Main Article Content
Abstract
The Waste Bank Program is a community-based waste management
initiative aimed at reducing waste volume and increasing environmental
awareness among residents. This study aims to examine the effectiveness of the
initial socialization of the Waste Bank Program in encouraging community
participation in Dusun Besar Village, Bengkulu City. The method used is a
qualitative approach with data collection techniques through in-depth interviews,
observation, and documentation involving the village authorities, waste bank
managers, as well as residents who are both involved and not yet involved in the
program. The research findings indicate that socialization efforts carried out
through community meetings, social media, and direct counseling were fairly
successful in reaching most of the community. However, the level of participation
remains moderate due to obstacles such as a lack of technical understanding,
limited supporting facilities, and uneven distribution of information. Therefore,
the effectiveness of the socialization can be considered moderately successful but
needs improvement through more intensive, participatory, and community-based
communication strategies. These findings are expected to serve as a reference for
local governments and community managers in optimizing the implementation
of the Waste Bank Program in the future.
Keywords
Article Details
Copyright (c) 2025 Enjelina Solin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
- This statement is a commitment from the author, to respect copyright, both in terms of quoting the work of others, as well as in the use of journal content.
- If needed, the author can send a statement of authenticity of the manuscript. With the receipt of an article by the Editor of Kreativasi - Journal of Community Empowerment, the article submitted has the copyright held by Kreativasi - Journal of Community Empowerment:
- Kreativasi - Journal of Community Empowerment has the right to reproduce and distribute articles that have been published in journals.
- The author is not permitted to publish the same article that has been published in this journal.
References
- Ardiansyah, R. (2019). Peran Pendekatan Sosial dalam Peningkatan Partisipasi Masyarakat pada Program Bank Sampah. Jurnal Ilmu Sosial dan Lingkungan, 7(2), 145–153.
- Iskandar, M. (2016). Manajemen Pengelolaan Sampah Berbasis Masyarakat Melalui Bank Sampah. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 2(1), 21–29.
- McQuail, D. (2011). McQuail’s Mass Communication Theory (6th ed.). London: Sage Publications.
- Sari, A. P. (2020). Efektivitas Media Sosial dalam Menyampaikan Informasi Lingkungan Hidup kepada Masyarakat. Jurnal Komunikasi Lingkungan, 3(1), 55–62.
- Indrawati, L., & Sukartini, T. (2018). Partisipasi Masyarakat dalam Program Bank Sampah: Studi Kasus di Kota Surabaya. Jurnal Ekonomi dan Kebijakan Publik, 9(1), 33–45.
- Kusumastuti, F. (2021). Efektivitas Sosialisasi Program Lingkungan Berbasis Komunitas di Perkotaan. Jurnal Komunikasi dan Pembangunan, 19(2), 123–132.
- Lestari, D., & Hakim, R. (2020). Analisis Tingkat Partisipasi Warga dalam Program Bank Sampah di Wilayah Perkotaan. Jurnal Manajemen Lingkungan Indonesia, 8(3), 201–210.
- Putri, A. N., & Ramadhani, S. (2022). Strategi Komunikasi dalam Sosialisasi Program Pengelolaan Sampah Berbasis Masyarakat. Jurnal Komunikasi Lingkungan, 5(1), 44–52.
- Rahmawati, S. (2017). Implementasi Program Bank Sampah dalam Pemberdayaan Ekonomi Warga. Jurnal Pengabdian kepada Masyarakat, 2(1), 87–94.
- Sari, A. P., & Nugroho, H. (2020). Pengaruh Media Sosial Terhadap Kepedulian Lingkungan Generasi Milenial. Jurnal Ilmu Komunikasi, 18(1), 57–66.
- Utami, W., & Pranata, Y. (2023). Efektivitas Komunikasi Lingkungan Melalui Program Edukasi Bank Sampah. Jurnal Komunikasi Sosial Humaniora, 11(2), 112–120.
- Wulandari, H. (2016). Faktor-faktor yang Mempengaruhi Keberhasilan Bank Sampah di Perkotaan. Jurnal Urban dan Regional, 10(1), 91–100.
References
Ardiansyah, R. (2019). Peran Pendekatan Sosial dalam Peningkatan Partisipasi Masyarakat pada Program Bank Sampah. Jurnal Ilmu Sosial dan Lingkungan, 7(2), 145–153.
Iskandar, M. (2016). Manajemen Pengelolaan Sampah Berbasis Masyarakat Melalui Bank Sampah. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 2(1), 21–29.
McQuail, D. (2011). McQuail’s Mass Communication Theory (6th ed.). London: Sage Publications.
Sari, A. P. (2020). Efektivitas Media Sosial dalam Menyampaikan Informasi Lingkungan Hidup kepada Masyarakat. Jurnal Komunikasi Lingkungan, 3(1), 55–62.
Indrawati, L., & Sukartini, T. (2018). Partisipasi Masyarakat dalam Program Bank Sampah: Studi Kasus di Kota Surabaya. Jurnal Ekonomi dan Kebijakan Publik, 9(1), 33–45.
Kusumastuti, F. (2021). Efektivitas Sosialisasi Program Lingkungan Berbasis Komunitas di Perkotaan. Jurnal Komunikasi dan Pembangunan, 19(2), 123–132.
Lestari, D., & Hakim, R. (2020). Analisis Tingkat Partisipasi Warga dalam Program Bank Sampah di Wilayah Perkotaan. Jurnal Manajemen Lingkungan Indonesia, 8(3), 201–210.
Putri, A. N., & Ramadhani, S. (2022). Strategi Komunikasi dalam Sosialisasi Program Pengelolaan Sampah Berbasis Masyarakat. Jurnal Komunikasi Lingkungan, 5(1), 44–52.
Rahmawati, S. (2017). Implementasi Program Bank Sampah dalam Pemberdayaan Ekonomi Warga. Jurnal Pengabdian kepada Masyarakat, 2(1), 87–94.
Sari, A. P., & Nugroho, H. (2020). Pengaruh Media Sosial Terhadap Kepedulian Lingkungan Generasi Milenial. Jurnal Ilmu Komunikasi, 18(1), 57–66.
Utami, W., & Pranata, Y. (2023). Efektivitas Komunikasi Lingkungan Melalui Program Edukasi Bank Sampah. Jurnal Komunikasi Sosial Humaniora, 11(2), 112–120.
Wulandari, H. (2016). Faktor-faktor yang Mempengaruhi Keberhasilan Bank Sampah di Perkotaan. Jurnal Urban dan Regional, 10(1), 91–100.