menjadi produk bernilai ekonomi. Jurnal Terapan Abdimas, 2(1), 48–59.
Apprilia, R. D., & Dwijayanti, R. (2021). Kecintaan Merek Lokal, Fashion Lifestyle, dan Minat Beli Sebagai Pembentuk Keputusan Pembelian Sneakers Ventela. Jurnal Inovasi Pendidikan Ekonomi (JIPE). https://doi.org/10.24036/011120470
Haseeb, M., Haouas, I., Nasih, M., Mihardjo, L. W., & Jermsittiparsert, K. (2020). Asymmetric impact of textile and clothing manufacturing on carbon-dioxide emissions: Evidence from top Asian economies. Energy, 196. https://doi.org/https://doi.org/10.1016/j.energy.2020.117094
Ibrahim, H., & Yanti, R. (2021). Edukasi Lingkungan Dengan Program Bank Sampah Dalam Upaya Mewujudkan Kampung Iklim. Bhakti Persada. https://doi.org/10.31940/bp.v7i2.94-101
Kamaliah, K., & Marlina, S. (2021). Kajian Dampak dan Adaptasi Perubahan Iklim di Kalimantan Tengah. Media Ilmiah Teknik Lingkungan. https://doi.org/10.33084/mitl.v6i1.2105
Kristianto, A. H., & Nadapdap, J. P. (2021). DINAMIKA SISTEM EKONOMI SIRKULAR BERBASIS MASYARAKAT METODE CAUSAL LOOP DIAGRAM KOTA BENGKAYANG. Sebatik. https://doi.org/10.46984/sebatik.v25i1.1279
Masjhoer, J. M., Syafrudin, S., & Maryono, M. (2022). Rural Waste Management System in Southern Zone of Gunungkidul Regency. Environmental Research, Engineering and Management, 78(1), 70–82. https://doi.org/10.5755/j01.erem.78.1.29537
Nadjmi, N. (2020). Pemberdayaan Masyarakat Pulau Wisata Lakkang Melalui Desain Dan Pemanfaatan Bahan Limbah Menjadi Industri Kreatif. JURNAL TEPAT : Applied Technology Journal for Community Engagement and Services. https://doi.org/10.25042/jurnal_tepat.v3i1.118
Riwajanti, N. I., Susiolawati, K. D. S., Handajani, E., Muwidha, M., & Indrawan, A. K. (2021). Pelatihan Kewirausahaan Pembuatan Asesoris Wanita Berbahan Limbah Kain Perca. Jurnal Pengabdian Polinema Kepada Masyarakat. https://doi.org/10.33795/jppkm.v8i1.53
Wang, A., Zhang, L., Shi, Y., Rozelle, S., Osborn, A., & Yang, M. (2017). Rural Solid Waste Management in China: Status, Problems and Challenges. Sustainability, 9(4). https://doi.org/10.3390/su9040506