Kreativasi : Journal of Community Empowerment https://ejournal.unib.ac.id/kreativasi <p><strong>Kreativasi : Journal of Community Empowerment</strong> merupakan jurnal yang fokus pada publikasi penelitian bidang <strong>pengabdian dan pemberdayaan pada masyarakat</strong>. Ruang lingkup bidang kajian terdiri dari pengabdian masyarakat bidang ekonomi (pengembangan ekonomi desa dan pesisir, kewirausahaan, koperasi, industri kreatif dan UMKM), sosial, pengembangan sumber daya manusia, pertanian, peternakan, perikanan dan kelautan, pendidikan, kesehatan, dan pengembangan teknologi. Jurnal Kreativasi mempublikasikan artikel <strong>empat (4)</strong> frekuensi terbitan per volume (<strong>Maret, Juni, September dan Desember</strong>).</p> UNIB Press en-US Kreativasi : Journal of Community Empowerment 2963-3168 <ul><li>This statement is a commitment from the author, to respect copyright, both in terms of quoting the work of others, as well as in the use of journal content. </li><li>If needed, the author can send a statement of authenticity of the manuscript. With the receipt of an article by the Editor of Kreativasi - Journal of Community Empowerment, the article submitted has the copyright held by Kreativasi - Journal of Community Empowerment: </li><li>Kreativasi - Journal of Community Empowerment has the right to reproduce and distribute articles that have been published in journals. </li><li>The author is not permitted to publish the same article that has been published in this journal.</li></ul> Sosialisasi Digitalisasi UMKM Dalam Menunjang Keuangan Inklusif https://ejournal.unib.ac.id/kreativasi/article/view/40302 <p><em>One of the Indonesian government's efforts is to develop Micro, Small, and Medium Enterprises, usually MSMEs, to restore economic stability and encourage economic growth and national economic recovery. A common problem for every MSME is that knowledge about financial reports is still weak. Based on these conditions, the community service team for the Master of Applied Economics, Faculty of Economics and Business, Bengkulu University, held socialization activities for MSME Digitalization Development in Pekik Nyering Village, Central Bengkulu Regency and made this an effort to increase the competitiveness of MSME products. The socialization focused on training in making simple financial reports and using the SIAPIK application to make it easier to record financial transactions precisely and practically anytime, anywhere, without carrying a cash book. The activity was carried out on September 4, 2024, and was well received by the people of Pekik Nyering Village. After training, MSMEs can use the SIAPIK application and are expected to continue using this application on an ongoing basis.</em></p> <p><em>&nbsp;</em></p> Yefriza Esti Pasaribu Lela Rospida Lela Rospida Antoni Sitorus Novi Tri Putri Copyright (c) 2025 Yefriza, Esti Pasaribu, Lela Rospida, Lela Rospida, Antoni Sitorus, Novi Tri Putri https://creativecommons.org/licenses/by-sa/4.0 2025-10-13 2025-10-13 4 2 1 14 10.33369/kreativasi.v4i2.40302 Pelatihan Penggunaan Aplikasi Geogebra bagi Siswa sebagai Sarana Pembelajaran Matematika https://ejournal.unib.ac.id/kreativasi/article/view/40192 <p><em>&nbsp;</em></p> <p><em>Every concept in mathematics is related to one another. In addition, a concept can be a prerequisite for another concept. Mastery of a concept is needed to learn other concepts. One of the materials that is an important foundation in mathematics is the linear equation. The material on linear equations is the basis for understanding more advanced mathematical concepts, such as geometry, statistics, and calculus. Therefore, a strong understanding of this material is very important for the junior high school level. Referring to information from subject teachers and students in the mathematics subject of linear equations for class VIII A, St. Aloysius Catholic Junior High School Niki-Niki explained that there are still many students in class VIII A who have learning outcomes that are below the criteria set by the school. So a solution is needed to solve the problems being experienced, one of which can be done is to carry out community service, namely providing training in the use of the Geogebra application which can significantly help students build an understanding of the concept of linear equations.</em></p> <p><strong><em>Keywords : </em></strong><em>Instructional Media, Geogebra Application</em></p> Lailin Hijriani Justin Eduardo Simarmata Martha Marsella Nifu Maria Fransiska Venidora Solo Copyright (c) 2025 Lailin Hijriani, Justin Eduardo Simarmata, Martha Marsella Nifu, Maria Fransiska Venidora Solo https://creativecommons.org/licenses/by-sa/4.0 2025-10-10 2025-10-10 4 2 15 25 10.33369/kreativasi.v4i2.40192 Penguatan Kapasitas Masyarakat Sebagai Mitra Program Keluarga Harapan di Kecamatan Muara Bangkahulu https://ejournal.unib.ac.id/kreativasi/article/view/45230 <p><em>Poverty remains a major issue in national development, including in Bengkulu City. This community service activity aims to improve beneficiary families' understanding of the Program Keluarga Harapan (PKH), provide accurate information through the Social Services Agency, and encourage community participation in supporting poverty alleviation efforts. The method used in this community service activity is an interactive method combined with direct outreach by the Social Services Agency. This approach has proven effective because it increases participants' trust in the information provided. Based on the questionnaire results, there was an increase in understanding, especially regarding beneficiary obligations and the program's long-term goals. Participants also assessed the delivery method as clear, easy to understand, and relevant to daily life. Therefore, this activity is a strategic effort to increase the effectiveness of PKH implementation at the local level.</em></p> Ririn Nopiah Nabila Miftaahur Ramah Gustina Adela Putri Lela Rospida Roosemarina Anggraini Rambe Azansyah Copyright (c) 2025 Ririn Nopiah, Nabila Miftaahur Ramah, Gustina Adela Putri, Lela Rospida, Roosemarina Anggraini Rambe, Azansyah https://creativecommons.org/licenses/by-sa/4.0 2025-10-13 2025-10-13 4 2 26 39 10.33369/kreativasi.v4i2.45230 Strategi Pemasaran Konten Kreatif Dan Keterlibatannya Dalam Membangun Kesadaran Brand Halal Pada Audiens Di Eropa https://ejournal.unib.ac.id/kreativasi/article/view/44910 <p><em>Advances in digital technology have revolutionized halal product marketing strategies at the global level, particularly through the use of social media and creative content. This article aims to evaluate the role of creative content marketing strategies in building halal brand awareness among digital audiences in Europe. The method used is qualitative descriptive with a literature study approach from journals, articles, books, and related reports. The results of the study show that creative content-based marketing strategies, such as storytelling, interactive campaigns, and collaborations with influencers, can increase emotional engagement and brand awareness on social media platforms. Furthermore, content marketing is considered more effective than conventional strategies in attracting attention and building long-term relationships with consumers, both Muslim and non-Muslim. These findings emphasize the importance of digital content innovation in expanding halal market penetration in Western regions with diverse social and cultural characteristics. It is recommended that halal industry players further integrate creative approaches and continuous evaluation to enhance the impact of their marketing strategies.</em></p> Sabrina Kharisma Suri Hendri Hermawan Adinugraha Copyright (c) 2025 Sabrina Kharisma Suri, Hermawan https://creativecommons.org/licenses/by-sa/4.0 2025-10-14 2025-10-14 4 2 40 53 10.33369/kreativasi.v4i2.44910 Sustainable Development Goals: Pelatihan Pengolahan Kain Perca Jumputan Menjadi Bros di Desa Ulak Banding https://ejournal.unib.ac.id/kreativasi/article/view/43408 <p>Advances in digital technology have revolutionized <br />halal product marketing strategies at the global level, <br />particularly through the use of social media and <br />creative content. This article aims to evaluate the role <br />of creative content marketing strategies in building <br />halal brand awareness among digital audiences in <br />Europe. The method used is qualitative descriptive <br />with a literature study approach from journals, <br />articles, books, and related reports. The results of the <br />study show that creative content-based marketing <br />strategies, such as storytelling, interactive campaigns, <br />and collaborations with influencers, can increase <br />emotional engagement and brand awareness on social <br />media platforms. Furthermore, content marketing is <br />considered more effective than conventional strategies <br />in attracting attention and building long-term <br />relationships with consumers, both Muslim and non<br />Muslim. These findings emphasize the importance of <br />digital content innovation in expanding halal market <br />penetration in Western regions with diverse social and <br />cultural characteristics. It is recommended that halal <br />industry players further integrate creative approaches <br />and continuous evaluation to enhance the impact of <br />their marketing strategies.</p> Rahma Nida Yunisvita Sri Andaiyani Ariodillah Hidayat Copyright (c) 2025 Rahma Nida, Yunisvita, Sri Andaiyani, Ariodillah Hidayat https://creativecommons.org/licenses/by-sa/4.0 2025-10-14 2025-10-14 4 2 54 66 10.33369/kreativasi.v4i2.43408