Kreativasi : Journal of Community Empowerment

Sosialisasi Digitalisasi UMKM Dalam Menunjang Keuangan Inklusif

Yefriza — 2025-10-13

One of the Indonesian government's efforts is to develop Micro, Small, and Medium Enterprises, usually MSMEs, to restore economic stability and encourage economic growth and national economic recovery. A common problem for every MSME is that knowledge about financial reports is still weak. Based on these conditions, the community service team for the Master of Applied Economics, Faculty of Economics and Business, Bengkulu University, held socialization activities for MSME Digitalization Development in Pekik Nyering Village, Central Bengkulu Regency and made this an effort to increase the competitiveness of MSME products. The socialization focused on training in making simple financial reports and using the SIAPIK application to make it easier to record financial transactions precisely and practically anytime, anywhere, without carrying a cash book. The activity was carried out on September 4, 2024, and was well received by the people of Pekik Nyering Village. After training, MSMEs can use the SIAPIK application and are expected to continue using this application on an ongoing basis.

Pelatihan Penggunaan Aplikasi Geogebra bagi Siswa sebagai Sarana Pembelajaran Matematika

Lailin Hijriani — 2025-10-10

Every concept in mathematics is related to one another. In addition, a concept can be a prerequisite for another concept. Mastery of a concept is needed to learn other concepts. One of the materials that is an important foundation in mathematics is the linear equation. The material on linear equations is the basis for understanding more advanced mathematical concepts, such as geometry, statistics, and calculus. Therefore, a strong understanding of this material is very important for the junior high school level. Referring to information from subject teachers and students in the mathematics subject of linear equations for class VIII A, St. Aloysius Catholic Junior High School Niki-Niki explained that there are still many students in class VIII A who have learning outcomes that are below the criteria set by the school. So a solution is needed to solve the problems being experienced, one of which can be done is to carry out community service, namely providing training in the use of the Geogebra application which can significantly help students build an understanding of the concept of linear equations.

Keywords : Instructional Media, Geogebra Application

Penguatan Kapasitas Masyarakat Sebagai Mitra Program Keluarga Harapan di Kecamatan Muara Bangkahulu

Ririn Nopiah — 2025-10-13

Poverty remains a major issue in national development, including in Bengkulu City. This community service activity aims to improve beneficiary families' understanding of the Program Keluarga Harapan (PKH), provide accurate information through the Social Services Agency, and encourage community participation in supporting poverty alleviation efforts. The method used in this community service activity is an interactive method combined with direct outreach by the Social Services Agency. This approach has proven effective because it increases participants' trust in the information provided. Based on the questionnaire results, there was an increase in understanding, especially regarding beneficiary obligations and the program's long-term goals. Participants also assessed the delivery method as clear, easy to understand, and relevant to daily life. Therefore, this activity is a strategic effort to increase the effectiveness of PKH implementation at the local level.

Strategi Pemasaran Konten Kreatif Dan Keterlibatannya Dalam Membangun Kesadaran Brand Halal Pada Audiens Di Eropa

Sabrina Kharisma Suri — 2025-10-14

Advances in digital technology have revolutionized halal product marketing strategies at the global level, particularly through the use of social media and creative content. This article aims to evaluate the role of creative content marketing strategies in building halal brand awareness among digital audiences in Europe. The method used is qualitative descriptive with a literature study approach from journals, articles, books, and related reports. The results of the study show that creative content-based marketing strategies, such as storytelling, interactive campaigns, and collaborations with influencers, can increase emotional engagement and brand awareness on social media platforms. Furthermore, content marketing is considered more effective than conventional strategies in attracting attention and building long-term relationships with consumers, both Muslim and non-Muslim. These findings emphasize the importance of digital content innovation in expanding halal market penetration in Western regions with diverse social and cultural characteristics. It is recommended that halal industry players further integrate creative approaches and continuous evaluation to enhance the impact of their marketing strategies.

Sustainable Development Goals: Pelatihan Pengolahan Kain Perca Jumputan Menjadi Bros di Desa Ulak Banding

Rahma Nida — 2025-10-14

Advances in digital technology have revolutionized
halal product marketing strategies at the global level,
particularly through the use of social media and
creative content. This article aims to evaluate the role
of creative content marketing strategies in building
halal brand awareness among digital audiences in
Europe. The method used is qualitative descriptive
with a literature study approach from journals,
articles, books, and related reports. The results of the
study show that creative content-based marketing
strategies, such as storytelling, interactive campaigns,
and collaborations with influencers, can increase
emotional engagement and brand awareness on social
media platforms. Furthermore, content marketing is
considered more effective than conventional strategies
in attracting attention and building long-term
relationships with consumers, both Muslim and non
Muslim. These findings emphasize the importance of
digital content innovation in expanding halal market
penetration in Western regions with diverse social and
cultural characteristics. It is recommended that halal
industry players further integrate creative approaches
and continuous evaluation to enhance the impact of
their marketing strategies.